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LIMA Releases Licensing University 2017 Program

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) planned a range of Licensing University sessions for Licensing Week 2017 that will cover the latest issues and trends and the fundamentals of how the licensing business works. Licensing University takes place from May 22 to 25 at Mandalay Bay Convention Center in Las Vegas. It is part of Licensing Week and held concurrently with Licensing Expo, which is owned and organized by UBM and sponsored by LIMA. The Expo opens on May 23. Read the rest of this entry »

NFLPA Launches Sports Activation Zone at Licensing Expo 2016

Licensing Expo added Sports Activation Zone, presented by the NFL Players Association (NFLPA), to the show lineup this year.

Produced by UBM Americas and sponsored by the Licensing Industry Merchandisers’ Association (LIMA), Licensing Expo will be held from June 21 to 23 at the Mandalay Bay Convention Center in Las Vegas. The Expo is the global meeting place for the licensing industry, showcasing more than 5,000 brands available for license.

This year, attendees can compete for prizes by going head-to-head with NFL players and professional athletes in interactive games. These include How Do You Stack Up for goal kicking and passer accuracy; Tailgate Time with games such as cornhole, ladder ball, Kan-Jam, and Spike-Ball; Be Part of Big Moments for photos that transport attendees to iconic game moments; and Get In The (Video) Game for a chance to compete in EA Madden NFL 16.

Complimentary registration for the Expo is available at

LIMA Unveils Licensing University Slate for Licensing Expo 2016


The Licensing Industry Merchandisers’ Association (LIMA) assembled a roster of Licensing University sessions for this year’s Licensing Expo.  The conference program, organized by UBM Americas, will feature 20 seminars exploring a range of topics for licensing professionals at every stage of their career.

LIMA will also continue its roundtable series of 20 short, interactive discussions on business-related topics.  Licensing University will take place from June 20 to June 23 at the Mandalay Bay Convention Center in Las Vegas.

The conference offers a strategic look at major industry segments, including corporate branding, legal, art, international, and digital licensing, as well as a full day of basics for industry newcomers.  It also includes roundtable discussions on topics such as 3-D printing, food and beverage licensing, accounting issues, how to negotiate a licensing deal, and how to access a brand’s readiness for licensing.

Interested attendees can visit to purchase an all-access pass and to see the full schedule of Licensing University sessions.

Licensing Expo Welcomes the World to Las Vegas

Licensing Expo, the world’s largest and most influential licensing industry event, is pleased to welcome new Pavilions and increased representation from countries including Mexico, India, China, Japan and the U.K. Licensing Expo takes place June 9 to 11 at the Mandalay Bay Convention Center in Las Vegas, NV. These new exhibitors join a growing list of international companies and featured Pavilions that include Brazil and Korea, with China and Japan significantly expanding their footprint at the 2015 show.  Brands from more than 35 countries will be represented on the show floor. Read the rest of this entry »

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