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Evriholder, José Eber to Debut Hairbrush Line at Cosmoprof

AllAmericanLicensingEvriholder Products partnered with José Eber for a line of hairbrushes and accessories for men and women. The new line will debut at the Cosmoprof North America Show that will take place July 9 to 11.  The deal was brokered by Jose Eber’s exclusive licensing agency, All American Licensing.

José Eber and Evri Beauty will offer a line of hairbrushes for everyday use. The bristles feature a red hue and the handles are made of wood, and the matte finish on each brush adds a soft feel. Read the rest of this entry »

My Little Pony Pop-Up Spa Heads to New York

MyLittlePonyFrom Feb. 9 to Feb. 17, Milk & Cookies Kids Spa and Salon in New York City will offer a My Little Pony Pamper-Me Pop-up Spa that lets kids play with new My Little Pony fashion-themed products and enjoy My Little Pony-inspired spa treatments.

Guests can choose from different services, including: My Little Pony, a mother-daughter spa treatment that includes, a manicure, a pedicure, and a “Frosting Facial;” Rarity, a manicure package that includes a cotton candy-scented scrub with sprinkles and strawberry creme soufflé; Pinkie Pie makeup package; Twilight Sparkle glitter tattoos; Rainbow Dash, a pony-inspired hairstyle with non-toxic highlights and glitter sparkles; Fluttershy, a curled Side ponytail hairstyle; and Applejack, clip-in hair extensions tied in a braid.

All guests receive a complimentary cookie with milk. Additionally, every kid who books a service will receive his or her own My Little Pony figure to take home. The My Little Pony spa experience will take place from Feb. 9 to Feb. 17. To book an appointment, call 646-850-4032.

MGA Entertainment Signs Lotta Luv Beauty and Horizon Group USA


MGA Entertainment has signed a new licensing partnership with Lotta Luv Beauty to expand the Bratz brand into health and beauty categories in the U.S. and Canada. Playing on the fun and fresh nature of the Bratz franchise, the collection will include bath products, cosmetics, and hair and nail products.

MGA Entertainment has also inked a new deal with Horizon Group USA to design and manufacture a series of Bratz signature DIY kits, stationery, and art and craft items. Both product lines are set to launch next year.

Miss Universe Hair Styling Products, Tools to Launch at Ulta Stores

Women can look as glamorous as Miss Universe with a new line of Miss Universe hairstyling products and tools by Chi that will hit Ulta stores across the country on April 22.

The line is part of a licensing partnership that Parham Santana manages for its client, The Miss Universe Organization, with Farouk Systems Inc., the parent company of Chi. This new partnership allows the Miss Universe brand to extend further into the beauty category. Parham Santana has actively collaborated on products that reflect the true essence of Miss Universe—confidently beautiful.

The line’s pliable styling products allow women to re-work their hair to create several styles in one day, moving from an up-do to loose waves (and back again) with ease. Each product is designed to increase hair volume while reducing styling time.

The Miss Universe Style Illuminate by Chi line encompasses both styling products and tools. Products include Work Your Style Flexible Hair Spray, Rock Your Crown Firm Hair Spray, Restage Dry Shampoo, Spotlight Shine Spray, Set the Stage Blow Dry Spray, and Moringa & Macadamia Oil. Styling tools include a curling iron, a hair dryer, a flat iron, and a volume iron.

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