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Apr 20, 2010 0

New Deal “On the Table” for Interactive Licensing Management

Specialist UK licensing agency Interactive Licensing Management, Ltd. (ILM) has secured a deal to exclusively represent the worldwide interactive entertainment rights for the International Table Tennis Federation (ITTF). The rights also incorporate all of the ITTF’s international events and competitions, including the World Cup, Pro Tour, and the Table Tennis World Championships, which have been running since 1926. This new global sports license also grants the publisher or developer the rights to all players, venues, and images from ITTF events.

The deal being brokered by ILM incorporates the rights for all current interactive platforms (including home console and PC formats), plus the potential to develop a massively multiplayer online game (MMOG). The application of the license is not limited to the traditional retail boxed product model, as it also encompasses all future interactive platforms, including mobile device gaming and the burgeoning digital distribution markets.

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