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Jun 22, 2010 0

Bloomsbury Inks Deal With Zoological Society of London

Bright Group International (BGI) and the Zoological Society of London’s London Zoo announced details of their joint publishing program today. The deal sees BGI’s Bloomsbury heading publishing for content related to the society’s cornerstones of conservation and education.

ZSL London Zoo’s history spans from the 19th century, with Bloomsbury planning to take full advantage of the organization’s brand power and familiarity. Planning to trasition the stories the zoo already tells its visitors into children’s books, Bloomsbury recently introduced Hallmark UK’s Country Companions franchise into the publishing realm.

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