The Licensing Blog

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Tulipop Appoints New Licensing Manager to Drive International Expansion Plans

Tulipop_BjorgA_HeadshotIcelandic character-based lifestyle brand Tulipop appointed Björg Arnardottir as its new licensing manager responsible for leading the growth of the brand’s licensing business during its expansion plans.

Arnardottir will manage Tulipop’s licensing program and its related activities including marketing, PR, and events.  She will work closely with the brand’s existing licensees and licensing agents to develop and coordinate Tulipop’s merchandise and marketing programs.  Read the rest of this entry »

Redbubble Appoints Cynthia J. Money as Head of Licensing

Redbubble_LogoRedbubble recently hired Cynthia J. Money as its head of licensing. Money will be responsible for working with licensors worldwide to tap into Redbubble’s unique services, expanding fan engagement efforts globally.With more than 25 years of global licensing experience, Money previously worked with companies including, World Wrestling Entertainment (WWE), Live Nation, Delivery Agent, Viz Media, Moonscoop, and more.

Redbubble’s community of artists and official merchandise stores are valuable tools for brands that want to give consumers products to express themselves and their fandoms.

 

Roblox Expands Management Team with Industry Veterans

roblox_LogoRoblox added three Silicon Valley veterans to its senior staff to help lead the company. The new team will be tasked with scaling the staff and product that supports the platform, and includes Jennifer Hedding as chief people officer, Daniel Williams as vice president (VP) of corporate and production engineering, and Matt Kaufman as VP of product for platform at Roblox. Each brings more than 20 years of experience working for bot early stage start-ups as and established tech brands. Read the rest of this entry »

Sesame Workshop Names Ed Wells Head of International Media and Education

EDWELLS_SesameSesame Workshop appointed Ed Wells as head of international media and education. In this role, Wells will manage Sesame’s international offices and expansion efforts focused throughout Europe, the GCC, Latin America, and Asia Pacific. He will oversee all production, distribution, themed entertainment, education, and licensing businesses for the Workshop across these regions. Read the rest of this entry »

Vandor Hires New President and CEO Sarah Devoll

VandorLogoVandor LLC named Sarah DeVoll as the new president and CEO. DeVoll is a highly experienced and innovative leader who has led successful consumer products companies in the Salt Lake City area, including Franklin Covey and American Crafts.

DeVoll has experience in marketing, sales, operations, licensor development, sourcing, and product innovation. She is known for her ability to improve profitability, increase sales, drive brand acquisitions, and build brands.  She is adept at acquiring new customers, retaining and growing existing customer revenues, and launching products. DeVoll has driven success for brands targeting both global and specialty market sectors.

DHX Brands Boosts UK Team With Four Key Hires

DHX Brands has appointed four new team members in its London office. Debbie Walker was appointed as brand manager, Cheryl Brock joins in as design manager in the creative services team, Alessia Foster takes the position of head of product development, with Holly Taylor joining her as product development manager.

Walker will lead brand and marketing initiatives in the UK for preschool properties Twirlywoos and In the Night Garden. Having worked in roles across Mattel, FremantleMedia Kids & Family Entertainment and Trinity Films, Walker has experience in kids’ and family brand marketing, public relations, and creative communications.

Brock will help maintain a growing DHX Brands portfolio and launch new titles. Her background spans licensing design for both product and graphics across a range of properties. Previously, she worked for brands, such as Thomas and Friends, The Simpsons, Hello Kitty, and My Little Pony

Establishing a dedicated DHX Brands product development team, Foster brings in international experience of leading the development of products through licensing, live events, and attractions programs. Taylor joins the team with a focus on apparel and soft lines development. Most recently, she worked for Disney on their apparel development for major retailers in the UK.

Coveroo Names New CEO and Head of Marketing and Product

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Coveroo has named Christopher Boone as new CEO and Peter Tomassi as head of marketing and product of the company. Boone and Tomassi will forge new partnerships in licensing and manufacturing, develop Coveroo as an engine for customization, and give major brands and their customers opportunities to create unique products.

Boone previously held positions at Cimbal Inc. as president and CEO Visuvi as top executive and AppCentral as CEO. He holds more than a dozen patents in mobile payment, authentication, virtualization, and distributed networks. Tomassi was most recently SVP of product and marketing at Redbubble. Previously, he held product and marketing positions with EducationDynamics and led the creative and product development teams at Looksmart as executive producer and editor-in-chief.

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