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Loot Crate Announces Launch of Sports Crate

LootCrate_MLBLoot Crate announced the launch of Sports Crate and its first line of subscription products exclusively for baseball fans. This marks Loot Crate’s first move into the world of sports fandom. Sports Crate includes licenses from Major League Baseball and the Major League Baseball Players Association, making it the Exclusive Subscription Box of MLB.

The new division of Loot Crate will initially launch with 10 teams, including the Boston Red Sox, Chicago Cubs, Detroit Tigers, Kansas City Royals, Los Angeles Dodgers, New York Mets, New York Yankees, San Francisco Giants, St. Louis Cardinals, and Texas Rangers with exclusive apparel, collectibles, experiences, and more every month. Additional teams will rollout later this year. Read the rest of this entry »

MLBPA, Fresh Brewed Tees Partner to Launch 2016 Player Election Apparel Collection

The Major League Baseball Players Association (MLBPA) and Fresh Brewed Tees launched the 2016 Player Election Campaign T-shirt sales program, inspired by the ongoing presidential election.

Fresh Brewed Tees partnered with players, including Seattle Mariners’ Robinson Cano and Felix Hernandez; Cleveland Indians’ Corey Kluber; and Los Angeles Dodgers’ Justin Turner, amongst others.

Players from all thirty Major League Baseball teams will be represented during this satirical campaign that demonstrates players’ competitiveness beyond the field.

Videos promoting this campaign, featuring Major Leaguers “running for President,” were shared on Fresh Brewed Tees’ social media feeds on April 12. Watch Jason Kipnis’ campaign speech on bit.ly/1Q6ZZjX and the campaign collection on freshbrewedtees.com.

Epic Rights, Liquid Blue to Introduce KISS and MLB Co-Branded Apparel Line

August12.KissBaseballEpic Rights has partnered with Major League Baseball (MLB) and apparel licensee Liquid Blue to create a KISS apparel line. The new collection of T-shirts, Play Ball with KISS, will combine the rock fashion sense of KISS with logos representing MLB teams New York Yankees, New York Mets, Los Angeles Dodgers, Los Angeles Angels of Anaheim, Chicago Cubs, Boston Red Sox, San Francisco Giants, Philadelphia Phillies, Pittsburgh Pirates, Detroit Tigers, Washington Nationals, Oakland Athletics, and the St. Louis Cardinals.

Under the Play Ball with KISS collection, Liquid Blue will also launch a themed line, Dressed to Kill, and is preparing a second themed apparel line, Locker Plate. Both lines are inspired by the KISS song, “Detroit Rock City,” which will be introduced later this year. The new apparel line is available to fans through online retailers, including the MLB and Liquid Blue websites, and is distributed through MLB team stores, stadium gift shops, and sports retailers. The line is coming soon to mass market and mid-tier department stores.

Sanrio Expands Relationship with MLB

SanrioMLB

Sanrio Inc. has expanded its Major League Baseball collection for this season to highlight all 30 MLB teams. The collaboration launched on Opening Day and will bring a wide offering of MLB themed Hello Kitty merchandise to baseball fans.

Hello Kitty products will be available at in-stadium stores of all 30 MLB teams, select mass retailers, sporting good stores, specialty stores, and MLB.com. Merchandise will include souvenirs and fan accessories like baseballs, pinks, key chains, magnets, plush, cell phone covers, bags, and apparel. Select items will be available this spring at Sanrio.com and select Sanrio Boutique Stores.

In addition, Hello Kitty will make special game time appearances with the Los Angeles Dodgers, San Francisco Giants, and New York Yankees this season. A limited number of Hello Kitty gifts will also be available on a first come, first served basis with the purchase of a game ticket, including a bobble head, plush, and travel mug at select stadiums.

Team Grill Signs with Major League Baseball

Through a new deal with Major League Baseball Properties, Team Grill has extended its line of professional-grade gas grills to include MLB-branded grills. The first two branded grills to debut will feature the New York Yankees and Boston Red Sox, with more available soon.

Team Grill products are sold through select retail outlets, including specialty BBQ stores, outdoor living stores, and through online retailers including teamgrill.com, Amazon.com and Sears.com.

Check out the website for a complete list of teams, models, and features, and this YouTube channel to watch demos of the products in the line in action.

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