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MGAE Expands Global Licensing Program for Num Noms Collectible Toy Line

MGAE_NumNomsMysteryPacksMGA Entertainment Inc. (MGAE) secured 40 new licensees, for a total of 80 worldwide licensing partners, for its property Num Noms, scented collectibles that kids can mix, match, and stack in more than 5,000 variations.

This past holiday season, Num Noms became one of the top bestselling toys for girls at retailers such as Toys “R” Us, Walmart, and Target. Additionally, Num Noms was a finalist in the “Collectible of the Year” category at the Toy of the Year Awards. Read the rest of this entry »

Little Tikes To Release Line Of Sports Products To Benefit The LeBron James Family Foundation

MGA Entertainment partnered LeBron James Family Foundation (LJFF) for a new line of sports toys. The collection includes the Mini Hoop and the Dream Big basketball sets, available for presale at and set to retail nationwide in April.

A donation will be made to The LeBron James Family Foundation with each product sold. The Akron-based (Ohio) foundation works to keep kids from dropping out of school.

The Little Tikes team will also release Little Tikes LeBron James Family Foundation toys at Toys”R”Us stores, at, and nationwide this spring.

Sambro Signs for Bratz

Sambro has signed a pan-European licensing Bratz deal with MGA Entertainment.

The deal will see Sambro create a Bratz range that spans several categories including bags, arts and crafts and stationery.

The Bratz dolls have been relaunched 14 years after they first became a huge hit in the UK. Having been given a makeover, the original girls reflect current beauty and hair trends but still have the same characteristics which made them have such wide appeal.

Burger King Global Promotion Accessorizes with Laloopsy

Burger King restaurants and MGA Entertainment (MGAE) have announced a deal for a global promotion featuring MGAE’s Lalaloopsy accessories for girls in Kids’ Meals globally from May 7 through June 21.

Girls will receive a Jelly Wiggle Jiggle Locket Necklace, a Bubble Smack ‘N’ Pop Compact, Jewel Sparkles Hair Combs, or Pickles B.L.T. Sound Clip in each Kids’ Meal.The Lalaloopsy friends were once rag dolls who magically came to life when their last stitch was sewn. Each doll has her own personality based on the fabrics that were used to make her.

MGA Appoints Anne Gates as President

MGA Entertainment (MGAE) has appointed Anne Gates as president. Gates joined MGAE in early 2014 and MGA says she has proven to be a strategic and creative leader for the company’s portfolio of family entertainment franchises. In her new role, Gates will oversee all of MGAE’s global businesses and operations.

“Having Anne Gates as president will allow me to innovate and work more closely with the MGAE team on a vision for an exciting future, while Anne handles the day-to-day operation of the business. Anne and I will work very closely together to take MGAE to new heights,” says Isaac Larian, CEO of MGA Entertainment. “Her incredible determination and proven performance in systematically growing businesses, paired with her exceptional management and entertainment experience, will help position the company for continued growth and leadership in the toy and entertainment world.”

“I am honored and relish the opportunity to take on this new role to build on the strong foundation already established by Isaac Larian and the entire team,” says Anne Gates. “This is an exciting time to be at MGAE. We have a vast amount of innovative products and entertainment content coming down the pipeline.  I look forward to driving growth in the years to come.”

Gates previously served as global executive vice president and chief financial officer of Disney Consumer Products, where she oversaw all business development, finance, IT, global franchise marketing and North American sales. Prior to that role, she was executive vice president and managing director at Disney Consumer Products—Europe, in London. Previously, she worked in various other divisions at The Walt Disney Company, including Disney Interactive. Prior to joining Disney, Gates worked for PepsiCo, Bear Stearns, and AT&T.

MGA Entertainment Adds New Members to Leadership Team

Nov13.MGAlogoIn order to accelerate growth and keep up with the company’s expanding brands, MGA Entertainment has added new industry veterans to its leadership team. This new strategy includes Bruce Morrison as executive vice president of sales and licensing, Efren Gonzalez as vice president of advertising and public relations, and Ame Cameron as vice president of marketing, in order to provide the fresh and creative thinking necessary to evolve MGA into an entertainment powerhouse.

New Animated Lalaloopsy Preschool Series to Launch on Treehouse in Canada

MGA Entertainment, Inc. has joined with Corus Entertainment to launch the new animated series, Lalaloopsy, on Treehouse, the No. 1 preschool network in Canada. Following the U.S. debut of the animated series last month on Nickelodeon, Lalaloopsy will premiere on Treehouse with 52 22-minute episodes, beginning May 4.

Lalaloopsy focuses on fun and friendship in an animated series that combines magical tales and important child developmental themes such as diversity, friendship, and teamwork. Starring in the series are the original eight Lalaloopsy characters including Crumbs Sugar Cookie, Mittens Fluff ‘n Stuff, Bea Spells-a-Lot, Pillow Featherbed, Jewel Sparkles, Peanut Big Top, Spot Splatter Splash, Dot Starlight, and their friends.

Corus becomes the latest major media company to join a group of more than 200 blue chip partners from around the world for Lalaloopsy, reflecting the brand’s continuing and successful global expansion.

Helping to finalize the deal with Corus Entertainment is Studio Licensing, Inc., appointed by MGA Entertainment to represent the licensing and merchandising of its consumer products business in Canada. Studio Licensing will design and launch licensing programs across multiple consumer product categories aimed at supporting MGA’s diverse toy releases and broadcast of its high-profile brand-based television programming.

Imperial Toy’s Rockin’ Licensed Portfolio Hits Retail This Summer and Fall

Kidz Bop, Disney, Marvel, Lalaloopsy, and Roxx Make Their Mark on Imperial’s Upcoming Licensed Lines

Imperial Toy introduces new licensed products, including Kidz Bop, Disney, Marvel, and Lalaloopsy, for summer and fall. From a whimsical array of licensed bubbles, to entirely new toys, collectibles, and role-play introductions based on licenses for multiple categories, Imperial’s vast licensed portfolio slated to hit retail shelves nationwide is expected to be transformational for the 40-year-old toymaker.

Imperial's Disney Google ball featuring Cinderella

Disney Consumer Products

Imperial has partnered with Disney Consumer Products to make magic happen. Imperial’s comprehensive new line of Disney-branded Super Miracle Bubbles products hit mass retailers nationwide this year, with drug, value, and grocery expansion planned for next year. Imperial launched with bubble toys and accessories based on children’s favorite Disney characters, including Disney Princess, Disney Fairies, Toy Story, Cars, Minnie Mouse, and Mickey Mouse Clubhouse, with Jake and the Never Land Pirates and Finding Nemo joining the portfolio next spring.

For this fall, Imperial is thrilled to introduce its Disney Novelty Googly products based on a vast array of iconic Disney characters, with more Disney novelties hitting retail shelves next year. Googly is a multimillion-dollar brand for Imperial Toy with its micro-needled stretchable, squishable, light-up characters and balls.

Party Like a Pop Star with Kidz Bop

Imperial is helping kids sing like pop stars with its new line of Pop Star role-play toys and playthings based on the No. 1 music brand for kids, Kidz Bop. With many items featuring today’s most popular Kidz Bop songs, Imperial expects to launch the Kidz Bop line with an extensive marketing and public relations campaign timed to coincide with the release of Kidz Bop 22 this summer.

Any kid can play like a pop star and be a Kidz Bop Kid with the new Kidz Bop Glammerati Party Like a Pop Star product line, which features blinging microphones, instruments, fashion accessories, and glam kits, with on-trend styles and color palettes. With LumeFX light-up features, VIP all-access backstage badges, concert tickets, and top Kidz Bop songs built right in to several of the items, kids will want to collect the entire line to get the full Imperial Toy Kidz Bop Pop Star experience.

MGA Entertainment’s Lalaloopsy

Imperial and MGA Entertainment introduce a new product line based on the adorable and award-winning Lalaloopsy property. MGA Entertainment’s Lalaloopsy dolls are a whimsical collection of rag dolls that magically came to life when their very last stitch was sewn. Imperial plans to produce novelty toys available beginning this fall, and Lalaloopsy bubble toys and sand and beach toys beginning next spring at retailers nationwide.


Also new for this spring and beyond, Imperial has a new comprehensive line of bubbles, bubble accessories, and novelty products based on children’s favorite iconic superhero characters from Marvel, The Avengers and Spider-Man. With the recently released film The Avengers and The Amazing Spider-Man, which is the fourth Columbia Pictures film based on the Marvel Comics character Spider-Man, scheduled to be released in 3-D in July, Imperial Toy has extended its partnership with Marvel through next year for an innovative expansion of Marvel superheroes product lines at all major retailers for this year and beyond. Imperial’s novelty toy line for fall is expected to include play cell phones and watch projectors.

MGA Entertainment, Justice Reveal “Stellar” New Brand

MGA Entertainment and Justice have partnered for the release of the new doll line Novi Stars. Available at Justice stores and major retailers beginning in August, Novi Stars are on a galactic mission to meet new friends and try new things.

Alie Lectric lights up in multiple cosmic colors; Una Verse is a diva and has a body filled with glitter and water; Mae Tallick has a metallic body and speaks cosmic phrases in a robot-like voice; and Ari Roma has a bubble-gum scented atmosphere and removable bubble helmet.  Each doll comes with a pet, glow-in-the dark doll stand, and package handle that becomes an antenna headband for the girl.  Suitable for girls ages 6 and older, Novi Stars are priced at $19.99.

The Novi Stars website,, launches this month and will offer an interactive platform. Visitors can learn about Novi Stars through bio pages, daily blog posts, and video blog webisodes that capture the adventures and experiences of the Novi Stars on planet Earth. The first Novi Stars video blog will be released this month and the series will run through the end of December.

MGA has teamed with Justice stores nationwide to launch the Novi Stars brand, with an exclusive marketing campaign that includes online, print media, and in-store exposure. Justice will carry the line of Novi Stars dolls and accessories and will unveil an exclusive line of cosmic Novi Stars apparel. Justice will feature Novi Stars and the Novi Stars webisodes on the Tween Network in-store media screens, brand ads, in the Justice Catazine, and on their website,

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