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Apr 7, 2010 0

LIMA Announces Lineup for Keynote Panel at Licensing Expo

Key executives from Disney, LF USA, Hasbro, Mattel and Toys “R” Us will give their perspective on “The Future of Entertainment Licensing” in a keynote panel that will kick off the Licensing International Expo 2010, June 8 -10 at the Mandalay Bay Convention Center in Las Vegas. The panel will be held 9 – 10 a.m. on Tuesday, June 8 and is free for all show attendees.

The discussion, moderated by Marty Brochstein, LIMA’s Senior Vice President of Industry Relations and Information, will cover current challenges and examine how ongoing changes in the entertainment and retail marketplaces will affect the licensing industry going forward. The panelists will also share their thoughts on what licensees and licensors need to do to adapt in today’s fast-paced business environment.

The following executives will take part in “The Future of Entertainment Licensing” keynote panel:

Rick Darling, President, LF USA
Karen Dodge, Senior VP, Chief Merchandising Officer, Toys “R” Us, Inc.
John Frascotti, Global Chief Marketing Officer, Hasbro, Inc.
Neil Friedman, President, Mattel Brands
Andy Mooney, Chairman, Disney Consumer Products

To register for “The Future of Entertainment Licensing” keynote panel, go online and click on the University tab at the top of the page or call (888) 644-2022.

Apr 1, 2010 0

Vamplets Search for Blood at Licensing Show

Visitors to booth 2185 at the Licensing Expo in Vegas this June should watch their back—or neck. That’s because Vamplets, a new line of plush baby vampires, will be on the prowl for their next meal.

The 14,000 visitors to the show will be more than enough to quench their thirsts. In fact, when Vamplets realized there would be plenty of blood to go around, they decided to dispel stereotypes of vampires as self-serving, and do a good deed. They’re teaming with the Licensing International Expo and hosting a blood drive at the show. The drive, which will be run by and benefit the Las Vegas Blood Bank, comes at a great time, since summer is the slowest time for blood donations in Las Vegas.

At the show, the Vamplets hope they’ll be able to sink their teeth into a juicy licensing deal by catching the attention of influential vendors and dealmakers on the show floor.

For more information on Vamplets including store locations, funky facts, and offbeat animation for each baby vampire, visit the website.

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