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Jazwares, Hasbro Partner for New Collection of NERF Products

JazwaresJazwares partnered with NERF, in collaboration with Hasbro, to introduce a NERF line that includes targets, tactical gear, storage, and more.

Jazwares will offer a variety of products to enhance the NERF lifestyle and blaster play. In addition, Jazwares will also extend the Nerf Sports segment with indoor and outdoor sports and games. The Jazwares Nerf Collection will be available at major retailers this fall in North American and Europe, the Middle East, and Africa (EMEA).

Hasbro Named Global Master Toy Licensee for Moon And Me Preschool Series

Hasbro_4c_noRHasbro Inc. was named global master toy licensee by Sutikki, the new kids and family division of Bento Box Entertainment. The line of toys will based on the new preschool series, Moon and Me from Andrew Davenport’s Foundling Bird.

Inspired by tales of toys that come to life when nobody is looking, Moon and Me is the comical story of a special friendship between two characters from completely different worlds. Moon and Me will combine the latest production methods with traditional storytelling, comedy, and music to create a picture-book world. Read the rest of this entry »

JAKKS Pacific, WBCP Partner for DC Super Hero Girls Global Licensing Program

Jakks_DCSuperHeroGirlsJAKKS Pacific Inc. partnered with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, for a multi-year, global licensing deal to manufacture, market, and distribute large action pose dolls, dress-up, and Get Ready for Action items based on the DC Super Hero Girls universe.

DC Super Hero Girls follows female Super Heroes and Super-Villains of the DC universe during their high school years, before they discover their full super power potential. Each character has their own storyline that explores what teen life is like as a Super Hero, including discovering unique abilities, nurturing powers, and mastering the fundamentals of being a hero.

The DC Super Hero Girls line will be available at retailers this fall.

One Animation Appoints Brandgenuity as Licensing Agent in the U.S.

brandgenuity_logoOne Animation appointed Brandgenuity as licensing agent in the U.S. and Canada for the animated series Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences, and more.

The non-dialogue, slap-stick comedy follows the madcap antics of seven adorable yet quirky friends, surviving the perils of everyday life with hilarious consequences. These vignettes are stories, told in 7-, 5-, and 1-minute episodes.

JAKKS Pacific, WBCP Partner for DC Super Hero Girls Global Licensing Program

Jakks_DCSuperHeroGirlsJAKKS Pacific Inc. partnered with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, for a multi-year, global licensing deal to manufacture, market, and distribute large action pose dolls, dress-up, and Get Ready for Action items based on the DC Super Hero Girls universe.

DC Super Hero Girls follows female Super Heroes and Super-Villains of the DC universe during their high school years, before they discover their full super power potential. Each character has their own storyline that explores what teen life is like as a Super Hero, including discovering unique abilities, nurturing powers, and mastering the fundamentals of being a hero.

The DC Super Hero Girls line will be available at retailers this fall.

JAKKS Pacific, Lafig Belgium S.A., Sony Partner for Smurfs Toy Line

Jakks_SmurfsJAKKS Pacific Inc., Lafig Belgium S.A., and Sony Pictures Consumer Products partnered for the global launch of Smurfs toys inspired by the animated film Smurfs: The Lost Village, from Sony Pictures Animation.

JAKKS’ range includes figurines, play sets, and talking plush that will feature Smurf characters including, Smurfette, Clumsy, and Hefty. Key items include, Smurfs and Animal Friends Assortment; 8-inch Bean Bag Plush; Smurf Vehicle Packs; Talking Feature Plush; Smurf Mushroom House Playsets; and Jumbo Basic Plush. Read the rest of this entry »

Disney Channel Renews Elena of Avalor for Season Three, Expands Licenses

ELENADisney Channel ordered a third season of Elena of Avalor, an animated series that follows a brave and adventurous teenager who rules her kingdom. The series premiered last summer in the U.S. and targets kids ages 2 to 11. Elena of Avalor holds the number one spot in its timeslot in the U.S., the UK, Spain, and Portugal. Episodes from the second season will premiere this fall on Disney Channel and Disney Junior. Read the rest of this entry »

eOne Signs New Partners for PJ Masks in the U.S. and Canada

PJMasksEntertainment One (eOne) appointed new partners for PJ Masks products across a range of toy and seasonal categories. The new items will begin to rollout  at retail in April. Just Play continues its role as master toy licensee for the brand in the U.S. and Canada, with new and expanding lines that will release this year. Read the rest of this entry »

Jakks Pacific Enters Licensing Agreements with Cra-Z-Art, Morf, and More

jakksJakks Pacific Inc. signed a manufacturing and distribution agreement with Cra-Z-Art, a division of LaRose Industries LLC, for its Blo-Pens brand of products. The multi-year distribution agreement allows Cra-Z-Art to market, sell, and distribute the branded line of craft and activity airbrushed markers in the U.S. and Latin America. Cra-Z-Art Blo-Pens products will be available this fall. Read the rest of this entry »

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