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Genius Brands, Nat Geo Kids Sign Broadcast License Deal for Thomas Edison’s Secret Lab in Latin America

EdisonGenius Brands International Inc. signed a broadcast licensing agreement with Nat Geo Kids that will bring Genius Brand’s animated children’s series Thomas Edison’s Secret Lab to viewers throughout Latin America. Genius Brands also appointed Latin American independent licensing agency Tycoon Enterprises as the pan-Latin American licensing agent for the Thomas Edison’s Secret Lab brand.

Thomas Edison’s Secret Lab premiered on Nat Geo Kids in all Spanish-speaking markets this month and will premiere in all Portuguese-speaking markets in September. Tycoon will work with Genius Brands to develop and execute a licensing and merchandising program. Categories include toy, apparel, accessories, school supplies, electronics, collectibles, novelty, and publishing. The retail program will begin to rollout next year. Read the rest of this entry »

WildWorks Names Make It Real Licensing Partner for Animal Jam Products

animaljamDigital entertainment company WildWorks partnered with newly launched toy company Make It Real to bring licensed Animal Jam crafts, stationery, and cosmetics to North America.

Since its start in 2010, Animal Jam has grown to more than 60 million registered users from more than 200 countries. In partnership with National Geographic, Animal Jam provides kids with fun, educational content about animals and the natural world.

The first round of products will be available domestically in March. There will be additional product releases in May, as well as next fall. To learn more about WildWorks, visit wildworks.com.

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