WriteReader added Sesame Street characters to its collaborative literacy platform, which aims to improve kid’s reading and writing skills through storytelling. Kids can incorporate Sesame Street characters as they create their own multimedia books and publish them to WriteReader’s online library. Read the rest of this entry »
Sesame Workshop named Sambro International as its licensee to develop a new range of Sesame Street plush toys, bags, and arts and crafts for the UK, Benelux, Iberia, the Nordic countries, and Central and Eastern Europe (CEE).
CPLG, Sesame Workshop’s licensing representative in the territories, helped broker the deal. Sambro will create a variety of branded products to build a strong presence with major retailers working closely with CPLG’s local network of offices.
Sesame Workshop named Headstart International as its new regional toy licensee for Australia and New Zealand. Headstart will create a range of Sesame Street plush across price points with major retailers.
Haven, Sesame Workshop’s licensing representative in the territories, helped broker the deal, and will continue to implement Sesame Street’s overall brand strategy and licensing programs in the market.