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Marvel Announces #GrootDancebomb Challenge to Support The Nature Conservancy with the Disney Conservation Fund

Screen Shot 2017-04-18 at 11.15.48 AMLeading up to the Guardians Of The Galaxy, Vol. 2 premiere on May 5, Marvel announced the global #GrootDancebomb challenge. Working with the Disney Conservation Fund to support forest restoration through The Nature Conservancy, the challenge blends surprise and dance during Earth Month.

Marvel gave YouTube personality Dominic “D-trix” Sandoval an early look at Groot and his new dancing toy line, and challenged him to create a Groot-inspired dance move, marking the first #GrootDancebomb. D-trix choreographed the “Groot move” and brought it to the streets of Los Angeles. Watch the results here. Read the rest of this entry »

Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More

On Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.

For Marvel’s Avengers: Age of Ultron, Marvel is working closely with licensees—such as HasbroLegoHot WheelsFunko, and more—to develop products that expand the storytelling of the franchise. Through this year and beyond, Marvel’s campaigns will focus on new animation onDisney XD, as well as a new microsite, where kids can regularly interact with the characters and experience new content. Read the rest of this entry »

Rubie’s Unveils New Licenses for Dress Up Line


Imagine by Rubie’s, a toy division of Rubie’s Costume Company Inc., announces new licensed products and accessories in its 2015 collection. Available for children in separates and box sets, every unique ensemble provides kids the opportunity to dress-up as their favorite character year round.

Imagine’s new licenses inspired by 2015’s most anticipated movies include Avengers: Age of Ultron, Star Wars: The Force Awakens, and Minions. In addition to these newly acquired licenses, the following properties are also included in the current repertoire of Imagine products: Guardians of the Galaxy, Captain America, Superman, Spider-Man, Batman, Wizard of Oz, WWE, Teenage Mutant Ninja Turtles, My Super Best Friends, and many more. Non-licensed products are also available. The philosophy behind the entire collection is to encourage kids to dream, believe, and achieve through the art of imagination.


Disney Expands Marvel’s Guardians of the Galaxy Merchandise Ahead of the Holiday Season

Dec8.GuardiansFollowing the box office success of Marvel’s Guardians of the Galaxy, Disney Consumer Products has launched new toys for the holiday season. The product release coincided with the DVD and Blu-Ray launch of the film on December 9.

The new toy and collectible lineup includes KIDdesigns‘ Dancing Groot toy. Other key products include Funko‘s POP! Marvel: Dancing Groot Bobble-head, Funko’s Fabrikations Guardians of the Galaxy–Rocket Raccoon collectible, Hot Wheels‘ Star-Lord and Rocket Raccoon Character Cars, Just Play’s Rocket Raccoon Plush, and Dragon Models’ Marvel’s Guardians of the Galaxy Star-Lord Model Kit.

Snap Creative Introduces Products for Upcoming Movie Releases

Guardians Theatre PackWith the release of Marvel’s Guardians of the Galaxy, Snap Creative brings consumers collectible cups and cup toppers that are inspired by the movie. The cups will feature detailed figures of Rocket and Quill, and it will be available in theater chains worldwide.

Collectible popcorn packs will be sold in theaters for the Teenage Mutant Ninja Turtles, set to release on August 8. The collectible pack from Snap Creative will include branded popcorn boxes and cup toppers for each one of the Turtles.

On September 16, Spartacus: The Complete Series will be released on Blu-ray. Snap Creative will introduce a Spartacus collector’s figurine in each package.

Marvel Launches Assortment of Products Inspired by Marvel’s Guardians of the Galaxy


Marvel Entertainment and Disney Consumer Products unveiled an action-packed product collection to celebrate Marvel’s Guardians of the Galaxy. Hasbro, Lego, Disguise, and more have teamed up for an assortment of action figures, plush, playsets, role-play, costumes, and 80s nostalgia lifestyle products that leverage the unique storytelling in the new Marvel franchise. These products are available now at national retailers, specialty stores, the Marvel website, and The Disney Store.

Marvel Launches Collection Inspired by Guardians of the Galaxy

Marvel Entertainment, in conjunction with Disney Consumer Products, has unveiled a product collection to celebrate the new film, Marvel’s Guardians of the Galaxy. Licensees for the products include Hasbro, Lego, Disguise, Hot Wheels, Her Universe, Café Press, Mad Engine, Just Play, KidDesigns, Rubie’s, C-Life, Jay Franco, and the Disney Store. Products in the line include action figures, plush, play sets, role play, costumes, and ’80s nostalgia-inspired lifestyle products.

Marvel’s Guardians of the Galaxy products are available now at national retailers, specialty stores,, Disney store locations nationwide, and The movie opens in theaters on August 1.

Marvel Brings Heroic Focus To Hydration With New Drinkware Collections


Marvel Entertainment LLC has unveiled several new collaborations in the drinkware category. New products will include Marvel characters from The Avengers and Spider-Man franchises, including designs inspired by the theatrical releases of Marvel’s Captain America: The Winter Soldier and Marvel’s newest team, Marvel’s Guardians of the Galaxy.

Thermos brings a range of Marvel characters to insulated containers to be sold in mass market retailers and at starting this summer. The products feature characters from The Avengers, Spider-Man, and Guardians of the Galaxy. The line also includes lunch kits and food jars. Zak Designs will also feature a range of characters from the Marvel Universe on drinkware. Spider-Man and The Avengers characters are available now, while new drinkware designs for Marvel’s Captain America: The Winter Soldier and Marvel’s Guardians of the Galaxy will launch timed to each theatrical release. The Zak Designs products will also include dinnerware and food storage.

Available now, ICUP has launched a line of drinking glasses featuring Marvel favorites including Spider-Man, Captain America, and The Incredible Hulk. The glasses are sold at Spencer’s Gifts, HMV, Transworld, and more, with additional designs rolling out through the end of summer. Silver Buffalo and Vandor are the newest licensees added to the intergalactic Marvel’s Guardians of the Galaxy lineup. A line of drinkware will hit shelves this July, in time for the theatrical release of the film in August.

Marvel Showcases Guardians of the Galaxy

Marvel Entertainment LLC has unveiled Marvel’s Guardians of The Galaxy. The film features an unlikely cast of characters, including Peter Quill, Gamora, Drax, Groot, and Rocket Raccoon, who must join forces to defeat a cosmic force of epic proportions. Marvel’s Guardians of the Galaxy arrives in theaters on August 1 of next year.

Hasbro, Disguise, and Sideshow Collectibles are leading the licensing program, and are preparing their product and marketing support. Marvel is expected to unveil several additional partners across all major product categories in the coming months.

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