The Licensing Blog

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*NSYNC, Epic Rights to Launch New Line of Branded Merchandise

NSYNC*NSYNC partnered with Epic Rights to develop a new line of branded apparel, accessories, gifts, and collectible products. Next year, the band will also celebrate the 20th anniversary of its first studio album, *NSYNC, and will be honored with a star on the Hollywood Walk of Fame. Read the rest of this entry »

The Wiggles Names Jacqueline Vong Head of North American Licensing

TheWigglesThe children’s​ ​musical​ ​group ​The Wiggles appointed Jacqueline Vong as head of North American licensing to help drive partnerships with targeted brands including recent partnerships with Fun 2 Play Toys for toys, MGM music and Kino Lorber for music and DVD distribution, and Stoneridge cycles for sporting goods in Canada.

The Aussie Fab Four will begin their Canadian tour The Big Show Tour at the end of the month. The themed toys and book and DVD bundle will launch this holiday season at Toys “R” in the U.S. and at Costco in Canada.

Licensing partnerships will launch early next year and provide new opportunities for parents and kids to immerse themselves in the brand.

Aristocrat Technologies Licenses Madonna Brand for New Slot Game

MadonnaAristocrat licensed the Madonna brand for a new multi-game slot deal, and will unveil the first Madonna Slot Game in October at Global Gaming Expo (G2E) in Las Vegas.

Each Madonna Slot Game will have a unique game play, inspired by and including Madonna’s hit songs from her most memorable eras. Madonna has earned a total of 57 chart hits, including a record 38 Top 10 singles. The pop icon also holds the title of the highest-grossing solo touring female artist in Billboard Boxscore history.

Epic Rights, CounterFind Partner to Combat Counterfeit Music Merchandise

EpicRightsEpic Rights partnered with counterfeit software leader CounterFind to combat counterfeit merchandise and pave the way for online brand protection within the music industry.

CounterFind’s software not only finds all ads marketing counterfeit, but also shuts them down in real time. Human intelligence paired with image recognition and a complex filtering formula, enable CounterFind’s technology to learn counterfeiters’ new marketing tactics as they develop.    Read the rest of this entry »

GameCo, Inc. to Develop Video Game Gambling Machines Featuring Steve Aoki

GameCoGameCo Inc. entered a license agreement with Steve Aoki to develop an original new video game gambling machine (VGM) game titled Steve Aoki’s Neon Dream.

Scheduled to debut in casinos this summer, the game is inspired by Aoki’s 2014 “Neon Future” album. The first-person game will blend the controls of an infinite runner with the experience of Aoki’s music. Players will enter a world of color and shape, while listening to various house and electronic dance music (EDM) titles from Aoki’s Dim Mak label. Read the rest of this entry »

Pop Warner Little Scholars, Genius Brands International Enter Exclusive Music Partnership

SpacePOPPop Warner Little Scholars Inc. named Genius Brands International Inc.’s series SpacePOP as the official music provider for Pop Warner Little Scholars Cheer and Dance program, engaging participants and audience of 325,000 Pop Warner student-athletes across the U.S.

SpacePOP music will be utilized in Pop Warner’s dance and cheerleading workshops, camps, games, and at competitions across the country through the end of the year, culminating in the national championships to be broadcast across ESPN networks.

Hasbro, Harmonix Reveal Additional Songs for DropMix Music-Mixing Game

DropMixBoardHasbro Inc. revealed ten new songs and Party Mode for the upcoming music-mixing game DropMix from Hasbro and video game developer Harmonix Music Systems Inc. First announced in March, the DropMix game features multiple game modes, including Clash Mode and Party Mode that allows players to create unique mixes of songs by playing cards on a game board connected to a mobile app. The DropMix game will be available this fall.

Unlike Clash Mode, which pits two teams against each other as they battle to master the mix, players in Party Mode work together to quickly fulfill crowd requests coming from the DropMix app. Read the rest of this entry »

Beat Bugs Music to Play at My Gym Classes this Summer

BeatBugsBeat Bugs and My Gym partnered for a music-inspired promotion at 178 My Gym locations in the U.S., Canada, the UK, and Australia this summer. In June and July, Beat Bugs-themed music, games, and other fun activities, including coloring sheets and puppet shows, will be available during the kids’ classes.

Beat Bugs is an animated kids series featuring music inspired by The Beatles. The series revolves around the lives and adventures of five charming and funny, childlike bugs who explore and learn in their suburban backyard home. Each episode ties in a song by The Beatles and sung by one of the characters or guest stars including, P!nk, Sia, Aloe Blacc, Rod Stewart, Jennifer Hudson, and more.

Cartoon Network to Release Steven Universe Soundtrack Release This Summer

StevenUniverseCartoon Network recently announced plans for the summer release of the digital album Steven Universe Soundtrack: Volume 1, a collection of music from the TV series. Available globally on June 2, 2017, the soundtrack will feature songs originally heard in the series’ episodes, including the theme song, “We Are the Crystal Gems.”

The digital album features a roster of re-mastered songs performed by the series voice cast, including Zach Callison (Steven), Estelle (Garnet), Deedee Magno Hall (Pearl), Michaela Dietz (Amethyst) and Tom Scharpling (Greg). Read the rest of this entry »

Beanstalk to Represent Celia Cruz Estate

CeliaCruzThe Celia Cruz Estate signed an exclusive representation agreement for advertising licensing with Beanstalk. The partnership will extend the personality into advertising, long-term brand associations, and select product opportunities.

A native-born Cuban, Cruz was raised in working-class Havana and became a citizen of the U.S. after leaving Cuba. She went on to win four Latin GRAMMY Awards, four GRAMMY Awards, produced more than twenty Gold and Platinum albums, and received the National Medal of Arts.

 

 

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