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TCG, Marvel Launch Branded Home Products Line

marvel matTCG  will launch an assortment of  Marvel-branded home décor products for kids’ rooms. The debut line-up of Marvel Megamats, Gelli Mats, and Tidy Town 2- in-1 storage units will debut at retail beginning this fall.

TCG’s new Marvel collection will include a large double-sided foam Gelli Mat featuring licensed characters on one side, and a complementary pattern on the other. The Gelli Mat wipes clean and rolls up for easy storage. Read the rest of this entry »

Comcast Plans to Counter Disney’s Bid for Fox With $60 Billion in Cash

Comcast intends to intervene in the middle of a signed deal between Fox and Disneycomcast-vector-logo-small, making an all-cash bid of $60 billion for the Fox assets Disney set to purchase in December, according to Reuters. The deal is still in the early stages, which makes it the optimum time for Comcast to intercept the deal.

Comcast plans to make an offer only if the AT&T acquisition of Time Warner clears regulatory approvals.  The Justice Department sued to stop the acquisition and the case is currently in court. A bidding war might be inevitable as Disney offered $52.4 billion in Disney stock and assumption of debt, so if the $60 billion Comcast offer is made, Fox will have to consider it with its shareholders in mind. The switch to Comcast would also affect Disney’s plan to have full rights over Marvel properties.

 

Skyrocket Toys, Marvel Partner for New Spider-Man: Homecoming Drone

Skyrocket_Spider-ManSpiderDroneSkyrocket Toys partnered with Marvel to reveal new, high-tech drones inspired by the upcoming Spider-Man: Homecoming film. Skyrocket Toys designed the functional replica of Spider-Man’s surveillance drone, complete with the free Spider-Drone app.

The Spider-Man Drone will be available exclusively at Walmart on June 4. Additionally, the Spider-Man Streaming Video Spider-Drone, will be available exclusively at Toys “R” Us on July 1.

Disney, Spyder Partner for Marvel Ski Line

Spyder_MarvelSpyder and Disney Consumer Products and Interactive Media partnered for a two-year collaboration for a line of ski performance products inspired by iconic Marvel Super Heroes.

At the FIS Alpine World Cup Championship in St. Moritz, the World Cup Skier Jared Goldberg, Four-time Olympic Medalist Julia Mancuso, and Olympic Gold Medalist Mikaela Shiffrin will wear race suits with Marvel’s Captain America and Captain Marvel.

The full apparel performance collection is set to make its retail debut in the fall. More information on the exclusive collection will be released in upcoming months.

Marvel Unveils Heroes Come In All Sizes Retail Campaign

Marvel LogoDisney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign Marvel Heroes Come in All Sizes this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.

New Marvel products will highlight this theme and be available in categories including, home entertainment, television, publishing, and digital content. Marvel’s Doctor Strange will be available for Blu-Ray and DVD release this month. Marvel Publishing will also launch the new Monsters Unleashed! comic series, and Disney Publishing will release The Unbeatable Squirrel Girl: Squirrel Meets World, a picture book featuring Baby Groot. Read the rest of this entry »

Marvel’s Doctor Strange Debuts Line of Merchandise

doctorstrange_hasbroLeading up to the debut of Marvel’s Doctor Strange, will have items available for retail welcome by Hasbro, LEGO, Funko, Mad Engine, Marvel Comics, and more.  Select highlights include a LEGO Doctor Strange Sanctum Sanctorum, POP! Vinyl Doctor Strange Assortment from Funko, Doctor Strange fan apparel by Mad Engine, Doctor Strange 6” Legends Figure Assortment from Hasbro, Marvel’s Color Your Own Doctor Strange, and Marvel’s Doctor Strange Vol. 1: The Way of the Weird.

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Loot Crate, Marvel Partner for a Marvel Subscription Crate

LootCrate_MarvelLoot Crate and Marvel have partnered for a Marvel bi-monthly subscription crate.

The Marvel Gear and Goods will feature exclusive Marvel apparel, accessories, home goods, and other lifestyle related products. To celebrate the upcoming film, Marvel’s Doctor Strange, the first theme will be “Mystics.”


 

Marvel Super Hero Spectacular Returns For the Third Time With New Merchandise and Retail Partners

Marvel Superhero SpectacularDisney Consumer Products and Interactive Media (DCPI) kicked off its third annual ‘Marvel Super Hero Spectacular’ campaign on August 15. The campaign will feature six weeks of product launches, retail promotions, and activities, including a merchandising program celebrating Captain America’s 75th anniversary and the launch of Marvel’s Captain America: Civil War on DVD and Blu-ray. Major retailers at the event will include Walmart, Target, Toys “R” Us, Amazon, Kohl’s, Party City, and Kmart. The event will roll out worldwide and also reach mid-tier retail and specialty stores.

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American Greetings to Offer Disney, Pixar, Marvel, and Star Wars Themed Cards

Disney

American Greetings expands to offer Disney, Pixar, Marvel, and Star Wars themed cards for birthdays, thank you, congrats, weddings, baby, anniversaries, and thinking of you occasions. These cards will include characters like Mickey Mouse, Cinderella, Woody, Buzz Lightyear, Marvel’s Avengers, and Darth Vader.

American Greetings also launches a new line of Big Talkers birthday cards featuring Disney, Marvel, and Star Wars characters in a die-cut format with multiple authentic audio clips.

These cards will be available at participating drug chains, grocery stores, mass retailers, and American Greetings and Carlton Cards retail stores. Ecards can be shared online through www.americangreetings.com.

Marvel Launches Daredevil, The Punisher, Jessica Jones, and Deadpool Merchandise for Adult Fans

Marvel began rolling out its merchandising and retail plans for popular anti-heroes and vigilantes Daredevil, The Punisher, Jessica Jones, and Deadpool.

Additional launches targeting teens and adults are planned for January, including apparel, collectibles, and action figures. Diamond Select, Funko, Sideshow, Kotobukiya, and NECA will launch collectibles, Hasbro will add Marvel Legends collector figures, and Hot Wheels will unveil collectible die-cast vehicles next fall.

Mad Engine, C-Life, Hybrid, Freeze, Fifth Sun, Silver Buffalo, and Bioworld will launch men’s and women’s apparel, accessories, footwear, bags, home goods, and drinkware. The merchandising programs will be rounded with collector plush, stationery, consumer electronics, novelties, and Marvel Comics editions that feature backstories of the superheroes.

Additionally, Hot Topic will launch an in-store and online Deadpool campaign in February. Walmart, JCPenney, Spencer’s, Party City, and Kohl’s will provide in-store and online support. Amazon will expand on its toy and apparel offerings and CafePress will launch Jessica Jones-inspired merchandise for men and women.

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