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eOne Announces FTA Broadcaster, First Partners for PJ Masks in Mexico

PJMasksEntertainment One (eOne) secured free to air broadcaster (FTA) Televisa for PJ Masks, which will begin airing the first season of the preschool series in Mexico next month. Televisa will broadcast the show in addition to co-production partner Disney Junior, where the show airs daily across the Latin America region.

Bandai México is the distributor for Just Play’s master global toy line in Mexico. The initial toy range launched exclusively in the market via Liverpool stores in August, where local media and bloggers were present to celebrate the launch.

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Firefly Brand Management to Represent Legends of Lucha Libre Mexican Wrestling Brand

LegendsOfLuchaLibre-Firefly Brand Management signed with Masked Republic LLC to represent Legends of Lucha Libre. Firefly will create a worldwide licensing program for the Legends of Lucha Libre brand and its roster of Mexican wrestling stars known to fans as “luchadores.”

The Legends of Lucha Libre roster includes Rey Mysterio, Solar, Tinieblas, Jr., Konnan, and more. The series’ first two seasons are available on Netflix in North American and Latin American territories.  Legends of Lucha Libre luchadores also appear weekly on Impact Wrestling, another nationally televised broadcast in the U.S., Canada, the UK, India, and South Africa.

 

Sesame Street, Baghch-e-Simsim Debut First Afghan Muppet Zari

Muppets

Sesame Workshop unveiled its first Afghan Muppet Zari, a 6-year-old inquisitive girl ready to make her debut in the fifth season of Baghch-e-Simsim, the co-production of Sesame Street in Afghanistan.

Zari will feature in new, locally produced segments that focus on curriculum topics such as girls’ empowerment, national identity, physical health, and social and emotional wellbeing. Season five of Baghch-e-Simsim (Sesame Garden) can be seen on Tolo TV on Thursday and Friday at 4:00 p.m., and Lemar TV on Thursday and Friday at 4:30 p.m.

Zari, which translates as “shimmering,” will feature in three formats: speaking directly to viewers, interacting with kids in person, and interviewing different Afghan professionals.

Segments from other Sesame co-productions, adapted and dubbed into Dari and Pashto, will continue to introduce children to Muppet friends from the series in Egypt, Bangladesh, Mexico, and Russia.

AC/DC Expands Globally by Clinching Innovative Brand Partnerships

ACDC PR photo

Epic Rights and Perryscope Productions are expanding AC/DC’s licensing program in new territories and emerging categories, including Tilibra Produtos for stationery in Brazil and Paraguay, Toxic for apparel in Mexico, Top Ten for apparel in South Korea, Boab Tree for a ready to drink bourbon and cola in Australia and New Zealand, and Bengy and Co.for apparel in Italy.

The emerging categories AC/DC is entering include Energis for high voltage branded electricity services, Husky Deutschland GmbH for refrigerators, Fabrica de Tequilas Finos for Tequila, Fire Design for fire extinguishers, Four Seasons for electronics, Trick or Treat Studios for masks and costumes, Wish Factory for pet and automotive products, Warburn Estate for wine, and Scandinavian Travel for luggage.

Recently, AC/DC set all new records in ticket sales and concert merchandise sales on their sold out Rock or Bust World Tour at stadiums and venues in Europe and North America.  The band’s record-breaking tour concludes in Australia on December 8.

Peppa Pig Gains Momentum in Mexico

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Entertainment One (eOne) has announced the strong broadcast and retail success of Peppa Pig in Mexico, demonstrating a stronghold for the preschool property in the territory.

Launched on Mexico’s Channel 5 in November 2013, the show has become a favorite with preschool audiences, reaching a rating of 2.4 points. Peppa Pig consistently achieves strong audience figures and is now one of the top three rated shows in the country.

The Peppa Pig licensing program has also seen positive results since its launch last year. Managed by Televisa Consumer Products, the consumer products program now boasts 50 licensees across 16 categories and strong retail sales.

In October Peppa Pig won the Best Preschool Brand of 2015 Award in the prestigious ProMarca Awards.

Plants vs. Zombies Continues to Grow in Latin America

PopCap Games in partnership with ConAgra Foods has released a promotion with Act II, Del Monte brands in Mexico, and with Plants vs. Zombies. 

The partnership, which runs through October and November, features popular characters from the hit game Plants vs. Zombies on Act II Microwave Popcorn and Del Monte Ketchup. ConAgra has also released exclusive plant and zombie-flavored popcorn.

The Plants vs. Zombies brand continues to see growth and renewed excitement in Latin America, with new licensees such as Editorial Nueva Idea, Grupo Waisgold, Prexio, MIC, and Impulsora Arra.

Hampshire Adds Dockers Women’s License to Portfolio

Hampshire Group Ltd. has signed a licensing agreement with Levi Strauss Company for its Dockers brand in women’s apparel. This agreement gives Hampshire the licensing rights to design, source, market, and service the women’s category for both tops and bottoms next spring season. The license will extend to include Mexico and Canada next fall. The initial agreement will run trough 2018.

Previously, women’s products were handled in house at Levi Strauss & Co. This agreement is an addition to the current licensing arrangement between Hampshire and Levi Strauss & Co. that already includes the license for men’s tops and sweats for the Dockers brand in the U.S., Mexico, and several countries in Central and South America.

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