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Hilco Streambank Seeks Offers to Acquire giggle Brand and Domain

giggle_logoHilco Streambank seeks offers to acquire the giggle brand and intellectual property assets, including trademarks, giggle.com domain name, and customer database. Giggle is a source for design-conscious parents that features a line of licensed products and its private label line of baby products, giggle Better Basics.

Assets currently for sale include the giggle trademark registered in the U.S., Canada, China, and South Korea; the private label brand for giggle Better Basics; its online domain, giggle.com; customer date with files and email addresses; and social media accounts including, Facebook, Twitter, Instagram, Pinterest, and the giggle blog.

Hilco Streambank to Sell dELiA*s Brands and Related IP

Delia'sHilco Streambank has been retained to sell the dELiA*s brands and related intellectual property assets.

Launched in 1993, dELiA*s has been a go-to brand for girls’ and juniors’ fashion. The recent launch of the dELiA*s Girl lifestyle brand, specifically catering to girls ages 7 to 10, has expanded the brand’s reach and opportunity for customer engagement.

The brand is licensable across a broad range of categories. Initial licensing efforts for dELiA*s Girl only in limited sizes and categories have generated $675,000 in guaranteed royalties with minimal marketing. dELiA*s Girl-branded products are distributed in multiple channels including department stores, off-price retailers, and various web outlets

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