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Sesame Workshop Appoints Mattel as Master Toy Licensee in Latin America

SesamoCharactersAs part of Sesame Street’s relaunch as Sésamo in Latin America, Sesame Workshop has named Mattel its master toy licensee in the region. As part of the new licensing agreement, Sesame Street characters will be featured on Mattel’s Mega Bloks preschool construction sets across the U.S., Canada, and Latin America.

Mattel’s line of toys for Latin America will feature Elmo, Cookie Monster, and Abby Cadabby, Bert, and Ernie. The line will be available in the region next May and the product range will feature plastic figurines and feature plush. Mega Bloks preschool construction sets will be available in the U.S., Canada, and Latin America beginning next spring. Read the rest of this entry »

Call of Duty Collector Construction Sets

Oct22.CallofDutyMegaBloks

Mega Brands Inc. and Activision Publishing Inc., a wholly-owned subsidiary of Activision Blizzard, introduced a new premium line of Mega Bloks Collector Construction Sets based on the Call of Duty franchise. The new line had an exclusive launch event at Comic Con in New York this month.

The Call of Duty Collector Construction Sets bring a new level of sophistication and detail. Call of Duty Collector Construction Sets are part of a multi-year global license with Activision that expands upon the two companies’ success in developing construction collectibles.

The sets offer a unique range of construction collectibles, including buildable vehicles, themed locations, and collectible micro action figures from the franchise. The micro action figures feature an unprecedented level of articulation, including unique joint design for ultimate poseability. In addition, the new buildable accessories and equipment systems provide endless customization opportunities.

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