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Genius Brands, Nat Geo Kids Sign Broadcast License Deal for Thomas Edison’s Secret Lab in Latin America

EdisonGenius Brands International Inc. signed a broadcast licensing agreement with Nat Geo Kids that will bring Genius Brand’s animated children’s series Thomas Edison’s Secret Lab to viewers throughout Latin America. Genius Brands also appointed Latin American independent licensing agency Tycoon Enterprises as the pan-Latin American licensing agent for the Thomas Edison’s Secret Lab brand.

Thomas Edison’s Secret Lab premiered on Nat Geo Kids in all Spanish-speaking markets this month and will premiere in all Portuguese-speaking markets in September. Tycoon will work with Genius Brands to develop and execute a licensing and merchandising program. Categories include toy, apparel, accessories, school supplies, electronics, collectibles, novelty, and publishing. The retail program will begin to rollout next year. Read the rest of this entry »

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