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9 Story Media Group Launches New Consumer Products Division

9 story brands9 Story Media Group will launch a new consumer products division, 9 Story Brands. Following 9 Story Media Group’s recent acquisition of Out of the Blue Enterprises, 9 Story Brands brings Out of the Blue’s and 9 Story’s licensing endeavors together under the new division. 9 Story Brands officially launches next week at Licensing Expo in Las Vegas.

The new consumer products group will focus on building global kids brands on and off-screen, allowing audiences multi-dimensional experiences with their favorite characters. 9 Story Brands will be co-managed by 9 Story’s Kristin Lecour and Out of the Blue’s Kyra Halperin, with both reporting to 9 Story’s chief strategy officer, Natalie Osborne. Lecour will lead international efforts and Halperin will direct U.S. based initiatives.

In addition, 9 Story Media Group redesigned its corporate logo, marketing assets, website, and more for a new contemporary look



Legendary Restaurants Brands, Perpetual Licensing to Partner for Retail Products

bennigans-logo2x copyLegendary Restaurants Brands and Perpetual Licensing will partner in the development of a strategic licensing program for Legendary Restaurants’ portfolio of brands. Perpetual will extend the Bennigan’s and Steak and Ale brands, in addition to the Death By Chocolate trademarks, into great-tasting food products at retail.

Licensed products will include appetizers, soups, frozen foods, meal kits, snacks, condiments, desserts and other food products. Since 1976, millions of people across the globe have enjoyed warm, neighborhood Irish hospitality at Bennigan’s, which is renowned for such signature dishes as the World Famous Monte Cristo, The Big Irish burger, Oh, Baby Back Ribs, Finn’s Beer-Battered Fish & Chips and the decadent Death by Chocolate dessert. Bennigan’s will be featured at the 2018 Licensing Expo in Las Vegas, May 22-24.

Firefly Brand Management To Introduce Lucha Libre and Rey Mysterio at Licensing Expo

libre wrestleLuchador and Lucha Underground TV star, Rey Mysterio, will make a guest appearance at this year’s Licensing EXPO 2018, hosted by Firefly Brand Management. Mysterio will be available to sign autographs, pose for photos, and meet with fans and potential licensing partners between 10 a.m. and 1 p.m. on Wednesday, May 23. Firefly Brand Management is the appointed licensing agent for Masked Republic’s Legends of the Lucha Libre brand.

Mysterio is the luchador who turned pro when he was only 14 years old and went on to revolutionize not just lucha libre but all of pro wrestling in the 1990s. His legacy and the Mexican form of the sport were cemented in 2006 when he became the first luchador to become WWE World Champion when he beat Kurt Angle and Randy Orton at WrestleMania XXII.

Jay@Play to Launch Wish Me Zoonicorns at Licensing Expo

ZoonicornAliel.PromiZoonicorn and Jay@Play will introduce the Wish Me’ Zoonicorns at Licensing Expo this May. The plush will be available through direct-to-consumer TV advertising this fall. The four soft Zoonicorns interact with kids as they play with them, and can make a wish when the magical Zoonicorn horn glows.

Three new animated Zoonicorn music videos help young preschoolers learn important life lessons. New music videos include “Yes You Can,” “Let Go,”  and “Never Give Up.”  The music videos introduce kids to the characters and take them on adventures that teach important social-emotional development lessons.


The Brand Liaison Adds Disney and Hasbro Alum Anita Castellar

anitacastellarThe Brand Liaison appointed toy industry veteran and co-chair of the Women in Toys central Florida chapter Anita Castellar, who will manage special projects including ideation, product development, and licensing of intellectual properties tied to character and entertainment brands. Castellar has created leading retail programs and product development strategies for some of the world’s most popular franchises including Disney, Pixar, and Star Wars.

Anita will be joining The Brand Liaison at Licensing Expo in Las Vegas at Booth F-154.

BBC Studios to Showcase Portfolio of Brands at Licensing Expo 2018

Hey Duggee: Series 2: Ep26 The Obstacle Course BadgeBBC Studios, which recently merged with BBC Worldwide to form a singular commercial entity, will showcase a range of brands including Doctor Who, Top Gear, BBC Earth, Hey Duggee, Something Special, and Strictly Come Dancing.

Doctor Who will debut a new season, which will include Jodie Whittaker as the first female doctor in the series. Renewed licensees include Titan for for figurines, apparel, and gifts and novelties in the U.S., Canada, and the UK; Funko for Pop! Vinyl figurines and novelties in the U.S., Canada, Ireland, Australia, and New Zealand; Lady Sandra for home goods, comforters, pillows, and more in the U.S. and Canada; and Rabbit Tanaka for lighting, mirrors, clocks, and wall décor in the U.S. and Canada. New deals for Doctor Who will be announced in coming months. Read the rest of this entry », Surreal Entertainment Partner for New Range added Surreal Entertainment to its growing roster of licensees. Created by Lowtech Studios LLC, is a game app that had more than 160 million downloads and more than 28 billion plays last year.

Surreal Entertainment will manufacture and distribute beverage-ware, novelty items, and home goods. Other licensed partners include Party City, Bonkers Toys, Fifth Sun, Accessory Innovations, Franco Mfg, Just Toys Intl., Trends, Aquaris, and Everything Legwear, and Raw Thrills. Read the rest of this entry »

Epic Rights, Perryscope to Expand Global Retail Brand for Jimi Hendrix

JimiHendrixAuthentic Hendrix, Epic Rights, and Perryscope Productions will launch the new Authentic Hendrix global retail program at the Licensing Expo in Las Vegas from May 22 to 24.

Retailers, manufacturers, and licensees can view the new Authentic Hendrix brand guide with new photographs, logos, lyrics, album, and fashion inspired by Jimi Hendrix. The program will include fashion apparel, headwear, footwear, tops, figures, wall art, accessories, jewelry, home décor, digital products, collectibles, and never-before-licensed products  handed down from Authentic Hendrix and Experience Hendrix.  The new merchandise will be available at retail beginning this summer.

LIMA Announces 2018 LIMA Rising Stars

LIMARisingStarsAward2018The International Licensing Industry Merchandisers’ Association (LIMA) announced the recipients of this year’s Rising Stars Award.  The winners will be recognized at the LIMA’s International Licensing Awards Ceremony on Tuesday, May 23 during Licensing Expo.

“The Rising Stars Awards recognize the next generation of leaders in the licensing business–those who show true tenacity and have impacted their companies and the industry right from the start,” said LIMA executive vice president, Maura Regan.

This year’s Rising Stars Award winners include: Read the rest of this entry »

Licensing Expo 2018 Unveils Licensing Week Programs

LicensingExpo2018Licensing Expo announced its Licensing Week lineup, which will include educational and experiential components designed to complement the offerings on the expo floor and help attendees create new connections and ideas. Licensing Week runs concurrently with Licensing Expo, which takes place May 22 to 24 in Las Vegas. For more information and to register as media, visit Read the rest of this entry »

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