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Fisher-Price, BabyFirst Partner to Develop Parenting Tips Video Series

Fisher-Price_Logo copyFisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.

The parenting tips series focuses on topics related to all aspects of development, including sleep and bedtime rituals, language skill development, achieving physical developmental milestones, as well as building emotional literacy. Read the rest of this entry »

Mattel Signed as Worldwide Master Toy Partner for GBI’s Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc.  (GBI) signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the new original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. Read the rest of this entry »

Kids Preferred Launches New Line of Fisher-Price Developmental Toys

KidsPreferredThis spring, Kids Preferred will launch a new line of Fisher-Price developmental toys for infants and toddlers. The range for is based on the brand’s rainforest animal characters with age-appropriate developmental features. The new line of toys are colorful and made for small hands. The range consists of toys that are easy to clean, durable, and portable for parents.

The Fisher-Price collection includes wrist rattles, ring rattles, zippies, and chime & chews.

UYoung, Mattel Announce Global Toy Deal for BattleClaw

MattelUYoung signed a deal with Mattel to be the global master toy partner for its new boys’ action series BattleClaw. The deal marks the first time a Chinese property has signed a global master toy license and also the first time such a license will have its worldwide launch in China.

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Gwen Stefani, Mattel Give First Look at New Fashion Doll Line

A sneak peek at Gwen Stefani’s new fashion doll lineMattel GwenStefani from Mattel was recently released. The new line, Kuu Kuu Harajuku will be available in the spring. Stefani’s new animated series, Kuu Kuu Harajuku premiered on Nickelodeon in the U.S. this month.

 

NBCUniversal Brand Development to Showcase Film and TV Properties at BLE

nbcubd-logoAt this year’s Brand Licensing Europe (BLE), NBCUniversal Brand Development will showcase properties from the company’s film and television creative partners including Universal Pictures, Illumination Entertainment, DreamWorks Animation, as well as NBCUniversal cable and television.

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Marvel Super Hero Spectacular Returns For the Third Time With New Merchandise and Retail Partners

Marvel Superhero SpectacularDisney Consumer Products and Interactive Media (DCPI) kicked off its third annual ‘Marvel Super Hero Spectacular’ campaign on August 15. The campaign will feature six weeks of product launches, retail promotions, and activities, including a merchandising program celebrating Captain America’s 75th anniversary and the launch of Marvel’s Captain America: Civil War on DVD and Blu-ray. Major retailers at the event will include Walmart, Target, Toys “R” Us, Amazon, Kohl’s, Party City, and Kmart. The event will roll out worldwide and also reach mid-tier retail and specialty stores.

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DHX Brands Boosts UK Team With Four Key Hires

DHX Brands has appointed four new team members in its London office. Debbie Walker was appointed as brand manager, Cheryl Brock joins in as design manager in the creative services team, Alessia Foster takes the position of head of product development, with Holly Taylor joining her as product development manager.

Walker will lead brand and marketing initiatives in the UK for preschool properties Twirlywoos and In the Night Garden. Having worked in roles across Mattel, FremantleMedia Kids & Family Entertainment and Trinity Films, Walker has experience in kids’ and family brand marketing, public relations, and creative communications.

Brock will help maintain a growing DHX Brands portfolio and launch new titles. Her background spans licensing design for both product and graphics across a range of properties. Previously, she worked for brands, such as Thomas and Friends, The Simpsons, Hello Kitty, and My Little Pony

Establishing a dedicated DHX Brands product development team, Foster brings in international experience of leading the development of products through licensing, live events, and attractions programs. Taylor joins the team with a focus on apparel and soft lines development. Most recently, she worked for Disney on their apparel development for major retailers in the UK.

Trevco Hires Jennifer Nuccio as VP of Licensing

Trevco

Trevco has hired Jennifer Nuccio as its vice president of licensing. In her new role she will manage a portfolio of more than 500 licensed properties, including licensors Warner Bros., NBC/Universal, CBS, Paramount, DreamWorks, and 20th Century Fox.

Nuccio will work to identify new opportunities to add to Trevco’s substantial licensing roster and support creative and sales efforts to help fuel the company’s traditional brick-and-mortar sales as well as its growing e-retail business.

Nuccio has more than 10 years experience in the licensing industry beginning at Fisher PriceMattel and then Iconix. Previously she served as the retail account executive at Fantasia Accessories, a New York-based fashion accessory wholesaler.

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