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Barbie, Crayola Partner for New Product Line

CrayolaBarbie and Crayola have partnered for a new fashion activity line that incorporates Crayola’s ultra-clean technologies to create unique crafting play with color-in fashions, tie-dye designs, stamps, and confetti.

In February, Barbie will launch the Barbie x Crayola Create It Yourself content series on YouTube. The videos will showcase how to leverage both Barbie and Crayola to inspire creativity.

The line will be featured in the Barbie doll aisle and products will begin to rollout this holiday season. The full line will be available next year both domestically and internationally.

The two brands plan to continue the collaboration into 2019, expanding the Barbie fashion activity line by incorporating Crayola’s crafting technology.

Mattel Launches Star Wars Bloxels

BloxelsS_StarWarsMattel Inc. and Pixel Press, in collaboration with Lucasfilm, will introduce Star Wars Bloxels, allowing kids to create their own video games with characters and stories from the Star Wars universe.

Bloxels video game creation platform that gives kids an introduction to video game development, where they become the game designer, artist, storyteller, publisher and player.  Read the rest of this entry »

Sesame Workshop Appoints Mattel as Master Toy Licensee in Latin America

SesamoCharactersAs part of Sesame Street’s relaunch as Sésamo in Latin America, Sesame Workshop has named Mattel its master toy licensee in the region. As part of the new licensing agreement, Sesame Street characters will be featured on Mattel’s Mega Bloks preschool construction sets across the U.S., Canada, and Latin America.

Mattel’s line of toys for Latin America will feature Elmo, Cookie Monster, and Abby Cadabby, Bert, and Ernie. The line will be available in the region next May and the product range will feature plastic figurines and feature plush. Mega Bloks preschool construction sets will be available in the U.S., Canada, and Latin America beginning next spring. Read the rest of this entry »

Thomas & Friends, Pottery Barn Kids Launch Exclusive Home Décor Collection

ThomasFriendsBedroom_PotteryBarnMattel’s Thomas & Friends brand partnered with Pottery Barn Kids to debut an exclusive licensed collection of Thomas & Friends home décor and accessories. The Thomas & Friends from Pottery Barn Kids collection includes more than 20 pieces that feature bedding, decorative accessories, tabletop, luggage, lighting, pajamas, and toys.

The collection incorporates artwork based on the original illustrations of Thomas and his friends from the 1945 The Railway Series by the Rev. W Awdry. The collection is available for purchase now on potterybarnkids.com and in select Pottery Barn Kids stores nationwide beginning on September 22.

Mattel, Fullscreen Launch Kids’ Entertainment Brand, Create Hot Wheels Digital Content Innovation Team

MattelMattel Inc. partnered with Fullscreen to launch Fullscreen Family—a brand-safe video network—and the Hot Wheels digital content innovation team. Through the partnership, the team will focus on creating content to engage a new generation of online consumers across video and social platforms. Additionally, Mattel will develop stronger relationships with online influencers in the kids and family space.

Fullscreen Family is a jointly-created video network that will feature a family-focused collection of brand-safe channels for third-party advertisers. Through the partnership, Mattel will increase the amount of premium kids and family content by 61 percent, and reach an estimated 800 million monthly video viewers.  Read the rest of this entry »

Mattel Introduces New Mega Construx Despicable Me Construction Line

Mattel_MegaConstrux copyMattel‘s Mega Construx brand released new construction sets based on Despicable Me 3, ahead of the movie’s release next month.

The new products include the Mega Construx Micro Action Figure Series, Despicable Me 3 Cheese Festival Assortment, Mini Vehicle Assortment, Agnes and Minion Feature Pack Assortments, Gru’s Water Motorbike, Family Luau Party, and Dru’s Transforming Vehicle.

The toys are designed for kids ages 5 and up and are available in stores nationwide now. Despicable Me 3 will be in theaters June 30.

 

Little, Brown Books for Young Readers, Mattel Partner for New Monster High Novel

MonsterHighBookLittle, Brown Books for Young Readers partnered with Mattel for a novel mash-up, Monster High/Ever After High: The Legend of Shadow High, written by the  Shannon Hale and Dean Hale. The Legend of Shadow High will be published in October in a paper-over-board format, with a 150,000 first copy print run.

In the new novel for middle grade readers, Monster High characters Frankie Stein and Draculaura are transported to Ever After High, where they meet Raven Queen and Apple White. The four discover that the Evil Queen has escaped her mirror in search of the ultimate power hidden inside the ominous Shadow High. They have to work together to stop the Evil Queen and save the World of Stories. Filled with exciting, interactive details, including write-in pages that encourage readers to advance the story based on their choices, The Legend of Shadow High will release just in time for Halloween. Read the rest of this entry »

Fisher-Price, BabyFirst Partner to Develop Parenting Tips Video Series

Fisher-Price_Logo copyFisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.

The parenting tips series focuses on topics related to all aspects of development, including sleep and bedtime rituals, language skill development, achieving physical developmental milestones, as well as building emotional literacy. Read the rest of this entry »

Mattel Signed as Worldwide Master Toy Partner for GBI’s Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc.  (GBI) signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the new original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. Read the rest of this entry »

Kids Preferred Launches New Line of Fisher-Price Developmental Toys

KidsPreferredThis spring, Kids Preferred will launch a new line of Fisher-Price developmental toys for infants and toddlers. The range for is based on the brand’s rainforest animal characters with age-appropriate developmental features. The new line of toys are colorful and made for small hands. The range consists of toys that are easy to clean, durable, and portable for parents.

The Fisher-Price collection includes wrist rattles, ring rattles, zippies, and chime & chews.

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