Feb 2, 2010 0
GREENZYS Launches at FAO Schwarz
GREENZYS, an eco-friendly, literary-based children’s brand that encompasses books, plush, animated content, and an interactive website, will be introduced to consumers on April 5, exclusively at FAO Schwarz New York and online through FAO.com. The brand will be expanding to domestic and international retailers after the exclusive launch.
The GREENZYS’ characters, manufactured as plush by Kids Preferred, promote green living and teach eco-friendly practices to youngsters. There’s Peat the Penguin, an ardent supporter of recycling, reusing, and reducing waste; Yew Yew the Panda, who grows bamboo to prevent erosion and create oxygen; Willow the Elephant, who collects rainwater for her plants and uses her trunk as a water hose; and Violet the Giraffe, the ecological genius who teaches the GREENZYS how to reduce their carbon paw print in an effort to protect the environment. The GREENZYS will have an original theme song to be released next month, and a preschool TV series is in development.
In keeping with the brand’s commitment to environmental conservation, a portion of every GREENZYS purchase will benefit the non-profit Environmental Media Association.
In a special Earth Day promotion, each GREENZYS toy purchased between April 5 and December 31 will support the Arbor Day Foundation by the planting of a tree in our nation’s forests.
To catch a first look at the GREENZYS, go to www.greenzys.com.
