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	<title>The Licensing Book Online &#187; Madonna</title>
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	<link>http://licensingbook.com</link>
	<description>Building Business Through Partnerships</description>
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		<title>Madonna and Iconix Brand Group&#8217;s MG Icon Announces First Fashion Partnership With Macy&#8217;s Inc.</title>
		<link>http://licensingbook.com/madonna-and-iconix-brand-groups-mg-icon-announces-first-fashion-partnership-with-macys-inc?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=madonna-and-iconix-brand-groups-mg-icon-announces-first-fashion-partnership-with-macys-inc</link>
		<comments>http://licensingbook.com/madonna-and-iconix-brand-groups-mg-icon-announces-first-fashion-partnership-with-macys-inc#comments</comments>
		<pubDate>Wed, 10 Mar 2010 15:00:15 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Fashion Licensing]]></category>
		<category><![CDATA[Iconix]]></category>
		<category><![CDATA[Macy's]]></category>
		<category><![CDATA[Madonna]]></category>
		<category><![CDATA[Material Girl]]></category>
		<category><![CDATA[MG Icon]]></category>

		<guid isPermaLink="false">http://licensingbook.com/?p=613</guid>
		<description><![CDATA[Haven&#8217;t we all, at some point, wished we could be like Madonna? Wished for her poise, her looks, her fame, her style? (I don&#8217;t mean just women, either&#8211;my older brother dressed up as Madonna for Halloween one year when he was 10. I&#8217;ve got pictures to prove it). A new licensing deal has given Madonna [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://licensingbook.com/wp-content/uploads/2010/03/madonna.jpg" rel="lightbox[613]" title="madonna"><img class="alignright size-full wp-image-614" title="madonna" src="http://licensingbook.com/wp-content/uploads/2010/03/madonna.jpg" alt="" width="145" height="110" /></a>Haven&#8217;t we all, at some point, wished we could be like Madonna? Wished for her poise, her looks, her fame, her style? (I don&#8217;t mean just women, either&#8211;my older brother dressed up as Madonna for Halloween one year when he was 10. I&#8217;ve got pictures to prove it).</p>
<p>A new licensing deal has given Madonna fans the opportunity to emulate her fashion style, which may be as close as we&#8217;ll all ever come to knowing what it&#8217;s like to be the Material Girl.</p>
<p>MG Icon, the newly formed joint venture between Madonna and Iconix Brand Group, Inc., announced its first direct-to-retail license agreement with Macy&#8217;s, Inc. for the Material Girl collection. Material Girl is a newly created, fast-fashion junior collection that will launch exclusively in approximately 200 Macy&#8217;s stores and <a href="http://www.macys.com">online</a> in August 2010 for the back-to-school season.</p>
<p>As part of the direct-to-retail agreement, Macy&#8217;s will have the opportunity to launch additional brands with MG Icon in the future.</p>
<p>The Material Girl collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group&#8217;s in-house fashion department. In addition to the back-to-school apparel collection, Material Girl will also launch in multiple categories including footwear, handbags, and jewelry.</p>
<p>The strategy for growth will include additional categories in the lifestyle and beauty sectors including fragrance beginning 2011, as well as a rollout into additional Macy&#8217;s stores.</p>
<p>What celebrity did you want to be like when you were younger? Which celebrity&#8217;s style do you admire now? Leave us some comments and let us know!</p>
<p>And for your entertainment, we present the music video for Material Girl:</p>
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