The Licensing Blog

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LIMA Releases Licensing University 2017 Program

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) planned a range of Licensing University sessions for Licensing Week 2017 that will cover the latest issues and trends and the fundamentals of how the licensing business works. Licensing University takes place from May 22 to 25 at Mandalay Bay Convention Center in Las Vegas. It is part of Licensing Week and held concurrently with Licensing Expo, which is owned and organized by UBM and sponsored by LIMA. The Expo opens on May 23. Read the rest of this entry »

LIMA to Host Second Annual Licensing Showcase in Latin America

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) will host Expolicencias Latin America 2017, its second Annual Latin American licensing conference and showcase, from March 27 to 28 in Bogota, Colombia. The event will provide licensors, licensees, retailers, and other related business professionals the opportunity to gain a better understanding of the Latin American market.

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2017 LIMA Awards Entry Submissions Open Until Next Month

May27LIMA(2)The annual LIMA Awards recognize the industry’s highest level of achievement. To be considered for various categories, participants may use the LIMA Online Entry Form. All entries must be submitted by Feb. 1.

Licensed program categories include: Art/Design, Celebrity/Fashion, Character/Toy Brand, Corporate Brand, Digital, Film/Television/Entertainment—Animated, Film/Television/Entertainment—Live Action, Food and Beverage/Restaurant, Sports, Licensed Promotion (limited to one submission per property), Location-Based or Experiential Initiative, and Retailer. Read the rest of this entry »

LIMA Opens Nominations for 2017 Hall of Fame

May27LIMA(2)The LIMA Board of Directors will review Hall of Fame recommendations submitted by members. The criteria outlined here ensures that the award continues to represent licensing excellence. To be considered for induction into the 2017 Hall of Fame, an online recommendation must include a detailed and formal description of the candidate’s contribution and his or her adherence to the criteria. Recommendations must be received by Nov. 4, 2016. The LIMA Board of Directors reviews all recommendations before making the final selection.

LIMA to Host First International Board of Directors Meeting

PrintThe International Licensing Industry Merchandisers’ Association (LIMA) will hold its board of directors meeting outside of the U.S. this month, taking place in London before Brand Licensing Europe.

LIMA’s membership now reflects the increasingly global nature of the companies, with with four members on the board of directors based outside the U.S., and several others who are based in the U.S. but have alarge presence around the world.

LIMA UK Names Rising Star Nominees

The International Licensing Industry Merchandisers’ Association (LIMA) announced the nominees for the 2016 UK Rising Stars Award. Now in its third year, the award is designed to recognize excellence among junior licensing industry professionals in the UK.  Nominees were named during the Young Professionals Network summer event, hosted by Cartoon Network Enterprises EMEA.

The 2016 finalists are:

·         Georgina Huckle, sales and marketing executive, Rainbow Productions

·         Eloise Jones, buyer – Girls Wear and Baby Wear, George @ ASDA

·         Julia O’Brien, licensing executive, Turner Broadcasting Systems

·         Sarah Patel, retail marketing executive, Nickelodeon

·         Sole Puerto, licensing manager, Bulldog Licensing

·         Talia Tester, licensing manager, Carte Blanche Greetings

The winner will be announced during the 2016 Licensing Awards, taking place in London on September 13.  All six nominees will receive a free ticket to the event.

LIMA Releases Annual Global Licensing Industry Survey

Retail sales of licensed products grew to $251.7 billion in 2015, a gain of 4.2 percent from the previous year, according to the 2016 International Licensing Industry Merchandisers’ Association’s (LIMA) Annual Global Licensing Industry Survey conducted by Brandar Consulting LLC.

Royalty revenue from retail sales of licensed merchandise jumped 7.8 percent to $13.9 billion, due to robust retail sales and higher royalty rates that averaged 8.5 percent last year versus 8.2 percent in 2014. Overall, Entertainment/Character licensing remains the largest category, accounting for $113.2 billion, or 45 percent of the total global licensing market.

The U.S. and Canada remain the largest global market for licensed merchandise with retail sales of $145.5 billion last year, up 3.9 percent for a 57.7 percent share of the market. The next largest global region was Western Europe, with strong results in the UK, Germany, Belgium, and the Netherlands, tallying revenue of $51.8 billion. This was followed by Northern Asia, including China, Japan, and South Korea, with retail sales of $22.1 billion.

2016 LIMA International Licensing Award Winners Announced; Star Wars Wins Big

Winners of the 2016 LIMA International Licensing Awards in 20 categories were announced yesterday at the 2016 Licensing Expo at the Mandalay Bay Convention Center in Las Vegas.

Disney Consumer Products Star Wars won four awards, while Hot Topic won the Retailer of the Year for Doctor Who. AMC and Parque de Atracciones de Madrid (Striker Entertainment) won the Location-based/Experiential Initiative Award for its The Walking Dead walk-through attraction.

A full list of winners includes:

Licensed Program

Art/Design: The Very Hungry Caterpillar/The World of Eric Carle – owned by Eric Carle Studio, represented by Joester Loria Group

Celebrity/Fashion: cupcakes and cashmere – represented by Brand Central, LLC

Character/Toy Brand: Shopkins – owned by Moose Toys, represented by The Licensing Shop, Inc.

Corporate Brand: Girl Scouts of the USA – represented by The Wildflower Group
Digital: Candy Crush Saga – owned by King Digital Entertainment, represented by Striker Entertainment, LLC

Film/TV/Entertainment – Animated: Peppa Pig –Entertainment One

Film/TV/Entertainment – Live-Action: Star Wars: The Force Awakens –Disney Consumer Products & Interactive Media

Food & Beverage/Restaurant: Corona, Constellation Brands – represented by Joester Loria Group
Licensed Promotion: Star Wars: Force Friday/Unboxing Program – Disney Consumer Products & Interactive Media

Location-Based or Experiential Initiative: AMC and Parque de Atracciones de Madrid – AMC’s The Walking Dead, represented by Striker Entertainment

Retailer: Hot Topic – Doctor Who licensing program

Sports: NFLPA

Licensed Product

Apparel/Footwear/Accessories: Peter Alexander for Sesame Street (sleepwear, outwear and accessories)

Appliances/Automotive/Electronics/Hardware/Housewares/Paint: The Sherwin-Williams Company for HGTV HOME paint

Digital: Story Toys for The World of Eric Carle/The Very Hungry Caterpillar (apps)

Food/Beverage: The Republic of Tea for Downton Abbey

Health & Beauty Aids: Lovehoney for Motörhead Official Pleasure Collection

Home Decor: Pottery Barn for Star Wars Millennium Falcon Bed

Publishing/Social Expression/Back-to-School: Moleskine for Batman Limited Edition Collection

Toys/Games/Novelties/Role-Play: Sphero for Star Wars BB-8 app-enabled Droid

LIMA Names Peter Hollo as New Head of Germany Office


The International Licensing Industry Merchandisers’ Association (LIMA) appointed Peter Hollo as managing director of LIMA Germany.

With 28-years of retail and licensing industry experience, Hollo will manage day-to-day operations in Germany and surrounding territories. He will continue to operate LIMA’s Day of License in cologne and licensing market in Munich, introduce new educational and networking opportunities to the German market and beyond, grow LIMA Germany’s membership base, and help increase the involvement of key retailers.

Previously, Hollo worked at International Consultants, where he counseled clients from the international toy and licensing industries on recruitment marketing and licensing strategy. He has also worked as a chief procurement officer for German Spiele Max AG and division manager of toys and seasonal for German retailer Müller Ltd. & Co. KG.

Moose Toys Receives Four Nominations at 2016 LIMA International Licensing Excellence Awards

Moose Toys received four award nominations for its Shopkins licensing program at the 2016 LIMA International Licensing Excellence Awards.

Moose Toys added new Shopkins licensees in the apparel, food, small appliances, and gift categories, and its Shoppies doll licensing program is scheduled to roll out this year.

The International Licensing Excellence Awards annually honors the best, most successful licensed properties, products, and campaigns. The winners will be announced by the International Licensing Industry Merchandisers’ Association (LIMA) on June 21, coinciding with the International Licensing Expo in Las Vegas.

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