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Loot Crate Announces Launch of Sports Crate

LootCrate_MLBLoot Crate announced the launch of Sports Crate and its first line of subscription products exclusively for baseball fans. This marks Loot Crate’s first move into the world of sports fandom. Sports Crate includes licenses from Major League Baseball and the Major League Baseball Players Association, making it the Exclusive Subscription Box of MLB.

The new division of Loot Crate will initially launch with 10 teams, including the Boston Red Sox, Chicago Cubs, Detroit Tigers, Kansas City Royals, Los Angeles Dodgers, New York Mets, New York Yankees, San Francisco Giants, St. Louis Cardinals, and Texas Rangers with exclusive apparel, collectibles, experiences, and more every month. Additional teams will rollout later this year. Read the rest of this entry »

Epic Rights, Liquid Blue to Introduce KISS and MLB Co-Branded Apparel Line

August12.KissBaseballEpic Rights has partnered with Major League Baseball (MLB) and apparel licensee Liquid Blue to create a KISS apparel line. The new collection of T-shirts, Play Ball with KISS, will combine the rock fashion sense of KISS with logos representing MLB teams New York Yankees, New York Mets, Los Angeles Dodgers, Los Angeles Angels of Anaheim, Chicago Cubs, Boston Red Sox, San Francisco Giants, Philadelphia Phillies, Pittsburgh Pirates, Detroit Tigers, Washington Nationals, Oakland Athletics, and the St. Louis Cardinals.

Under the Play Ball with KISS collection, Liquid Blue will also launch a themed line, Dressed to Kill, and is preparing a second themed apparel line, Locker Plate. Both lines are inspired by the KISS song, “Detroit Rock City,” which will be introduced later this year. The new apparel line is available to fans through online retailers, including the MLB and Liquid Blue websites, and is distributed through MLB team stores, stadium gift shops, and sports retailers. The line is coming soon to mass market and mid-tier department stores.

Sanrio Announces Plans for Hello Kitty’s Anniversary Celebration

In honor of Hello Kitty’s 40th anniversary, Sanrio Inc. will host a Hello Kitty fan convention—Hello Kitty Con 2014—in partnership with Target this fall. The convention will take place in Los Angeles and will feature vendors offering convention exclusives, products, and experiences to devout fans. The Japanese American National Museum in LA will host a Hello Kitty museum exhibition later this year, celebrating Hello Kitty’s brand legacy. Limited-edition commemorative products will also be released throughout the year, from companies such as Sephora, Mikimoto, Minnetonka, Chan Luu, the MLB, the NFL, Vans, New Era, Swarovski, McDonalds, and tokidoki. Hello Kitty will also continue to celebrate through the global Share a Hug with Hello Kitty campaign.

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PepsiCo, MLB Properties Extend Longstanding Food and Beverage Partnership

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PepsiCo Inc. and Major League Baseball (MLB) Properties have signed a multi-year extension of their sponsorship agreement, building on a more than 15-year relationship.

As part of the sponsorship, PepsiCo maintains exclusive rights within the non-alcoholic beverage, sports fuel, and salty snack categories to use MLB marks and logos. PepsiCo brands, including Pepsi, Gatorade, Aquafina, Frito-Lay Seeds, Cracker Jack, and Lay’s remain official MLB sponsors. Through its brands, PepsiCo will continue to create local and national MLB fan marketing programs; integrate into the League’s TV assets; work with the League’s mobile and digital properties through its long-standing partnership with MLB Advanced Media (MLBAM); produce retail promotional opportunities with its customers; fuel the League’s athletes, and activate at marquee MLB events, such as the All-Star Game and World Series.

Later this month, Gatorade will debut a new ad supporting the launch of its Fierce subline starring All-Star Bryce Harper. Gatorade continues to provide fuel, fluid, and nutrients to players on the field with products supported by the latest sports science and developed in collaboration with the Gatorade Sports Science Institute.

In addition, Pepsi introduces its For the Thrill of the Game program, which expresses the brand’s Live for Now campaign by emphasizing baseball fans’ excitement and passion for the game. The program also will have robust digital extensions, powered by MLBAM. Fans may access the content at MLB.com/pepsi. Aquafina remains the official water of Major League Baseball and also becomes the official sponsor of the seventh inning stretch this season with on-package promotions.

Frito-Lay brands, including Lay’s, Cracker Jack, and the Frito-Lay Sunflower Seeds line will leverage the MLB relationship for sampling and other promotional efforts throughout the season. Frito-Lay will also develop team-specific point-of-sale displays in select markets where it has a team sponsorship.

In addition, PepsiCo also currently sponsors more than half of the MLB teams and has more than a dozen MLB athletes on its roster.

Sanrio Expands Relationship with MLB

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Sanrio Inc. has expanded its Major League Baseball collection for this season to highlight all 30 MLB teams. The collaboration launched on Opening Day and will bring a wide offering of MLB themed Hello Kitty merchandise to baseball fans.

Hello Kitty products will be available at in-stadium stores of all 30 MLB teams, select mass retailers, sporting good stores, specialty stores, and MLB.com. Merchandise will include souvenirs and fan accessories like baseballs, pinks, key chains, magnets, plush, cell phone covers, bags, and apparel. Select items will be available this spring at Sanrio.com and select Sanrio Boutique Stores.

In addition, Hello Kitty will make special game time appearances with the Los Angeles Dodgers, San Francisco Giants, and New York Yankees this season. A limited number of Hello Kitty gifts will also be available on a first come, first served basis with the purchase of a game ticket, including a bobble head, plush, and travel mug at select stadiums.

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