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LIMA Releases Licensing University 2017 Program

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) planned a range of Licensing University sessions for Licensing Week 2017 that will cover the latest issues and trends and the fundamentals of how the licensing business works. Licensing University takes place from May 22 to 25 at Mandalay Bay Convention Center in Las Vegas. It is part of Licensing Week and held concurrently with Licensing Expo, which is owned and organized by UBM and sponsored by LIMA. The Expo opens on May 23. Read the rest of this entry »

Fright Dome at Circus Circus Launches a Five Nights at Freddy’s Attraction

Fright Dome Circus CircusFright Dome at Circus Circus partnered with Scottgames, known for the Five Nights at Freddy’s video game series. Beginning Friday, Sept. 30 Fright Dome will use the video game as a theme across The Adventuredome theme park at Circus Circus. It will feature haunted houses, scare zones, rides, and more.

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2016 LIMA International Licensing Award Winners Announced; Star Wars Wins Big

Winners of the 2016 LIMA International Licensing Awards in 20 categories were announced yesterday at the 2016 Licensing Expo at the Mandalay Bay Convention Center in Las Vegas.

Disney Consumer Products Star Wars won four awards, while Hot Topic won the Retailer of the Year for Doctor Who. AMC and Parque de Atracciones de Madrid (Striker Entertainment) won the Location-based/Experiential Initiative Award for its The Walking Dead walk-through attraction.

A full list of winners includes:

Licensed Program

Art/Design: The Very Hungry Caterpillar/The World of Eric Carle – owned by Eric Carle Studio, represented by Joester Loria Group

Celebrity/Fashion: cupcakes and cashmere – represented by Brand Central, LLC

Character/Toy Brand: Shopkins – owned by Moose Toys, represented by The Licensing Shop, Inc.

Corporate Brand: Girl Scouts of the USA – represented by The Wildflower Group
Digital: Candy Crush Saga – owned by King Digital Entertainment, represented by Striker Entertainment, LLC

Film/TV/Entertainment – Animated: Peppa Pig –Entertainment One

Film/TV/Entertainment – Live-Action: Star Wars: The Force Awakens –Disney Consumer Products & Interactive Media

Food & Beverage/Restaurant: Corona, Constellation Brands – represented by Joester Loria Group
Licensed Promotion: Star Wars: Force Friday/Unboxing Program – Disney Consumer Products & Interactive Media

Location-Based or Experiential Initiative: AMC and Parque de Atracciones de Madrid – AMC’s The Walking Dead, represented by Striker Entertainment

Retailer: Hot Topic – Doctor Who licensing program

Sports: NFLPA

Licensed Product

Apparel/Footwear/Accessories: Peter Alexander for Sesame Street (sleepwear, outwear and accessories)

Appliances/Automotive/Electronics/Hardware/Housewares/Paint: The Sherwin-Williams Company for HGTV HOME paint

Digital: Story Toys for The World of Eric Carle/The Very Hungry Caterpillar (apps)

Food/Beverage: The Republic of Tea for Downton Abbey

Health & Beauty Aids: Lovehoney for Motörhead Official Pleasure Collection

Home Decor: Pottery Barn for Star Wars Millennium Falcon Bed

Publishing/Social Expression/Back-to-School: Moleskine for Batman Limited Edition Collection

Toys/Games/Novelties/Role-Play: Sphero for Star Wars BB-8 app-enabled Droid

It’s a Fan’s World: Driving Distribution with Fan-Commerce

By David Voss, Chief Creative Officer at Loot Crate

For more than three years, at Loot Crate, Chris Davis and Matthew Arevalo have created a dedicated and loyal following for our subscription box products, amassing over 600K monthly recurring subscribers across 35 countries! We entered this market wanting to bring a combination of mystery and exclusivity to the geek and gamer fan-based community by focusing entirely on their interests.

Loot Crate is engineered as a recurring revenue model that allows us to introduce a variety of on-trend products every month, targeting pop culture fans with passionate interests in movies, TV, gaming, comic books, anime, as well as expanding to more fan-based verticals such as sports and entertainment. We work with leading franchise owners, such as Sony and the Halo team, and are able to build on their world class brands to offer exclusive products not found on shelves. These partnerships further Loot Crate’s commitment to expanding beyond geek and gaming to include all genres, genders and generations in the world of fandom.

Today, at Licensing Expo, we are expanding the Loot Crate family of fandom. We are thrilled to announce a new licensing partnership with WWE, introducing bi-monthly crates featuring items that will appeal to WWE wrestling fans worldwide. Each crate will include exclusive WWE items and collectibles that will bring WWE fans closer to the Superstars they love. More details to be announced this summer, so stay tuned!

We’re also announcing today a new licensing partnership with Sanrio, another multi-generational global brand leader with a loyal fan community. Sanrio has nurtured its fan community for more than 40 years, and now fans will have access to a special crate celebrating Hello Kitty®, Chococat, Keroppi and more Sanrio characters, delivered directly to their doorsteps.

We infuse the Loot Crate team’s passion for its products with the feedback we receive through our brand’s social community. The end result is the best curated crates, which we deliver each month to our voracious fan base.

As we kickoff Licensing Expo 2016, we wanted to share some tips to embrace the world of fandom and ultimately, drive distribution through fan-commerce.

Say What Again – Listen to all feedback. Every day our fan-based community shares their feedback from our products. Our in-house community management team then identifies their interests or lack thereof, so that our products can appeal to our community and add value to our services.

Let’s Geek Out – Share the same passions as your community – we often say, “we all geek out over something.” At Loot Crate, we self-identify with our customers because we hold the same passions and interests as them, and as fellow geeks and fangirls, we are more connected with our community via digital and real world platforms.

Monthly Mystery Tour – Add value by creating exclusive and surprising new experiences to engage with consumers. We like to keep our fans on the edge of their seats each month by delivering crates with a fresh and original flavor.

Curation is Key – brands fall in the trap of simply offering products without a narrative to tie them together. Create a message for your subscribers by culling products that share a theme or idea, and you’ll have returning customers who appreciate the thoughtfulness of your brand.

For Loot Crate, the past three years have been both rewarding and eye-opening. Everyone cares deeply about something, whether it’s their favorite TV show, sport, music or pastime. We’ve been fortunate to have built a growing business that caters to and understands the inner geek in all of us. Every day we learn just a bit more about what makes a fan so loyal.

LIMA Unveils Licensing University Slate for Licensing Expo 2016

LIMA

The Licensing Industry Merchandisers’ Association (LIMA) assembled a roster of Licensing University sessions for this year’s Licensing Expo.  The conference program, organized by UBM Americas, will feature 20 seminars exploring a range of topics for licensing professionals at every stage of their career.

LIMA will also continue its roundtable series of 20 short, interactive discussions on business-related topics.  Licensing University will take place from June 20 to June 23 at the Mandalay Bay Convention Center in Las Vegas.

The conference offers a strategic look at major industry segments, including corporate branding, legal, art, international, and digital licensing, as well as a full day of basics for industry newcomers.  It also includes roundtable discussions on topics such as 3-D printing, food and beverage licensing, accounting issues, how to negotiate a licensing deal, and how to access a brand’s readiness for licensing.

Interested attendees can visit licensingexpo.com to purchase an all-access pass and to see the full schedule of Licensing University sessions.

Star Trek 50th Anniversary Convention to be Held Next August in Las Vegas

StarTrekLasVegasThe Official Star Trek 50th Anniversary Convention, to be staged by Creation Entertainment and CBS Consumer Products, will take place next summer on August 3 to 7, 2016, at The Rio Suites Hotel in Las Vegas. The non-stop, five-day convention will host more than 100 Star Trek celebrities from TV and film, as well as thousands of avid fans.

The multi-day event will explore everything from Star Trek’s set designs to its foreshadowing of many of today’s technological advancements. It will feature numerous costumes, prop displays, and convention-only freebies.

More information will soon be available online by visiting the show’s official page.

It’Sugar to Debut Chupa Chups Shop-in-Shops in the U.S.

ChupaChupsIt’Sugar is bringing the international lollipop brand, Chupa Chups, to the U.S. with the launch of Chupa Chups shop-in-shops in more than 75 It’Sugar stores across the nation.

Chupa Chups shop-in-shops will be featured in all It’Sugar locations across the country, making the lollipop brand readily available in the U.S. In addition to carrying the signature lollipops, It’Sugar and Chupa Chups will premiere a line of apparel, squishy pillows, and other candy-colored accessories.

Chupa Chups lollipops, apparel, and accessories are already hitting the stores after their launch in Las Vegas last week.

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