The Licensing Blog

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BBC, Premier League Partner for Super Movers Lifestyle Campaign

SuperMoversBBC and the Premier League will launch the Super Movers campaign to help primary school teachers inspire kids across the UK to become more active. Super Movers will bring TV and football stars together in fun, easy-to-follow, educational videos featuring routines and activities to help teachers get students moving throughout the day. Read the rest of this entry »

IMG, Bear Grylls Partner to Create Survival Sport Challenge Series

BearGryllsIMG partnered with survival expert Chief Scout and international TV host Bear Grylls to create the Bear Grylls Survival Challenge (BGSC), the first event series to focus on survival.

The inaugural event will take place next April in the Greater Los Angeles Area with additional stops in the U.S. and Europe. Participants will compete on a four-mile, off-road journey that will take them through 18 survival scenario challenges. The course will run across five distinct environments: apocalyptic highway, cave complex, deserted village, mountain ascent/descent, and snake infested swamp. Read the rest of this entry »

Caswell-Massey, The New York Botanical Garden Launch New Bath Collection

Caswell-Massey_NYBGCaswell-Massey and The New York Botanical Garden (NYBG) will introduce a new collection of bath products with fragrances inspired by the Botanical Garden.

Sets of three of Caswell-Massey’s luxury soaps and hand creams will launch next month and feature three classic floral fragrances–Lilac, Gardenia, and Honeysuckle. All products will feature NYBG branded packaging and botanical illustrations from the Rare Book and Folio Collections of NYBG’s LuEsther T. Mertz Library. A portion of the proceeds from the sale of these products will support NYBG’s work in plant research and conservation, horticulture, and education. Read the rest of this entry »

Céline Dion to Debut New Lifestyle Brand at Nordstrom Stores in August

CelineDionNordstrom Inc. partnered with Céline Dion to become the first retail department store in the U.S. to launch her new collection of handbags, luggage sets, and small accessories this fall.

Epic Rights and PROMINENT Brand + Talent, Dion’s exclusive representatives for global branding, licensing, and social media marketing, and The Bugatti Group, her manufacturing partner, collaborated with Nordstrom to offer a range of 50 new styles designed in collaboration with the singer.

The new collection will be available at Nordstrom locations nationwide and online beginning this August.

Vandor Celebrates 60th Anniversary with New Licensed Products

VandorThis year, Vandor LLC celebrates its 60th anniversary with promotions and customer appreciation campaigns for its retail partners.

Vandor was founded in 1957 by Ted Van Dorn. Through the 20th century, Vandor offered a collection of products that promoted nostalgia through the use of pop culture icons. The licenses included Betty Boop, Marilyn Monroe, Elvis Presley, The Beatles, I Love Lucy, and more. Read the rest of this entry »

Pop Warner Little Scholars, Ignite2X Partner for Licensed Merchandise

PopWarnerLittleScholarsPop Warner Little Scholars secured marketing agency Ignite2X to develop official licensed merchandise under the Pop Warner brand. Pop Warner is known for its youth football, cheer and dance, and scholastic programs.

The range will include sports, fan, and lifestyle merchandise, including apparel and accessories, school supplies, home accents, collectibles, toys, accessories, electronic games, apps, and more.

The licensing effort is led by Ignite2X with licensing veteran Alita Friedman. The deal will include the Pop Warner football and cheer divisions.

In addition to developing licensing programs, Ignite2X is the official sponsorship marketing agency of Pop Warner. To learn more about the Pop Warner brand, visit: PopWarnerDelivers.com.

Condé Nast, Schumacher Partner for Fabric and Wallpaper Line

CONdeNastCondé Nast partnered with Schumacher for a fabric and wallpaper collection, which will be launched under the Vogue Living brand this August.

The collection will consist of approximately 50 products and will include designs inspired by Vogue archives. The line will be sold through interior designers and architects, online at fschumacher.com, and through Schumacher showrooms and designated Schumacher agents.

The The-M-Zone Appoints New Licensees for Lifestyle Brand LoveThisLife

Version 6The-M-Zone announced new licensing partners for lifestyle brand LoveThisLife, now in its 4th year at Kohl’s. The company was also appointed as licensing agent by Girl Rising, a global campaign for girls’ education and empowerment.

Founded in 2016, The-M-Zone’s provides entrepreneurial and creative solutions for brands and companies that want to uncover new revenue streams, develop unique strategic corporate partnerships, and increase brand awareness.  Read the rest of this entry »

The Smiley Co. Celebrates 30th Anniversary with Strong Brand Presence

SmileyWorldThe Smiley Co. celebrates its 30th anniversary this year and will continue to exhibit at leading trade shows for categories including apparel, back to school, food, gifts, greeting cards, home décor, and toys. Since the launch of SmileyWorld 20 years ago, the brand has sold billions of units, launched tens of thousands of products, and achieved sales in excess of 1 billion Euros across 13 categories throughout the world. Read the rest of this entry »

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