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Posts Tagged ‘Marvel’

Little, Brown’s “Hulk” of a Deal

Tuesday, May 4th, 2010

Marvel Entertainment has partnered with Little, Brown Books for Young Readers to launch Super Hero Squad and Iron Man 2 children’s book publishing programs, including novels, early readers, storybooks and activity books. Starting this spring, Little, Brown Books for Young Readers will release six Iron Man 2 titles and the first three Super Hero Squad books.

Additionally, Marvel has expanded its partnership with Bendon Publishing to launch an expanded children’s reading program featuring Spider Man, Marvel Heroes, Super Hero Squad, Iron Man 2, and the Incredible Hulk.

Through this expanded agreement, Bendon Publishing will augment its existing line of Marvel children’s books with new formats for a wide range of Marvel properties. The children’s reading programs will include activity books, coloring books, pop-up books, workbooks, flash cards, reward stickers, and board books. The initial line of titles will be available at drug stores, discount stores, department stores, mass market, price clubs, super market/grocery, and craft and hobby stores.

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Posted in Comic Books, Movie Licensing, New Deals | No Comments »

Super New Deals for Marvel

Wednesday, April 28th, 2010

Shout! Factory and Marvel Animation have expanded their partnership to bring the Marvel Knights Animation series to the U.S. home entertainment marketplace. The announcement was made today by Shout! Factory founding partners Richard Foos, Bob Emmer, and Garson Foos; and Marvel Animation President Eric Rollman.

Under the multi-year agreement, Shout! Factory will be the exclusive U.S. home entertainment distributor with licensing rights to Marvel Knights Animation properties, including Astonishing X-Men: Gifted, Black Panther, Iron Man: Extremis, Spider-Woman, and others to be announced soon.

Early this year, Shout! Factory announced an agreement with Marvel Animation to be the exclusive U.S. home entertainment distributor to Marvel’s animated series, The Super Hero Squad Show.

In other Marvel news, Marvel Entertainment and Paramount Pictures have teamed with Burger King for an Iron Man 2-themed Kids’ Meal promotion in advance of the movie’s May 7 release.

Each Kids’ Meal will come with one of eight Iron Man 2 toys.Kids can collect up to eight Iron Man 2 toys, including four targeted towards girls and four for boys. Additionally, kids can find an Iron Man 2 Zoom Space game online at www.ClubBK.com.

To hold you over until May 7, here’s the Iron Man 2 trailer:

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Posted in Boys, Comic Books, Movie Licensing, New Deals, Promotions | No Comments »

Iron Man 2 fragrance on the way

Tuesday, April 20th, 2010

Marvel Entertainment, LLC has partnered with Diesel, fragrance licensee of the Luxury Products Division of L’Oréal, to launch an exclusive co-branded men’s fragrance tied to the upcoming release of Iron Man 2. The new Diesel fragrance, Only The Brave— Iron Man Limited Edition, will be available worldwide at high-end retail, including perfumeries, department stores and Diesel stores, beginning mid-April 2010, in advance of the worldwide premiere of the Iron Man 2 feature film. Diesel Only The Brave—Iron Man Limited Edition is bottled in the iconic Only The Brave flacon, garbed in flashy red for the occasion. Marvel and Diesel will support the launch of the fragrance with several digital initiatives, including a dedicated website, downloadable video game, online contests and more.  Iron Man 2 hits theaters on May 7.

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Reebok Pumps Up Spider-Man Line

Friday, March 5th, 2010

Spidey’s feet just got happier.

Marvel Entertainment today expanded its partnership with Reebok with a collection of children’s sneakers featuring Spider-Man at Finish Line.

This new line expands on Marvel’s relationship with Reebok, which initially launched with a collection of children’s sneakers featuring Iron Man and The Incredible Hulk in spring 2008 and was followed by a collection of Spider-Man sneakers at Finish Line in 2009. Building on that success, the new line of co-branded sneakers will be available at Finish Line stores nationwide beginning in spring 2010.

The sneakers are designed exclusively for Finish Line, and Reebok and Finish Line are supporting the Marvel introduction with in-store signage and graphics.

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Posted in Boys, Footwear, New Deals | No Comments »

Stephen King Teams with Marvel for Short Story Adaptation

Tuesday, February 23rd, 2010

When we think of super heroes, we think of Marvel.

As it turns out, one of our personal super heroes here at TLB, Stephen King, has teamed up with Marvel to create a comic book adaptation of one of his newest short stories, “N.,” originally printed in King’s most recent short story collection, Just After Sunset.

The Marvel version is a four-issue limited series starting in March, adapted by writer Marc Guggenheim with art by Alex Maleev,

Guggenheim and Maleev already adapted “N.” as a motion comic that was released by Marvel in 2008, but they had to re-vamp the story for comic books, expanding the 25 short video episodes into four printed comics, taking the spoken dialogue and making it work in word balloons, and redoing the artwork to tell the story in a sequential format.

The new version will add to the story, with a different beginning and ending, plus new characters.

“N.” tells the story of a psychiatrist who falls victim to the same mysterious obsession as one of his patients—a man simply labeled as “N.” The obsession stems from a visit to a circle of rocks placed in “Ackerman’s Field” on the outskirts of town, and it starts to affect more than just one person.

Here’s to hoping that the new comic book is as catching as the mysterious ailment in the story itself.

And “Here’s to you, Constant Reader,” as King would say.

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Posted in Comic Books, New Deals, Publishing | No Comments »

Shout! Factory Secures Home Entertainment Rights to Marvel Animation’s The Super Hero Squad Show

Monday, February 22nd, 2010

The only thing cooler than watching a movie or cartoon with your favorite super hero is watching a cartoon with ALL of your favorite super heroes.

Shout! Factory and Marvel Animation, Inc. have announced a new alliance to bring Marvel’s animated series The Super Hero Squad Show to the home entertainment marketplace. Under the multi-year deal, Shout! Factory will be the exclusive U.S. home entertainment distributor with licensing rights to the series, currently airing on Cartoon Network.

Shout! Factory is planning a strategic rollout of The Super Hero Squad Show home entertainment product line later this year.

When the greatest heroes on the planet unite to face the world’s greatest villains, you get the biggest, most family-friendly Super Hero team-up in TV history… The Super Hero Squad Show.

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Posted in Character Licensing, Comic Books, Kids Properties, New Deals, Television | No Comments »

Marvel Signs with Maisto for Die Cast Vehicles

Monday, February 8th, 2010

Marvel Entertainment continues to expand its presence in the toy category through a new deal with Maisto International for die cast toy vehicles featuring Marvel’s Super Heroes.
As part of this worldwide, multi-year agreement, Maisto has been awarded the rights to produce and market a range of die-cast vehicles and playsets based on several Marvel characters and brands including Super Hero Squad, classic Marvel properties, and Marvel Studios’ upcoming feature films, Iron Man 2, Thor, The First Avenger: Captain America, and The Avengers.
Product categories planned are die cast vehicles including cars, off-road trucks, motorcycles, planes, and trains, as well as die cast vehicle playsets. The Marvel collection is scheduled to launch late in the second quarter of 2010 and will be available at mass market, collector, specialty, and toy stores.

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