The Licensing Blog

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Sakar Wheels Into Ride-On Category with Fisher-Price, MGA Entertainment

Sakar_Ride-OnsSakar entered the wheeled goods market with a new line of bikes, tricycles, scooters, skateboards, roller skates, wagons, helmets, and protective gear, both licensed and proprietary. The company will begin to launch its new lines at Walmart and other retailers this month. Read the rest of this entry »

Activision Blizzard Consumer Products Group Brings Franchises to Licensing Expo 2018

ActivisionBlizzardActivision Blizzard Consumer Products Group (ABCPG) introduced full roster of licensing and retail partners at Licensing Expo 2018. Through gameplay, film, TV, esports events, and consumer products, Activision and Blizzard Entertainment will create engagement around their franchises and across platforms.

The merchandising program for Overwatch will expand to include Hasbro as the master toy license for a NERF product line, games, and more; LEGO Group for building sets; and Uniqlo for an apparel collection. Read the rest of this entry »

American Girl Live Announces Tour Dates

WebInspired by the American Girl characters and storylines, American Girl Live will debut in the U.S. this December.  The stage production is a musical featuring original songs and experiences.

American Girl Live is a collaboration between American Girl, a subsidiary of Mattel Inc., and Mills Entertainment. Tickets and VIP packages go on sale in select cities on May 18. Visit americangirllive.com for more information.

American Girl Live Musical Tour to Debut This Fall

WebAmerican Girl, a subsidiary of Mattel Inc., partnered with Mills Entertainment to launch American Girl Live, a new musical production is inspired by the American Girl characters. The show will kick-off its nationwide tour this fall and merge character storylines with new original music.

Full tour dates and details will be announced in the coming weeks. For more information, visit americangirllive.com.

Solo: A Star Wars Story Product Lands at Retail

LEGO_StarWarsKesselRunMillenniumFalconLucasfilm debuted collections inspired by the latest Star Wars film, Solo: A Star Wars Story, which premieres in theaters on May 25. The cross-category assortment features action figures, role-play products, apparel, with comic and book titles launching next month.

Fans can pre-order select toys at retailers in the U.S., including Walmart, Amazon, and shopDisney.com. Additional product will be available at mass retailers, Disney store, shopDisney.com, and Disney Parks beginning April 13 and rolling out throughout May. Read the rest of this entry »

Genius Brands Expands Rainbow Rangers Licensing, Merchandising, and Retail Program

RainbowRangersGenius Brands International Inc. signed new deals for the global consumer products’ program for its new preschool brand Rainbow Rangers.

New partners include Global Brand Group’s American Marketing Enterprises for sleepwear; GBG Socks dba Planet Sox for socks and legwear; Dynacraft for bikes, trikes, scooters, and wagons; Kiddieland for foot-to-floor ride-ons; Kittrich/inkology for floor décor, stationary, and school supplies; and Kid Galaxy for bubble toys. Read the rest of this entry »

Mattel, NetEase Launch Mobile Games Studio Mattel163

MattelMattel Inc. entered into a joint venture with NetEase Inc. to form Mattel163, a publishing and development studio. The studio aims to bring to market a wide variety of digital experiences based on Mattel’s global brands.

NetEase is a global internet technology and video game company that is responsible for developing many popular mobile gaming franchises, including Fantasy Westward JourneyThe Ghost, OnmyojiRules of Survival, and more. Read the rest of this entry »

Mattel, Nickelodeon Form U.S. TV and Consumer Products Partnership for Thomas & Friends

ThomasandFriendsMattel Inc. and Nickelodeon partnered for a new U.S. television and consumer products partnership for Thomas & Friends.

The partnership includes the launch of the new seasons of Thomas & Friends on the Nick Jr. channel, as well as additional specials that will air on Nickelodeon throughout the year. Nickelodeon will also become Mattel’s exclusive U.S. consumer products agent for Thomas & Friends across multiple merchandise categories including apparel, accessories, home goods, consumer electronics, and more. Read the rest of this entry »

Barbie, Crayola Partner for New Product Line

CrayolaBarbie and Crayola have partnered for a new fashion activity line that incorporates Crayola’s ultra-clean technologies to create unique crafting play with color-in fashions, tie-dye designs, stamps, and confetti.

In February, Barbie will launch the Barbie x Crayola Create It Yourself content series on YouTube. The videos will showcase how to leverage both Barbie and Crayola to inspire creativity.

The line will be featured in the Barbie doll aisle and products will begin to rollout this holiday season. The full line will be available next year both domestically and internationally.

The two brands plan to continue the collaboration into 2019, expanding the Barbie fashion activity line by incorporating Crayola’s crafting technology.

Mattel Launches Star Wars Bloxels

BloxelsS_StarWarsMattel Inc. and Pixel Press, in collaboration with Lucasfilm, will introduce Star Wars Bloxels, allowing kids to create their own video games with characters and stories from the Star Wars universe.

Bloxels video game creation platform that gives kids an introduction to video game development, where they become the game designer, artist, storyteller, publisher and player.  Read the rest of this entry »

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