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Discovery Communications, Uniqlo to Debut Youth T-Shirt Collection

Discovery_UniqloDiscovery Consumer Products and Uniqlo, a brand of Fast Retailing Co. Ltd., partnered for a new collection of unisex youth T-shirts. This marks the first global partnership between Uniqlo and Discovery Consumer Products and will be supported with a worldwide digital marketing campaign, in-store promotion, and cross promotion between the two brands. The t-shirts will be available at Uniqlo.com and at Uniqlo retail locations in the U.S., Europe, China, Japan, and Southeast Asia this month. Read the rest of this entry »

The Powerpuff Girls Adds Apparel and Accessories Partners in the UK

PowerPufffClothingLineTurner’s Cartoon Network EMEA adds partners to the apparel and accessories category for The Powerpuff Girls in the UK. The announcement follows the recent unveiling of London-based fashion label Fyodor Golan’s line inspired by the animated series.

The Powerpuff Girls x Fyodor Golan debuted at London Fashion Week last month. Set to launch in July at select department stores and boutiques worldwide, the full range of products includes outerwear, tops, sweatshirts, skirts, dresses, and trousers. Read the rest of this entry »

Shaftesbury/Smokebomb, TPF Toys Dive into Deals for Splashlings

splashlingsShaftesbury/Smokebomb and TPF Toys signed licensees in the U.S. for the mermaid-themed property Splashlings.

New licensees for Splashlings include: clothing for girls ages 4 to 14 from Children’s Apparel Network; sleepwear and underwear
from Intimo; cold weather accessories, rain gear, and hats from Concept 1; stationery and beauty from FashionAngels; backpacks, bags and accessories
from Global Designs; bedding and bath from Jay Franco;
cookies from Clever Cookies;
and candy from Boston America.

 

King Features, Royal Closet Co-Brand Betty Boop Fashion Line

BettyBoopRoyalClosetKing Features and Royal Closet collaborated for a co-branded high-end Betty Boop fashion line. The new line includes clothing, pajamas, swimwear, and accessories in white, black, and red colors. The products will initially be available exclusively in 30 Liverpool stores.

 


Sesame Workshop Enters New Apparel and Accessory Collaborations

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Sesame Workshop’s Sesame Street will launch new apparel and accessory lines this year through partnerships with Crocs and Quicksilver/Roxy, Pancoat, Puma, Mishka, Uniqlo, and A Bathing Ape.

Crocs will introduce a Sesame Street three-pack of Jibbitz shoe charms, featuring Elmo, Big Bird, and Cookie Monster, and a new style of Elmo Fuzz Lined Clogs for kids in the fall.

Quiksilver/Roxy will introduce a winter snow collection of jackets, snowsuits, helmets, mittens, and goggles for infants, toddlers and kids this September.

Pancoat launched its first collaboration program with Sesame Street this February, including sweatshirts, jogger pants, hoodies, and other casual apparel for kids to young adults.

Puma’s collection launched this January and includes apparel, accessories, and footwear styles.

Mishka’s collection features original artwork that updates and reinterprets classic Sesame Street characters using Mishka’s tongue-in-cheek and ironic aesthetic.

The Uniqlo collection has expanded to include T-Shirts this year, and Sesame Street will be part of the UT Collection supported by Uniqlo’s social media platforms and website.

 A Bathing Ape collection includes specially created “Baby Milo-nized” Sesame Street characters.

Sesame Workshop will also expand its agency partnership with CPLG in select European markets, including France, Spain, and Italy for apparel and gifting categories designed for teens and adults.

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