Chorion is expanding its growing global franchise for its properties Mr. Men and Little Miss and Noddy by appointing Dream Theatre as its agent for the Indian subcontinent.
Dream Theatre Private Limited, an entertainment company based in Mumbai, has won the exclusive licensing and merchandising rights for Mr. Men and Little Miss and Enid Blyton’s preschool character Noddy across India, Pakistan, Bangladesh, and Sri Lanka.
For the first time ever in India, Dream Theatre plans to introduce Noddy apparel, home furnishings, personal care, school bags, home video, and other categories. It will also concentrate on licensing deals and merchandising promotions for the Mr. Men and Little Miss classic characters.
Author Enid Blyton’s creation, Noddy first appeared in 1949 in the classic book Noddy Goes to Toyland. Since then, the little wooden boy with the jingly blue hat has appeared in countless adaptations for the screen and stage, met the Queen of England, and sold more than 250 million books.
StickerYou has launched an online service for designing, customizing, and creating high-quality stickers. StickerYou’s platform lets users create their own 8.5” x 10.5” sheets of removable, vinyl stickers, combining uploaded personal images and art from StickerYou’s library of thousands of images.
StickerYou launches with several brand partnerships, including Peanuts, Mr. Men and Little Miss and Star Trek, with the Lego brand, Showtime’s Dexter and additional brands to follow.
I’m not sure how Mr. Grumpy is going to spin this happy news. Little Miss Sunshine (pictured) appears to be taking it much better.
Chorion has appointed specialist licensing agency AT New Media, and specifically its Brands Division, as its global interactive consultant for Mr. Men and Little Miss brand.
AT New Media will introduce Mr. Men and Little Miss to the interactive gaming industry, securing third-party multi-platform licensing deals worldwide. Platforms will include PCs, games consoles, hand-held games and mobile phone devices.
This deal follows Chorion’s recent agreement with Scrollmotion for scrolling books, the first iPhone and iPod Touch app licenses for the Mr. Men and Little Miss brand.
Bettina Koeckler, SVP Licensing, EMEA at Chorion said: “Mr. Men and Little Miss continues to be a hit on television, the web and now on iPhone and we are thrilled to work with AT New Media to take the brand into the exciting world of gaming and interactive platforms to expand the fans’ opportunities to have fun with these beloved characters.”
