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Licensing University 2017 to Tackle Topics for Success in the Ever-Changing Marketplace

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) assembled Licensing University sessions on these and other topics featuring a “who’s who” of experts to help licensing professionals capitalize on today’s newest business prospects.

Licensing University takes place on May 22 to the 25 at Mandalay Bay Convention Center in Las Vegas, NV. The program is part of Licensing Week, held alongside Licensing Expo, which is owned and organized by UBM and sponsored by LIMA. The Expo begins on May 23. Read the rest of this entry »

LIMA Releases Licensing University 2017 Program

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) planned a range of Licensing University sessions for Licensing Week 2017 that will cover the latest issues and trends and the fundamentals of how the licensing business works. Licensing University takes place from May 22 to 25 at Mandalay Bay Convention Center in Las Vegas. It is part of Licensing Week and held concurrently with Licensing Expo, which is owned and organized by UBM and sponsored by LIMA. The Expo opens on May 23. Read the rest of this entry »

LIMA Unveils Licensing University Slate for Licensing Expo 2016

LIMA

The Licensing Industry Merchandisers’ Association (LIMA) assembled a roster of Licensing University sessions for this year’s Licensing Expo.  The conference program, organized by UBM Americas, will feature 20 seminars exploring a range of topics for licensing professionals at every stage of their career.

LIMA will also continue its roundtable series of 20 short, interactive discussions on business-related topics.  Licensing University will take place from June 20 to June 23 at the Mandalay Bay Convention Center in Las Vegas.

The conference offers a strategic look at major industry segments, including corporate branding, legal, art, international, and digital licensing, as well as a full day of basics for industry newcomers.  It also includes roundtable discussions on topics such as 3-D printing, food and beverage licensing, accounting issues, how to negotiate a licensing deal, and how to access a brand’s readiness for licensing.

Interested attendees can visit licensingexpo.com to purchase an all-access pass and to see the full schedule of Licensing University sessions.

Bethany Mota To Deliver Keynote at Licensing Expo

BethanyMota

YouTube sensation Bethany Mota will deliver “The Big Interview” on June 9 at 2:30 p.m. at Licensing Expo. The interview will be moderated by Benjamin Grubbs, the Asia Pacific head of family entertainment and learning at YouTube.

Bethany Mota has  more than 8 million subscribers on her YouTube channel, with more than 800 million views; more than 2 million Twitter followers; 4 million Instagram followers; she was named one of the most powerful people in entertainment by Business Insider; and she was named one of the 30 most powerful people on the Internet by Time.

In 2013, Mota partnered with Aeropostale to design and launch apparel, home décor, and fragrance lines for teens ages 14 to 17, which can be found in more than 900 stores.

“The Big Interview” with Bethany Mota is part of Licensing University, which is hosted by the International Licensing Merchandisers’ Association (LIMA) and will be held in conjunction with the inaugural Digital Media Licensing Summit at Licensing Expo. “The Big Interview” is free to attend for registered exhibitors and attendees.

Licensing Expo 2015 Keynote Panel to Focus on Future of Retail

The Executive Keynote Panel that will kick off Licensing Expo 2015, sponsored by the International Licensing Industry Merchandisers’ Association (LIMA) and owned and organized by UBM Advanstar, will offer licensing executives a chance to gain insights from an exciting panel of top merchants and brand experts.

The keynote session will take place on June 9 from 8 to 9 a.m. and will mark the beginning of the 2015 Licensing Expo at the Mandalay Bay Convention Center in Las Vegas.

The one-hour discussion, “Where Is Retail Headed, and How Will We Get There?,” will feature the following speakers: Read the rest of this entry »

LIMA Releases Licensing University Lineup

The International Licensing Industry Merchandisers’ Association’s (LIMA) Licensing University will open its doors at Licensing International Expo with a slate of more than 35 events and seminars. The program is offered over a five-day period, including all three days of the trade show. Presented by industry-leading experts, the interactive Licensing University sessions are specifically designed to deliver to players from all areas of the business—from newcomers to seasoned veterans—valuable, actionable insight on a broad range of important, bottom line-boosting opportunities. The program takes place from Sunday, June 10, through Thursday, June 14, at the Mandalay Bay Convention Center in Las Vegas.

LIMA’s Licensing University begins Sunday, June 10, with the third annual State of Retail Presentation and Store Safari, a half-day program that includes a luncheon presentation and retail field trip with retail expert Carol Spieckerman, president of newmarketbuilders. The session, which takes participants to a handpicked trio of Las Vegas-area stores to experience notable U.S. retailing trends, jumpstarts a full schedule of programs and panels that covers major industry categories, including corporate branding, legal, art, celebrity, sports, and digital licensing.

With nearly three dozen information-packed presentations, a sampling of the upcoming Licensing University program includes:

Keynote Address by Kathy Ireland: “Brand Building Through Licensing—My Journey From the Beach to the Boardroom and Beyond”
Super-model-turned-business-mogul Kathy Ireland delivers the Licensing International Expo 2012 keynote address on Tuesday, June 12. Ireland will discuss the principles on which her billion-dollar company was built, business lessons learned along the way, thoughts on the current state of the licensing business, and where it is headed.

Licensing for Beginners: The Building Blocks of Licensing Success
This session explores the building blocks needed to ready brands for licensing, including finding the best partners and properties, negotiating smart agreements, producing seamless brand extensions, and capitalizing on retail opportunities. Adina Avery-Grossman of Brandgenuity moderates the panel, which includes Teri Niadna, director, international consumer products, National Football League; Derrick Baca, VP of licensing and business development at Hybrid Apparel; Liz Kalodner, EVP and general manager at CBS Consumer Products; and Lloyd Mintz, president/founder of Nine Oaks Group.

Taking a Brand from Digital to Retail
From Angry Birds and Moshi Monsters to Talking Friends and Stardoll, popular entertainment properties don’t just come from movies, TV, and books anymore.  This session offers insight into the challenges involved in taking a brand from the digital domain to retail. Moderated by LIMA’s Marty Brochstein, the panel explores how to successfully translate properties from the computer and smartphone screen into physical product at retail. Panelists include Nicholas Bloom of The Beanstalk Group, global licensing agent for Talking Friends; Darran Garnham, chief business development officer/chief licensing officer for Mind Candy (Moshi Monsters); Mattias Miksche, co-founder and CEO of Stardoll Media; and Marc Mostman of Most Management LLC, U.S. licensing agent for Angry Birds.

Trends: Using Them to Successfully Compete in Art Licensing
This session discusses the importance of finding and tapping into trends when creating art and storyboards for products in categories such as home décor, paper, gift, stationery, and more. It also examines the difference between a trend and a fad, and when does a trend become an “evergreen.” Suzanne Cruise, president/owner of Suzanne Cruise Creative Services, leads the exploration with artists and licensing veterans Joan Beiriger and Gail Flores.

Licensing in Asia
This panel of experts and industry players will give participants a closer look at the many facets of the licensing business in Asia. The session will be moderated by Roger Berman, president of Japanese agency Zenworks, who will be joined by Yizan He, managing director, LMCA Brand Licensing & Consulting Co., Ltd. in China; Neal Rudge, partner of the Asian agency Pacific Licensing Studio; and Sid Shah, president of The Wild East Group, which specializes in licensing in India.

Getting Your Fair Share: How To Prevent Royalty Underpayments
Panelists discuss how companies can prevent underpayments and recoup payments owed. Moderator Joshua Kaufman of Venable LLP will be joined by Stuart Burns, partner in forensic accounting at HW Fisher & Co; Judy Ann Bird, director of Invotex Group; and CPA Anthony Curtis Elliott.

Identifying & Evaluating Opportunities of Licensed Properties for Your Brand or Company
This panel is designed to help participants learn how to identify strong properties, determine where they are in their lifecycle, and where will they be when it’s time to launch new products. Moderated by Alan I. Fine, president, KaleidOScope, panelists include Moss J. Kardener, OnStrategy Consultants; Andre Lake Mayer, vice president, licensing, Bandai America Inc.; Joshua Romm, vice president, IMG Licensing; and Peter Van Raalte, Partner Infinity Licensing, LLC.

To see the complete schedule of Licensing University sessions taking place leading up to and during Licensing Expo, and to register, click here.

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