Leading up to the Guardians Of The Galaxy, Vol. 2 premiere on May 5, Marvel announced the global #GrootDancebomb challenge. Working with the Disney Conservation Fund to support forest restoration through The Nature Conservancy, the challenge blends surprise and dance during Earth Month.
Marvel gave YouTube personality Dominic “D-trix” Sandoval an early look at Groot and his new dancing toy line, and challenged him to create a Groot-inspired dance move, marking the first #GrootDancebomb. D-trix choreographed the “Groot move” and brought it to the streets of Los Angeles. Watch the results here. Read the rest of this entry »
Remarkable Brands was named worldwide licensing agent for Doug the Pug. Doug the Pug’s rise to fame began in 2012 after he was adopted from an Ohio-based breeder. His owner, Leslie Mosier began dressing Doug in wigs and costumes to bring out his laid-back personality. Doug’s celebrity status quickly grew. For more information, contact Stacey Reiner at 646-717-2606 or email@example.com.
Bazooka Candy Brands has partnered with musical group R5 for a year-long partnership for Ring Pop and Ring Pop Gummies. The partnership kicks off this month and will culminate in the creation of a music video with the help of fans for a new song titled, “Rock that Rock.” Through April 30th, fans can share photos and videos on Instagram, Twitter, and Facebook using the hashtag #RockThatRock to show how they eat their Ring Pops.
Icing has teamed up with Hasbro to design a capsule collection of jewelry and accessories inspired by Hasbro’s Monopoly game. The collection will be trendy, fashionable, and affordable, and targeted at customers in their 20s. The line is designed in metallic gold and bedazzled jewels, featuring chain link, beading, and glitter details on pieces including a charm bracelet, stud earrings, iPhone cases, wallets, makeup compacts, T-shirts, and rings. Pieces from are available on icing.com.
To celebrate the launch of the collection and encourage shoppers to showcase their gaming spirit, Icing has also launched an Instagram “Glam Game” promotional sweepstakes with a grand prize of a seven-day cruise for two on Carnival Cruise Lines. The sweepstakes encourages fans to express their unique sense of style by snapping and uploading a photo of themselves. Official Rules for the “Glam Game” sweepstakes can be found on Facebook.com. No purchase is necessary to enter or win.
Icing’s exclusive collection is available in-store.