We’ve been accused of having spring fever around here… and that’s true, if spring fever consists of commercial-length daydreams of buzzing around Manhattan in drop-top Beamers. Guilty as charged; until you’ve ridden around the city in a convertible, you cannot imagine the rush of watching the buildings fly by overhead, all street-level eyes on you as your eyes tend to the heavens. (If you’re driving, of course, eyes forward.)
So it’s a tad ironic that the most recent announcement to snap us out of one of our mini-stupors was that the BMW Group had teamed with Global Icons (in the U.S.) and Performance Brands (Europe) for representation. And if we had a spring fever, it just went up.
Food licensing just got a little more organic.
Global Icons announced today that it has add Horizon, the organic dairy company, to its list of clients. Global Icons looks to push Horizon-branded products in the frozen, refrigerated, snack, and supplement aisles.
From the announcement: “Centering on high-quality, tasteful and responsibly produced dairy food products, Horizon pioneered the organic industry as the first company to supply organic milk nationally. With a fundamental principle of producing all products with integrity, compassionate animal care and environmentally sustainable practices, Horizon works with nearly 500 organic family farms across the United States and continues to help additional farms transition to organic practices. Its accomplishments in new dietary improvements, including the addition of DHA Omega-3 fatty acid in its products, endorse a healthy and balanced lifestyle for parents to provide to their children”
