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Fisher-Price, BabyFirst Partner to Develop Parenting Tips Video Series

Fisher-Price_Logo copyFisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.

The parenting tips series focuses on topics related to all aspects of development, including sleep and bedtime rituals, language skill development, achieving physical developmental milestones, as well as building emotional literacy. Read the rest of this entry »

Mattel Signed as Worldwide Master Toy Partner for GBI’s Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc.  (GBI) signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the new original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. Read the rest of this entry »

Kids Preferred Launches New Line of Fisher-Price Developmental Toys

KidsPreferredThis spring, Kids Preferred will launch a new line of Fisher-Price developmental toys for infants and toddlers. The range for is based on the brand’s rainforest animal characters with age-appropriate developmental features. The new line of toys are colorful and made for small hands. The range consists of toys that are easy to clean, durable, and portable for parents.

The Fisher-Price collection includes wrist rattles, ring rattles, zippies, and chime & chews.

Mattel Creations Expands Executive Team with Cheryl Gresham and Justin Richardson

MattelMattel Creations appointed Cheryl Gresham as the vice president, global media and marketing integration, and Justin Richardson as the vice president, global content distribution and strategy.

Gresham is responsible for leading the company’s Global Media Team in the development and execution of its brands’ media strategies through increased consumer awareness and engagement. Gresham be expected to maximize the value of Mattel’s investments in consumer media and will be based in the company’s El Segundo office.

Richardson will oversee Mattel’s global content distribution portfolio of brands such as Thomas & Friends, Barbie, Monster High, Hot Wheels, American Girl, Ever After High and more, with distribution teams in the US, Asia, Europe, Russia, the Middle East and Africa. Richardson will operate out of Mattel Creations’ London office.

Additionally, Balsam-Schwaber will be a keynote speaker for MIP Jr. on Sunday, Oct. 16. Balsam-Schwaber will discuss the intersections between play and content, and share insight into Mattel Creations’ approach to creating content across all platforms and channels.

LIMA Elects New Board of Directors

Rick Van Brimmer, director of trademark and licensing services for Ohio State University, was elected as The International Licensing Industry Merchandisers’ Association’s (LIMA) vice chairman. He was formerly a member of LIMA’s board. The Board of Directors elected James Slifer of The Joester Loria Group as vice chairman, while Pete Yoder of Cartoon Network has been voted into the executive committee as the liaison to the board of directors. In addition, four new members were elected to three-year terms on the LIMA board: Tim Kilpin, executive vice president, international global brands, Mattel Brands; Cindy Levitt, vice president/GMM, Hot Topic; John Parham, president, Parham Santana; and Henry Stupp, CEO, The Cherokee Group.

Continuing LIMA board members include: Mike Brown, vice president, licensing and partnership management, American Greetings; Marilu Corpus, president and chief executive officer, CLICK! Licensing Asia Inc.; Ciaran Coyle, vice president and head of global brand licensing, Electrolux;  Paul Flett, brand management and licensing agent, United Talent Agency; Christian Fortmann, managing partner, 24 IP Law Group; Dell Furano, CEO, Epic Rights; Darran Garnham, chief business development officer, Mind Candy; Elias Hofman, president, Exim Licensing; and Sara Nemerov, senior vice president of consumer products and brand licensing, Warner Music Group.

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