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Pocket.watch Names Former Genius Brands President as Chief Revenue Officer

StoneNewmanPocket.watch appointed Stone Newman as chief revenue officer. Stone will oversee all of pocket.watch’s revenue generating activities, and he will launch efforts involving licensing and merchandising, sponsorships and brand integrations, and the global sales of premium content.

Stone will focus on sponsorship and brand integration sales of pocket.watch’s YouTube channels and their marquee YouTube creator partnerships. Newman will drive pocket.watch’s initiatives into licensing and merchandising and will be responsible for bringing pocket.watch’s series to TV and streaming distributors in global markets. Read the rest of this entry »

Genius Brands, Nat Geo Kids Sign Broadcast License Deal for Thomas Edison’s Secret Lab in Latin America

EdisonGenius Brands International Inc. signed a broadcast licensing agreement with Nat Geo Kids that will bring Genius Brand’s animated children’s series Thomas Edison’s Secret Lab to viewers throughout Latin America. Genius Brands also appointed Latin American independent licensing agency Tycoon Enterprises as the pan-Latin American licensing agent for the Thomas Edison’s Secret Lab brand.

Thomas Edison’s Secret Lab premiered on Nat Geo Kids in all Spanish-speaking markets this month and will premiere in all Portuguese-speaking markets in September. Tycoon will work with Genius Brands to develop and execute a licensing and merchandising program. Categories include toy, apparel, accessories, school supplies, electronics, collectibles, novelty, and publishing. The retail program will begin to rollout next year. Read the rest of this entry »

GBI Appoints Lloyd Mintz as Vice President of Consumer Products

Genius Brands International Inc. (GBI) has appointed Lloyd Mintz to newly created role of vice president of consumer products. Mintz and president of GBI Stone Newman will work together with retailers and licensees to build comprehensive global consumer products’ programs for each of the company’s brands, including Baby Genius, Secret Millionaires Club, Stan Lee’s Mighty 7, Thomas Edison’s Secret Lab, and others in development. In addition, Newman and Mintz will manage licensing programs for properties under GBI’s wholly owned subsidiary, A Squared Entertainment.

Mintz has more than 20 years of experience in licensing, merchandising, and new business development. He has managed his own consultancy, and has negotiated more than 150 licensing agreements and generated more than $600 million in cumulative retail sales on behalf of clients. Most recently, he worked as executive vice president of licensing for NYC-based Galaxy Brands. Prior to starting his own business, Mintz worked at Hasbro and Disney Consumer Products.

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