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LIMA Announces International Licensing Excellence Award Winners

Wednesday, June 9th, 2010

At Licensing Show, LIMA presented 16 International Licensing Excellence Awards recognizing the best and most successful licensed properties and products in seven categories: Art, Character/Toy, Corporate, Film/Television/Celebrity/Entertainment, Sports and Sports-Themed Entertainment, Promotion, and Retailer. Nominations were solicited from across the licensing industry and winners chosen by a vote of the LIMA membership.

All awards are based on calendar year 2009. The winners, by category, are:

ART

Best Art Program: Paul Frank

Best Art Licensee: LF USA’s Kids Headquarters Investments Division (for Paul Frank Apparel)

CHARACTER/TOY BRAND

Best Character/Toy Brand Program: Barbie (Mattel, Inc.)

Best Character/Toy Brand Licensee – Hard Goods: Digital Blue (for LEGO electronics)

Best Character/Toy Brand Licensee – Soft Goods: Mighty Fine (for Peanuts T-shirts)

CORPORATE

Best Corporate Brand Program: Food Network

Best Corporate Brand Licensee – Hard Goods: Creative Designs International, a Division of JAKKS Pacific, Inc. (for Black & Decker Junior role-play products)

Best Corporate Brand Licensee – Soft Goods: adidas Originals (for Vespa footwear and apparel)

FILM, TELEVISION, CELEBRITY OR ENTERTAINMENT

Best Film, Television, Celebrity or Entertainment Program: The Twilight Saga: New Moon

Best Film, Television, Celebrity or Entertainment Licensee – Hard Goods: Cardinal Industries, Inc. (for The Twilight Saga: New Moon The Movie Board Game)

Best Film, Television, Celebrity or Entertainment Licensee – Soft Goods: National Entertainment Collectibles Association (for The Twilight Saga: New Moon apparel and accessories)

SPORTS AND SPORTS-THEMED ENTERTAINMENT

Best Sports and Sports-Themed Entertainment Program: ESPN

Best Sports and Sports-Themed Entertainment Licensee: Electronic Arts (for FIFA videogames)

PROMOTION

Best Licensed Promotion: Scrabble at Subway (Hasbro, Inc.)

RETAILER

Best Retailer: Nordstrom (for The Twilight Saga: New Moon)

OVERALL BEST LICENSED PROGRAM OF THE YEAR

The Twilight Saga: New Moon (Summit Entertainment, LLC)

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Twilight is an Immortal Success at Licensing Show

Wednesday, June 9th, 2010

Summit Entertainment’s modern day vampire love story, The Twilight Saga: New Moon took home five International Licensing Excellence Awards yesterday at the LIMA Opening Night Awards Ceremony at Licensing Show. Licensing agent Striker Entertainment represents Summit and The Twilight Saga franchise.

The film took home an award in each of the five categories it was nominated: Overall Best Licensed Program of the Year; Best Retailer of the Year; Best Film, Television, Celebrity or Entertainment Program of the Year; and two awards in the category of Best Film, Television, Celebrity or Entertainment Program of the Year (Soft Goods for the National Entertainment Collectibles Association’s apparel and accessories, and Hard Goods for Cardinal Industries’ Twilight board game).

In case you’re the last one in the world who hasn’t seen New Moon, here’s the trailer:

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Posted in Around the Industry, Movie Licensing | No Comments »

Tetris Brand to Expand through Merchandise Licensing Ventures

Tuesday, June 8th, 2010

Tetris is my favorite game of all time. I play it in the waiting room of the doctor’s office, on the train, in restaurants waiting for my food to be served (which is probably a bit rude), on my lunch break, and any other time I have more than two idle minutes in my day. Or at least I did, until a water bottle exploded onto my Nintendo DS and I found out video games aren’t great swimmers. Anyone want to contribute to my new DS fund?

Anyway, you can imagine why this news, just in from Licensing Show, is pretty freakin’ awesome, at least to me.

Blue Planet Software, Inc., the company that manages the exclusive licensing rights to the Tetris brand, today announced that the company will be expanding the Tetris brand into merchandise licensing. The company madethe announcement from its debut appearance at Licensing Show with Licensing Works!

Created in 1984 by Russian-born mathematician Alexey Pajitnov, Tetris has become a success model for the gaming industry. Over its 25-year history, the Tetris game has been sold on almost every gaming platform and has been translated into more than 50 languages in over 50 countries. Currently, the Tetris game is available on over 30 platforms—from handheld games to computers to mobile phones to iPads—and Guinness World Records recently named Tetris one of the top 50 console games of all time.

The Tetris brand kicked off its 25th anniversary on June 6, 2009 with a media campaign that reached more than 1 billion impressions from coverage in over 60 countries. Google even changed its home page around the world and in every time zone to honor the gaming legend’s “birthday.” In addition, the game recently surpassed 100 million paid mobile downloads, making it the most popular mobile game of all time. The announcement was made with licensee EA Mobile in January of this year.

By expanding into merchandise licensing, the company hopes to broaden its demographic reach and further solidify brand awareness.

Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. The Tetris Company, through its agent Blue Planet Software, Inc., licenses and manages the Tetris intellectual property and franchise worldwide. Today, Blue Planet Software continues to work with licensees to deliver top quality Tetris products that are relevant, fun, and challenging for its millions of players.

For the latest information about the Tetris brand and Tetris products, check out the website.

Here’s a video of the original Tetris on Nintendo Gameboy. The video is guaranteed to 1) make you feel really old, if you used to play on this version, as I did, and 2) get that awesome Tetris song stuck in your head. Enjoy!

–Jennifer Sinclair

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Posted in New Deals, Trade Shows, Video Games | No Comments »

Big New Deals for Scholastic

Monday, June 7th, 2010

On the eve of Licensing Show, Scholastic Media (SM) has announced new deals for Clifford the Big Red Dog that will bring the property into everything from apparel and framed prints to musical instruments and even chocolate throughout the rest of this year.

Leading with apparel, Scholastic Media has aligned with Trevco Inc. for a line of Clifford the Big Red Dog T-shirts in infant, toddler, youth, and juvenile sizes.  For the home, Starry Story will offer framed and unframed Clifford prints and lithographs. SM then turns its focus on children’s music through its deal with Kidz Toyz, which will release an electronic keyboard with other musical instruments to follow. And finally, Healthy Chocolate, a sugar-free chocolate, will introduce various branded, mostly organic chocolate products.

These agreements augment an active period for the Clifford the Big Red Dog brand, which is currently in the midst of the second year of the Clifford BE BIG campaign.  The Clifford BE BIG campaign is a fully integrated cause marketing program that invites everyone to take action and raise awareness for how Clifford’s BIG ideas (Share, Play Fair, Have Respect, Work Together, Be Responsible, Be Truthful, Be Kind, Believe in Yourself, Be a Good Friend, and Help Others) can make the world a better place.

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Posted in Apparel, Food Licensing, Home Goods, Kids Properties, New Deals | No Comments »

TLB is Heading to Vegas!

Wednesday, April 28th, 2010

Whew!

We just finished sending the April/May issue to the printer. It should be in your hands, faithful fans, in about two weeks, and up online sooner than that! Be sure to check it out for our Tribute to TV, Pet Licensing, and other great stories. Also check out our swanky new layout and design elements courtesy of the brilliant guidance of Toy Book Editor in Chief Jackie Breyer!

We’re now thinking about the Licensing Show issue—we’ll be in Vegas before you know it. Please send all awesome Licensing Show-related news, press releases, and artwork to Bryan Joiner at bjoiner@licensingbook.com or Jennifer Sinclair at jsinclair@licensingbook.com, or both of us, by May 3. We can’t wait to read them!

See you in Vegas, baby!

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First Call: Licensing Show Submissions

Wednesday, March 10th, 2010

Licensing Show is started to crest on the horizon — it will take place from June 8-10 at the Mandalay Bay Convention Center in Vegas. That means a few things: meetings, sunshine, old friends, and… The Licensing Book’s biggest issue of the year.

So we’re going to start calling for submissions now, even if we have a whole ‘nuther issue between now and then. Please send new deal/product announcements with hi-res (300 dpi) images to bjoiner@gmail.com by May 3rd. Embargoed material may be sent; our issue will be released at the show, and no information therein will be released beforehand in print or online.

If you have any questions, feel free to contact us.

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