The Licensing Blog

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Genius Brands Expands Licensing Program for New Preschool Series Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc. continues to build the licensing program for its animated preschool series Rainbow Rangers with the appointment of new licensees, including Global Design Concepts Inc. for bags and luggage, Handcraft for underwear, and Taste Beauty for bath and beauty products.

Currently in development on season one and two Rainbow Rangers is slated to premiere next with a retail program spearheaded by master toy partner Fisher-Price Toys. Previously announced licensing partners include H.E.R. Accessories for accessories), Bentex for apparel) and Franco Manufacturing for bedding and home décor.

Rainbow Rangers is a behind-the-curtain peek at the lives of Earth’s First Responders whose mission is to help protect the earth’s environment and its animal inhabitants. The series blends fantasy and action-adventure with relatable stories about friendship and saving the environment.

 

Genius Brands Promotes Two Executives to SVP

GeniusBrands_SVPGenius Brands International Inc. promoted two of its top executives. Kid Genius Cartoon Channel president Deb Pierson was named as SVP, global content distribution and marketing, and Lloyd Mintz was promoted to SVP of worldwide consumer products. The announcement was made today by Genius Brands’ chairman and CEO Andy Heyward, to whom both report directly.

In her new role, Pierson will be charged with oversight of Genius Brand’s global content distribution business for its catalog of animation properties, including SpacePOP, Llama Llama, Rainbow Rangers, Baby Genius, Warren Buffett’s Secret Millionaires Club, and Thomas Edison’s Secret Lab. Read the rest of this entry »

Pop Warner Little Scholars, Genius Brands International Enter Exclusive Music Partnership

SpacePOPPop Warner Little Scholars Inc. named Genius Brands International Inc.’s series SpacePOP as the official music provider for Pop Warner Little Scholars Cheer and Dance program, engaging participants and audience of 325,000 Pop Warner student-athletes across the U.S.

SpacePOP music will be utilized in Pop Warner’s dance and cheerleading workshops, camps, games, and at competitions across the country through the end of the year, culminating in the national championships to be broadcast across ESPN networks.

SpacePOP: Not Your Average Princesses Hits the Big Screen for One-Day Event

SpacePOPPresented by Fathom Events and Genius Brands International, SpacePOP: Not Your Average Princesses will be shown in movie theaters nationwide for one day only on September 16 at 10:30 a.m. local time. This is the first time the series will be shown in an extended format. Audiences will also get an exclusive sneak peek at season two, a chance to new music videos, and other surprises.

Tickets for SpacePOP: Not Your Average Princesses can be purchased at fathomevents.com or at participating theater box offices. The event will take place in nearly 400 select movie theaters through Fathom’s Digital Broadcast Network (DBN). For a complete list of theater locations visit fathomevents.com. Read the rest of this entry »

Genius Brands International Appoints New Licensees for Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc. continues to add key partners for its upcoming animated preschool series Rainbow Rangers with the appointment of new licensees including, The Bentex Group for apparel, Jay Franco for bedding and home décor, and H.E.R. Accessories for accessories.

The new licensees join the brand’s global master toy partner Fisher-Price Toys. The announcement also follows recent news that Nick Jr. licensed exclusive broadcast rights for the series in the U.S. and Caribbean Basin. Read the rest of this entry »

Genius Brands, Fathom Events Partner for Nationwide SpacePOP Cinema Experience

SpacePOPGenius Brands International Inc. (Genius Brands) partnered with Fathom Events for an exclusive one-night showing of SpacePOP: Not Your Average Princesses in movie theaters in the U.S.

 On Sept. 16 attendees will see the first feature length compilation of season one; a season two sneak peek of SpacePOP ahead of its YouTube debut; the premiere of new music videos; and a surprise featuring some of SpacePOP’s biggest fans. Read the rest of this entry »

Genius Brands Appoints Broadcast Partner for Rainbow Rangers Preschool Series

Rainbow Rangers newGenius Brands International Inc. licensed exclusive broadcast rights for season one of Rainbow Rangers to Nickelodeon in the U.S. and Caribbean. Currently in development, the mission-based action adventure series is expected to air on Nickelodeon’s preschool channel, Nick Jr. The deal follows the recent announcement of Fisher-Price Toys as global master toy partner for the brand. Read the rest of this entry »

Genius Brands in Developments for SpacePOP Season Two, Expands Global Distribution

SpacePOPGenius Brands International Inc. plans to expand SpacePOP this year with new content license agreements for in China and in the UK.  Additionally, Genius Brands has greenlit the development of season two of SpacePOP for global distribution, which is expected ot air this fall. Read the rest of this entry »

Mattel Signed as Worldwide Master Toy Partner for GBI’s Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc.  (GBI) signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the new original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. Read the rest of this entry »

Kids Genius Cartoon Channel Goes Live on OTT Platforms

KidGeniusCartoonChannelGenius Brands International Inc. (Genius Brands) extends the reach of its Kid Genius Cartoon Channel as the channel “goes live” on OTT (over-the-top) platforms, including Roku, Apple TV, and Amazon’s Fire, boosting the channel’s reach to an estimated 50 million U.S. households. Additionally, the company is launching new apps for its signature Baby Genius and SpacePOP brands on these platforms. Read the rest of this entry »

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