The Licensing Blog

  • View the Latest Issue Online
  • Subscribe to the Licensing Book

Jun 16, 2010 0

Chorion Appoints Dream Theatre

Chorion is expanding its growing global franchise for its properties Mr. Men and Little Miss and Noddy by appointing Dream Theatre as its agent for the Indian subcontinent.

Dream Theatre Private Limited, an entertainment company based in Mumbai, has won the exclusive licensing and merchandising rights for Mr. Men and Little Miss and Enid Blyton’s preschool character Noddy across India, Pakistan, Bangladesh, and Sri Lanka.

For the first time ever in India, Dream Theatre plans to introduce Noddy apparel, home furnishings, personal care, school bags, home video, and other categories. It will also concentrate on licensing deals and merchandising promotions for the Mr. Men and Little Miss classic characters.

Author Enid Blyton’s creation, Noddy first appeared in 1949 in the classic book Noddy Goes to Toyland. Since then, the little wooden boy with the jingly blue hat has appeared in countless adaptations for the screen and stage, met the Queen of England, and sold more than 250 million books.

Mar 26, 2010 0

StickerYou Launches With Brand Partnerships

StickerYou has launched an online service for designing, customizing, and creating high-quality stickers. StickerYou’s platform lets users create their own 8.5” x 10.5” sheets of removable, vinyl stickers, combining uploaded personal images and art from StickerYou’s library of thousands of images.

StickerYou launches with several brand partnerships, including Peanuts, Mr. Men and Little Miss and Star Trek, with the Lego brand, Showtime’s Dexter and additional brands to follow.

Mar 8, 2010 0

Chorion Pockets New Deal for Mr. Men and Little Miss

I’m not sure how Mr. Grumpy is going to spin this happy news. Little Miss Sunshine (pictured) appears to be taking it much better.

Chorion has appointed specialist licensing agency AT New Media, and specifically its Brands Division, as its global interactive consultant for Mr. Men and Little Miss brand.

AT New Media will introduce Mr. Men and Little Miss to the interactive gaming industry, securing third-party multi-platform licensing deals worldwide. Platforms will include PCs, games consoles, hand-held games and mobile phone devices.

This deal follows Chorion’s recent agreement with Scrollmotion for scrolling books, the first iPhone and iPod Touch app licenses for the Mr. Men and Little Miss brand.

Bettina Koeckler, SVP Licensing, EMEA at Chorion said: “Mr. Men and Little Miss continues to be a hit on television, the web and now on iPhone and we are thrilled to work with AT New Media to take the brand into the exciting world of gaming and interactive platforms to expand the fans’ opportunities to have fun with these beloved characters.”

Latest Deals

  • February 6, 2012

    The Tetris Company and Licensing Works! Sign Two Sub-Agents

    The Tetris Company, LLC, the exclusive licensor of the Tetris brand, and its merchandising agent, Licensing Works!, signed two sub-agents to launch new merchandise licensing programs. The Tetris Company welcomes aboard Caroline Mickler, Ltd and Plus Licens as part of the global Tetris family. The new partnerships will allow manufacturers [...]

  • February 3, 2012

    Beanstalk Promotes Allison Ames to President, North America

    Beanstalk has appointed Allison Ames as president, North America. In her new role, Ames will oversee Beanstalk’s operations in the U.S., Canada, Mexico, and South America. She will continue to report directly to Michael Stone, CEO. Effective immediately, Ames will assume full responsibility for all clients operating in the North [...]

  • February 3, 2012

    Activision Hires Licensing Executives

    Entertainment licensing veteran Ashley Maidy has joined Activision to head the newly formed licensing division. Maidy has more than 16 years of experience, building licensing and merchandising programs for Sony Pictures and Saban Entertainment. In her new role, Maidy will extend Activision’s properties into complementary product categories, as well as [...]

  • February 3, 2012

    Licensed Toys Dollar Sales Rose 2 Percent in 2011

    U.S. retail sales of toys generated $21.18 billion in 2011, a decline of 2 percent compared to 2010 numbers, which totaled $21.68 billion, according to market research company The NPD Group. While the average retail price for a licensed toy was 57 percent higher than that for non-licensed toys, licensed [...]

  • January 19, 2012

    Paul Southern Named Head of Lucas Licensing

    Howard Roffman is passing the baton to Paul Southern as head of Lucas Licensing. Roffman will remain with the company as a senior advisor. Both Roffman and Southern will report to Micheline Chau, Lucasfilm president and COO.  

  • January 19, 2012

    Lionsgate Acquires Summit Entertainment for $412.5 Million

    Lionsgate has completed a transaction to acquire Summit Entertainment for a combination of cash and stock valued at $412.5 million. The transaction unites two studios with powerful brands and complementary assets. By acquiring Summit, Lionsgate enhances its feature film and home entertainment offerings, and further broadens its 13,000-title filmed entertainment [...]

  • January 11, 2012

    Schylling Teams Up with Pretty Ugly

    Schylling and Pretty Ugly released a new Uglydoll Rocket Ride Wind Up Toy that has a lever mechanism instead of a key, stands eight inches tall, and is suitable for ages 3 and up. They also released new youth umbrellas in three styles, Ice-bat, Ox, and Uglydoll Rainy Day, suitable [...]

  • January 11, 2012

    WME Signs Cosmetics Deal for Patti Stanger

    WME Licensing’s client Patti Stanger, an American matchmaker and television producer with her own Bravo TV show, The Millionaire Matchmaker, and the founder and CEO of Millionaire’s Club International, Inc., has signed a license with Hyper Interactive to create a full line of PS I Love You Cosmetics. The initial [...]

  • January 11, 2012

    Jazwares to Manufacture Fruit Ninja Products

    Jazwares is slicing into the mobile app category after being awarded the master toy license for Halfbrick’s popular app, Fruit Ninja. Inspired by Fruit Ninja’s fruit-slicing, action-packed adventures, Jazwares’ new range will include fruit figures and plush, featuring “splat” sound effects, slicing features, ninja blades, and branded bandanas, as well [...]

  • January 11, 2012

    So So Happy License Granted to Commonwealth Toys

    Art Impressions has licensed Commonwealth Toys to produce a line of So So Happy plush toys, beanies, plush backpacks, and related products featuring the brand’s quirky cast of friendly monsters, robots, and other oddball characters. The companies’ first collaborative series will roll out nationwide in May at specialty chains, boutiques, [...]

Twitter