The Licensing Blog

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IMG, Bear Grylls Partner to Create Survival Sport Challenge Series

BearGryllsIMG partnered with survival expert Chief Scout and international TV host Bear Grylls to create the Bear Grylls Survival Challenge (BGSC), the first event series to focus on survival.

The inaugural event will take place next April in the Greater Los Angeles Area with additional stops in the U.S. and Europe. Participants will compete on a four-mile, off-road journey that will take them through 18 survival scenario challenges. The course will run across five distinct environments: apocalyptic highway, cave complex, deserted village, mountain ascent/descent, and snake infested swamp. Read the rest of this entry »

NFL Appoints IMG as Global Licensing Representative in Europe

August 12 nfl-logoThe National Football League (NFL) appointed IMG as its exclusive licensing representative across select international markets in Europe and Asia. The new multi-year deal will see the NFL further expand its brand presence internationally through new licensed consumer product initiatives for its international fans.

In recent years, the brand has held regular season games outside the U.S. The annual Super Bowl is now watched in more than 180 countries in nearly 25 languages. Read the rest of this entry »

Ascot Racecourse Signs New Licensees in Time for Royal Ascot Event

smile@richardjarmy.co.uk - Richard Jarmy PhotographyAscot Racecourse announced five new licensing deals ahead of its flagship racing festival Royal Ascot. Brokered by IMG, a cross-category licensee portfolio was assembled for the 305-year-old racecourse that include, Links of London, Christy, Christys’ Hats, Milly Green, and Oliver Brown.

The brands’ new collections will be released in mid-May in licensees’ standalone, concession, and web stores, as well as in high-end high street retailers. They will also be available for the first time in Ascot’s new on-site retail stores, which will be managed by IMG. Read the rest of this entry »

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