The Licensing Blog

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Industry Experts Weigh in On Hot Topics in the Licensing Industry

STATE OF THE INDUSTRY

eOne_JoanGrassoJoan Grasso, Senior Vice President Licensing, North America, Family & Brands, Entertainment One

-How do you maintain loyalty with consumers who are influenced by a wealth of touch points?

We continue to develop our marketing and digital strategies to ensure we are reaching our target audience wherever they are looking for our brands. We have done this through our ongoing social media efforts on Facebook, Twitter and Instagram; building new content to engage with our fans and their parents on our websites and apps; having a presence on AVOD platforms; and continuing to build out our experiential programs for both brands via live shows, meet-and-greet events, and other new partnerships. From retail shelves to online sites to mobile apps as well as in their local neighborhood, we want to engage with our consumers in ways that are most meaningful to them. Read the rest of this entry »

Genius Brands Expands Licensing Partners for Rainbow Rangers Retail Launch Next Year

RainbowRangersGenius Brands International Inc. continues to grow its range of licensing partners in support of next year’s Rainbow Rangers retail launch based on its new original preschool series by the same name. The CGI-animated series is currently in production on season one, and will premiere in fall 2018 on Nickelodeon’s Nick Jr.

New partners for the U.S. include Berkshire Fashions for outerwear, Disguise for Halloween costumes, and Ceaco for puzzles. The Rainbow Rangers retail program will begin to launch in the U.S. late next spring, and continue through back-to-school and holidayRainbow Rangers partners are led global master toy partner Mattel Inc., and global master publisher Macmillan Children’s Publishing Group for its Imprint label.  Read the rest of this entry »

Genius Brands Appoints Rainbow Rangers International Content Distribution and Licensing Agents

RainbowRangersGenius Brands International series appointed two international brand agents for its new CGI-animated preschool series, Rainbow Rangers. Centa IP will handle content distribution and licensing throughout Australia and New Zealand, and Alicom will represent the brand’s licensing business in Denmark, Finland, Sweden, Norway, and Iceland. Read the rest of this entry »

Genius Brands Expands Rainbow Rangers Licensing, Merchandising, and Retail Program

RainbowRangersGenius Brands International Inc. signed new deals for the global consumer products’ program for its new preschool brand Rainbow Rangers.

New partners include Global Brand Group’s American Marketing Enterprises for sleepwear; GBG Socks dba Planet Sox for socks and legwear; Dynacraft for bikes, trikes, scooters, and wagons; Kiddieland for foot-to-floor ride-ons; Kittrich/inkology for floor décor, stationary, and school supplies; and Kid Galaxy for bubble toys. Read the rest of this entry »

Genius Brands Appoints APC Kids as Exclusive Content Distribution Agent for Rainbow Rangers in EMEA

RainbowRangersGenius Brands International appointed APC Kids as the exclusive agent to handle the content distribution of its new preschool series Rainbow Rangers throughout Europe, Middle East, and Africa (EMEA), including Russia and ex-Commonwealth of Independent States (CIS) countries. Read the rest of this entry »

Llama Llama TV Series to Premiere Next Month on Netflix

LlamaLlamaThe global premiere of Llama Llama will debut on January 26 on Netflix. The Genius Brands International Inc. property is based on the book series by author and illustrator Anna Dewdney. The TV series will feature the voice of Jennifer Garner.

Llama Llama will debut worldwide with 15 by 30” episodes, which have been produced in 20 different languages. The preschool series focuses on first childhood experiences and adventures, as well as the special connections between Llama his mother and his grandparents.  Read the rest of this entry »

Genius Brands Appoints Macmillan as Global Master Publisher for Rainbow Rangers

RainbowRangersGenius Brands International Inc. builds the global licensing, merchandising, and retail program for its newest preschool series Rainbow Rangers with the appointment of the new master publishing partner for the brand, Imprint, a part of Macmillan Children’s Publishing Group. Read the rest of this entry »

Genius Brands Launches Kid Genius Cartoons Plus! Subscription Streaming Service

BabyGeniusGenius Brands International Inc. launched of Kid Genius Cartoons Plus!, a premium subscription streaming channel for families available on Amazon Channels.

Kid Genius Cartoons Plus! offers exclusive access to stream full seasons of content for toddlers to tweens via the Amazon Video app for TVs and connected devices, including Fire TV, mobile devices, and amazon.com/channels.com. Kid Genius Cartoons Plus! features series that support STEM skills, as well as social-emotional development and literacy skills. Content from the Genius Brands catalog available on Kid Genius Cartoons Plus! includes Warren Buffett’s Secret Millionaires Club, Baby Genius, Thomas Edison’s Secret Lab, SpacePOP, Stan Lee’s Mighty 7, Martha Stewart’s Martha & Friends, and Gisele Bündchen’s Gisele & The Green Team.
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Genius Brands Expands Licensing Program for New Preschool Series Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc. continues to build the licensing program for its animated preschool series Rainbow Rangers with the appointment of new licensees, including Global Design Concepts Inc. for bags and luggage, Handcraft for underwear, and Taste Beauty for bath and beauty products.

Currently in development on season one and two Rainbow Rangers is slated to premiere next with a retail program spearheaded by master toy partner Fisher-Price Toys. Previously announced licensing partners include H.E.R. Accessories for accessories), Bentex for apparel) and Franco Manufacturing for bedding and home décor.

Rainbow Rangers is a behind-the-curtain peek at the lives of Earth’s First Responders whose mission is to help protect the earth’s environment and its animal inhabitants. The series blends fantasy and action-adventure with relatable stories about friendship and saving the environment.

 

Genius Brands Promotes Two Executives to SVP

GeniusBrands_SVPGenius Brands International Inc. promoted two of its top executives. Kid Genius Cartoon Channel president Deb Pierson was named as SVP, global content distribution and marketing, and Lloyd Mintz was promoted to SVP of worldwide consumer products. The announcement was made today by Genius Brands’ chairman and CEO Andy Heyward, to whom both report directly.

In her new role, Pierson will be charged with oversight of Genius Brand’s global content distribution business for its catalog of animation properties, including SpacePOP, Llama Llama, Rainbow Rangers, Baby Genius, Warren Buffett’s Secret Millionaires Club, and Thomas Edison’s Secret Lab. Read the rest of this entry »

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