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Mattel Introduces New Mega Construx Despicable Me Construction Line

Mattel_MegaConstrux copyMattel‘s Mega Construx brand released new construction sets based on Despicable Me 3, ahead of the movie’s release next month.

The new products include the Mega Construx Micro Action Figure Series, Despicable Me 3 Cheese Festival Assortment, Mini Vehicle Assortment, Agnes and Minion Feature Pack Assortments, Gru’s Water Motorbike, Family Luau Party, and Dru’s Transforming Vehicle.

The toys are designed for kids ages 5 and up and are available in stores nationwide now. Despicable Me 3 will be in theaters June 30.

 

Little, Brown Books for Young Readers, Mattel Partner for New Monster High Novel

MonsterHighBookLittle, Brown Books for Young Readers partnered with Mattel for a novel mash-up, Monster High/Ever After High: The Legend of Shadow High, written by the  Shannon Hale and Dean Hale. The Legend of Shadow High will be published in October in a paper-over-board format, with a 150,000 first copy print run.

In the new novel for middle grade readers, Monster High characters Frankie Stein and Draculaura are transported to Ever After High, where they meet Raven Queen and Apple White. The four discover that the Evil Queen has escaped her mirror in search of the ultimate power hidden inside the ominous Shadow High. They have to work together to stop the Evil Queen and save the World of Stories. Filled with exciting, interactive details, including write-in pages that encourage readers to advance the story based on their choices, The Legend of Shadow High will release just in time for Halloween. Read the rest of this entry »

Fisher-Price, BabyFirst Partner to Develop Parenting Tips Video Series

Fisher-Price_Logo copyFisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.

The parenting tips series focuses on topics related to all aspects of development, including sleep and bedtime rituals, language skill development, achieving physical developmental milestones, as well as building emotional literacy. Read the rest of this entry »

Mattel Signed as Worldwide Master Toy Partner for GBI’s Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc.  (GBI) signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the new original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. Read the rest of this entry »

Kids Preferred Launches New Line of Fisher-Price Developmental Toys

KidsPreferredThis spring, Kids Preferred will launch a new line of Fisher-Price developmental toys for infants and toddlers. The range for is based on the brand’s rainforest animal characters with age-appropriate developmental features. The new line of toys are colorful and made for small hands. The range consists of toys that are easy to clean, durable, and portable for parents.

The Fisher-Price collection includes wrist rattles, ring rattles, zippies, and chime & chews.

UYoung, Mattel Announce Global Toy Deal for BattleClaw

MattelUYoung signed a deal with Mattel to be the global master toy partner for its new boys’ action series BattleClaw. The deal marks the first time a Chinese property has signed a global master toy license and also the first time such a license will have its worldwide launch in China.

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Gwen Stefani, Mattel Give First Look at New Fashion Doll Line

A sneak peek at Gwen Stefani’s new fashion doll lineMattel GwenStefani from Mattel was recently released. The new line, Kuu Kuu Harajuku will be available in the spring. Stefani’s new animated series, Kuu Kuu Harajuku premiered on Nickelodeon in the U.S. this month.

 

NBCUniversal Brand Development to Showcase Film and TV Properties at BLE

nbcubd-logoAt this year’s Brand Licensing Europe (BLE), NBCUniversal Brand Development will showcase properties from the company’s film and television creative partners including Universal Pictures, Illumination Entertainment, DreamWorks Animation, as well as NBCUniversal cable and television.

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Marvel Super Hero Spectacular Returns For the Third Time With New Merchandise and Retail Partners

Marvel Superhero SpectacularDisney Consumer Products and Interactive Media (DCPI) kicked off its third annual ‘Marvel Super Hero Spectacular’ campaign on August 15. The campaign will feature six weeks of product launches, retail promotions, and activities, including a merchandising program celebrating Captain America’s 75th anniversary and the launch of Marvel’s Captain America: Civil War on DVD and Blu-ray. Major retailers at the event will include Walmart, Target, Toys “R” Us, Amazon, Kohl’s, Party City, and Kmart. The event will roll out worldwide and also reach mid-tier retail and specialty stores.

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