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Hallmark, Catalina Estrada Partner for Stationery Collection

Hallmark_CatalinaEstradaColombian designer Catalina Estrada partnered with Hallmark Cards Inc. to release a line of Catalina Estrada branded stationery, gift products, and accessories.

A collection of Estrada’s products, such as umbrellas, totes, scarves, bracelets, cards, and paper weights, debuted on Mother’s Day. Products can be purchased on and at Hallmark Gold Crown stores throughout the U.S. and select international stores. Read the rest of this entry »

DreamWorks Animation Signs Multiple Licensees for Trolls

DreamWorks Animation has signed with multiple licensees across all categories. Hasbro has been signed for action figures, plush, and games; Random House Children’s Books will offer storybooks and coloring cooks; Hallmark will produce greeting cards and gift bags; Franco Manufacturing Co., Inc will launch bedding and bath products; Trends International LLC has been signed as a publishing partner and will makes posters, calendars, and stickers. Other licensees signed include H.I.S. International, Editorial Planeta, Ravensburger, Clementoni, and Procos.

DreamWorks Animation’s Trolls will debut globally this October. The film tells the story of Princess Poppy (Anna Kendrick) who must enlist the help of Branch (Justin Timberlake) to rescue her friends.

DCP Unveils Merchandising Program for Marvel’s Captain America: Civil War

MarvelCaptainAmericaCivilWarDisney Consumer Products has unveiled the merchandising program for Marvel’s Captain America: Civil War, which will hit theaters next May. Licensees across categories, including apparel, accessories, footwear, toys, sporting goods, consumer electronics, seasonal products, costumes, party goods, stationery, food, home furnishings, and collectibles, will create products to coincide with the film’s release.

Hasbro, Lego, Funko, Hot Wheels, Mad Engine, C-Life, Jay Franco, Global Brand Group, Kelogg’s, Hallmark, and American Greetings have already signed on. The merchandise programs will continue to showcase the Avengers’ team dynamic, include top-tier retail support, and will target all demographics from kids to adults.

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Cheryl Stoebenau Named to Licensing Hall of Fame

LIMA has named Cheryl Stoebenau, president of CAS Marketing, to the Licensing Hall of Fame. This year’s induction ceremony will take place on June 9 at the LIMA Licensing Awards Ceremony during Licensing Expo in Las Vegas.

Stoebenau began her licensing career in 1972 with Hallmark, and then moved to Calico as Executive Director of Licensing working on the Cabbage Patch Kids before forming her own agency in 1986. She also works with LIMA’s Charity Committee, and has been a driving force in raising $5 million for the Children’s Brain Tumor Foundation.

Hallmark, Mattel Sign Licensing Agreement

Jan7.MattelHallmarkHallmark and Mattel have signed a licensing agreement to bring the Barbie brand license back to Hallmark this year. In the contract, Hallmark has the rights to create Barbie holiday ornaments and plush products in the U.S. and Canada. The products will have a broad distribution through multiple retail channels, with exlusive items in the nationwide network of Hallmark Gold Crown stores.

The first new Barbie products will appear in stores for Keepsake Ornament Premiere in July. Although products are still in development, some planned products include eight Barbie keepsake ornaments, the Barbie doll as an itty bittys pint sized plush, and other Hallmark-branded ornaments available during the holiday season.

In addition, the new licensing agreement includes rights for Hallmark to create products with the Mattel properties Monster High, Ever After High, and Hot Wheels.

Marvel Reveals Merchandising Program

Merchandising licensee partners for Marvel’s Avengers: Age of Ultron include Hasbro, LEGO, Hot Wheels, Under Armour, Mad Engine, and Hallmark. The movie is set to hit theaters next summer, with merchandise being released throughout the year.

Hallmark Debuts Line of So So Happy Cards

Hallmark introduces a line of So So Happy cards, party supplies, and gifts. So So Happy is a lifestyle brand from Entertainment One featuring more than 80 whimsical creatures that help pre-teens and teens embrace individuality, build self-confidence, and spread kindness.

The Hallmark So So Happy line includes more than 20 cards for the beginning of the school year, birthdays, and more. Hallmark So So Happy cards and products are available at Hallmark Gold Crown stores and participating Hallmark retailers nationwide, including Walmart, Walgreens, and CVS.

Hallmark Enters Licensing Agreement with A&E’s Duck Dynasty

 A&E Networks Consumer Products and Hallmark Cards Inc. announced a multi-year agreement regarding A&E’s show Duck Dynasty.

The agreement gives Hallmark rights to images, quotes, and sound clips from A&E’s non-fiction series, Duck Dynasty. The series follows the Robertson family, owners and operators of Duck Commander, a duck-hunting supply company in the Louisiana bayou.

Duck Dynasty licensed materials will be featured on Hallmark greeting cards, gift books, stationery, ornaments, gift wrap, and more in the U.S. and Canada. Hallmark subsidiary DaySpring also has rights to use the licensed materials on its products, which are distributed in the Christian retail channel.

Duck Dynasty characters first appeared on Father’s Day greetings available exclusively in select Walmart stores. In July, Hallmark will introduce Duck Dynasty humor cards for everyday occasions, including birthdays, in select Walmart stores. By mid-September, a full display of Duck Dynasty cards, gifts, books, gift wrap, and plastic cups will be available in Walmart stores through the holiday season.

This August, DaySpring will also introduce school supplies featuring Duck Dynasty in select Walmart stores. The line will include spiral notebooks, three-ring binders, composition books, and folders. DaySpring also plans to release a Duck Dynasty wall calendar later in the year.
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