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Play Ball! Major League Baseball Stars Take On Nicktoons

Football season may have started, but Major League Baseball has some unfinished business.

No, I’m not talking about the World Series. I’m talking about the showdown between MLB and Nicktoons all-stars.

The lineups were voted on by the fans, and on Tuesday (September 13), the game will air on 2KPlayBall.com. 2KPlay’s Nicktoons MLB will hit the shelves the same day for XBox 360 (with Kinect support), Wii, and Nintendo DS.

Here are the lineups:

Nicktoons

Starting pitcher: Stimpy
Relief pitcher: Katara
Catcher: Ren
First Baseman: SpongeBob SquarePants
Second Baseman: Invader Zim
Third Baseman: Aang
Shortstop: Dudley Puppy
Left Fielder: Danny Phantom
Center Fielder: Kitty Katswell
Right Fielder: Patrick Star
Designated Hitter: Gaz

MLB

Starting pitcher: Roy Halladay
Relief pitcher: Brian Wilson
Catcher: Buster Posey
First Baseman: Albert Pujols
Second Baseman: Robinson Cano
Third Baseman: Alex Rodriguez
Shortstop: Jose Reyes
Left Fielder: Josh Hamilton
Center Fielder: Curtis Granderson
Right Fielder: Jose Bautista
Designated Hitter: David Ortiz

Licensing Book prediction: Nicktoons gets annihilated. Stimpy is an oaf and a cartoon cat. He’s pitching to professional baseball players. Come on. MLB 508, Nicktoons 0.

—Bryan Joiner

New Sports Deals Celebrate Baseball and Soccer

European based underwear company Pull-In, with retail outlets in Paris, New York, and Los Angeles, is set to debut a new product assortment in its men’s collection featuring a partnership with Major League Baseball.

Hitting the company’s stores and online shop this month, the MLB boxer collection from Pull-in features team logos from both the LA Dodgers and NY Yankees. New interpretations and bold colors bring a new twist to the more traditional presentation of the team logos.

In other sports licensing news, ESPN Consumer Products has announced the launch of a new soccer-themed T-shirt collection highlighting ESPN’s “One Game Changes Everything” ad campaign commemorating the sport’s pinnacle event in South Africa this summer.

The collection blends sports and fashion by featuring eight fan-favorite countries (USA, Brazil, England, Germany, Italy, Mexico, South Africa, and Spain) in five different designs and 36 different styles that utilize each country’s colors, images, and fight songs.

The collection is available now at Urban Outfitters stores and website, as well as Nordstrom’s, KarmaLoop.com, and other online sporting goods retailers. The collection was produced with ESPN apparel licensee Sportiqe Apparel.

Atari Unveils New Brand Extensions

If there’s one thing that makes us wistfully recall our childhoods, it’s Opening Day. (Hey, that’s today!)

If there’s a second thing, it’s Atari.

So pull your head away from the scoreboard for a minute and listen up! Atari has signed nine new licensing agreements through its licensing agent Brandgenuity, including a high-end surfboard deal with Walden Surfboards, high-end and specialty apparel with Lancaster Vintage, scratch-off lottery tickets with Pollard Banknote, men’s apparel with C-Life, swimwear and outerwear with Isaac Morris, wall coverings and decals with Blik, luggage tags and novelty journals with Flapjack Toys, calendars and posters with Aquarius and apparel accessories with Grupo Ruz for Mexico.

Report: Disney teams with MLB

Mickey’s got tickets to Opening Day.

According to a report in today’s Sports Business Journal, MLB and Disney have teamed on a long-discussed deal for co-branded merchandise, with a launch expected at the July 13 All-Star Game.

The report says the deal will include include caps, apparel, novelties and possibly children’s footwear, and is expected to lay the groundwork for more co-branded items in the future, with a possible rollout of new products for next year’s Spring Training schedule.

Disney steps to the plate with MLB [Sports Business Journal]

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