Mars Retail Group has announced two new licensing agreements with Maramor Chocolates and Springs Creative Products Group, LLC. Maramor will produce chocolate lollipops depicting the M&M’S characters. Lollipops depicting the Red and Yellow characters will be available mid-December and those depicting Green, Blue, and Orange will debut in mid-2011. Initially, the lollipops will be available at Blockbuster, Cracker Barrel, and Walgreens.
Additionally, Springs Creative offers a variety of fabrics and fleece throws depicting the characters. Four designs are currently available, made with 100 percent cotton fabric; as well as the “Candy Characters” design made with polyester fleece. Hancock Fabric Stores offer the designs “Candy Characters” and “Candy Dream,” while Jo-Ann Fabric and craft stores offer “Sweet Treats” and “Easter Party.” These retailers also offer the M&M’S character fabrics online. New items for 2011 will include an M&M’S brand throw (no-sew fleece throw kit) in February, as well as “Red, White and Blue” 100 percent cotton fabric in April; both will be available at Jo-Ann Fabric, craft stores, and online.
Mars Retail Group announced a licensing agreement with Star Brite Illuminations, a division of Star Candle LLC. Star Brite will produce candles that reflect the playful scents and personality of the fun-loving M&M’S Brand Characters as well as the popular Starburst and Skittles brands. Star Brite unveiled the new, licensed candles in mid-March at the International Home & Housewares Show in Chicago, and they will be available nationwide at major retailers in June 2010.
“Star Brite’s reputation as a leader in the candle industry makes the company an ideal licensing partner for Mars,” says John Capizzi, general manager of licensing for Mars Retail Group. “Consumers are already wildly enthusiastic over products depicting the M&M’S Brand Characters, and we expect this new line of scented candles to be no exception.”
Mars Retail Group announced today that it has joined with new licensee Alchemy3 to develop branded lottery games. The games will hit participating lottery retailers beginning fall 2010 and will incorporate popular Mars brands including M&M’S, Snickers, Skittles, Starburst, 3 Musketeers, Milky Way and Twix.
“Branded lottery tickets are an exciting, new licensing opportunity for Mars,” says John Capizzi, general manager of Licensing for Mars Retail Group. “Alchemy3 has a successful track record developing solutions to increase brand awareness and sales by matching popular lottery games with major consumer brands. This new partnership will offer consumers fun and innovative lottery games showcasing our iconic Mars confection brands.”
