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Apr 20, 2010 0

Iron Man 2 fragrance on the way

Marvel Entertainment, LLC has partnered with Diesel, fragrance licensee of the Luxury Products Division of L’Oréal, to launch an exclusive co-branded men’s fragrance tied to the upcoming release of Iron Man 2. The new Diesel fragrance, Only The Brave— Iron Man Limited Edition, will be available worldwide at high-end retail, including perfumeries, department stores and Diesel stores, beginning mid-April 2010, in advance of the worldwide premiere of the Iron Man 2 feature film. Diesel Only The Brave—Iron Man Limited Edition is bottled in the iconic Only The Brave flacon, garbed in flashy red for the occasion. Marvel and Diesel will support the launch of the fragrance with several digital initiatives, including a dedicated website, downloadable video game, online contests and more.  Iron Man 2 hits theaters on May 7.

Feb 8, 2010 0

Marvel Signs with Maisto for Die Cast Vehicles

Marvel Entertainment continues to expand its presence in the toy category through a new deal with Maisto International for die cast toy vehicles featuring Marvel’s Super Heroes.
As part of this worldwide, multi-year agreement, Maisto has been awarded the rights to produce and market a range of die-cast vehicles and playsets based on several Marvel characters and brands including Super Hero Squad, classic Marvel properties, and Marvel Studios’ upcoming feature films, Iron Man 2, Thor, The First Avenger: Captain America, and The Avengers.
Product categories planned are die cast vehicles including cars, off-road trucks, motorcycles, planes, and trains, as well as die cast vehicle playsets. The Marvel collection is scheduled to launch late in the second quarter of 2010 and will be available at mass market, collector, specialty, and toy stores.

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