Kidz Bop, Disney, Marvel, Lalaloopsy, and Roxx Make Their Mark on Imperial’s Upcoming Licensed Lines
Imperial Toy introduces new licensed products, including Kidz Bop, Disney, Marvel, and Lalaloopsy, for summer and fall. From a whimsical array of licensed bubbles, to entirely new toys, collectibles, and role-play introductions based on licenses for multiple categories, Imperial’s vast licensed portfolio slated to hit retail shelves nationwide is expected to be transformational for the 40-year-old toymaker.
Imperial's Disney Google ball featuring Cinderella
Disney Consumer Products
Imperial has partnered with Disney Consumer Products to make magic happen. Imperial’s comprehensive new line of Disney-branded Super Miracle Bubbles products hit mass retailers nationwide this year, with drug, value, and grocery expansion planned for next year. Imperial launched with bubble toys and accessories based on children’s favorite Disney characters, including Disney Princess, Disney Fairies, Toy Story, Cars, Minnie Mouse, and Mickey Mouse Clubhouse, with Jake and the Never Land Pirates and Finding Nemo joining the portfolio next spring.
For this fall, Imperial is thrilled to introduce its Disney Novelty Googly products based on a vast array of iconic Disney characters, with more Disney novelties hitting retail shelves next year. Googly is a multimillion-dollar brand for Imperial Toy with its micro-needled stretchable, squishable, light-up characters and balls.
Party Like a Pop Star with Kidz Bop
Imperial is helping kids sing like pop stars with its new line of Pop Star role-play toys and playthings based on the No. 1 music brand for kids, Kidz Bop. With many items featuring today’s most popular Kidz Bop songs, Imperial expects to launch the Kidz Bop line with an extensive marketing and public relations campaign timed to coincide with the release of Kidz Bop 22 this summer.
Any kid can play like a pop star and be a Kidz Bop Kid with the new Kidz Bop Glammerati Party Like a Pop Star product line, which features blinging microphones, instruments, fashion accessories, and glam kits, with on-trend styles and color palettes. With LumeFX light-up features, VIP all-access backstage badges, concert tickets, and top Kidz Bop songs built right in to several of the items, kids will want to collect the entire line to get the full Imperial Toy Kidz Bop Pop Star experience.
MGA Entertainment’s Lalaloopsy
Imperial and MGA Entertainment introduce a new product line based on the adorable and award-winning Lalaloopsy property. MGA Entertainment’s Lalaloopsy dolls are a whimsical collection of rag dolls that magically came to life when their very last stitch was sewn. Imperial plans to produce novelty toys available beginning this fall, and Lalaloopsy bubble toys and sand and beach toys beginning next spring at retailers nationwide.
Also new for this spring and beyond, Imperial has a new comprehensive line of bubbles, bubble accessories, and novelty products based on children’s favorite iconic superhero characters from Marvel, The Avengers and Spider-Man. With the recently released film The Avengers and The Amazing Spider-Man, which is the fourth Columbia Pictures film based on the Marvel Comics character Spider-Man, scheduled to be released in 3-D in July, Imperial Toy has extended its partnership with Marvel through next year for an innovative expansion of Marvel superheroes product lines at all major retailers for this year and beyond. Imperial’s novelty toy line for fall is expected to include play cell phones and watch projectors.