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Bonkers Toys Nominated for LIMA Award for slither.io Line

Bonkers_slitherioThe Licensing Industry Merchandisers Association (LIMA) nominated Bonkers Toys and its licensed slither.io toy line as one of six 2018 nominees in the “Toys and Games for Ages 0-12” category.

Bonkers Toys saw potential for slither.io, a family-friendly game and app from independent developer Lowtech Studios, shortly after the game was released. Bonkers became the first licensee for the mobile game, and created a true-to-license line of products including blind bag collectibles, plush, backpack clips, spinners, squishies, and build-a-slither toys. The toys are available at major retailers such as Target, Walmart, Toys “R” Us, Five Below, and Party City, with millions of units sold to date. Read the rest of this entry »

USAopoly Launches Thanos Rising: Avengers Infinity War

USAOpoloy_Thanos_RisingUSAopoly Inc. introduces a new tabletop battle, Thanos Rising: Avengers Infinity War, inspired by Marvel Studios’ release of Avengers: Infinity War next month. Thanos Rising: Avengers Infinity War lets fans take on the role of a hero in a challenge that stays true to the Marvel fandom.

The dice and card game features a custom-sculpted figure of Marvel villain Thanos and more than 190 intricate game components. The game requires critical thinking and communication in order to reach a common goal. Read the rest of this entry »

TCG to Debut Miffy Preschool Games and Puzzles

TCG_MiffyTCG will expand its licensing portfolio with a new line for preschoolers based on Miffy. Its new Miffy games and puzzles will be available at retail beginning in the spring of next year.

Miffy’s Adventures Big and Small is a CGI-animated TV series that premiered in the U.S. on Nick Jr. last year in October, as well as in Canada on TVO and Knowledge Network. The preschool series features the adventures of the bunny whose explorations lead to worlds of discovery. Miffy’s 3-D stop-motion animated series, Miffy and Friends, airs on Noggin.

Jakks Pacific, Bay Tek Games to Develop Home Version of Popular Arcade Game

jakksBay Tek Games partnered with Jakks Pacific to develop and launch a home version of its ticket redemption arcade game Pull My Finger. The new game will be featured exclusively at Toys “R” Us this December, and be available to all retailers beginning next spring.

Pull My Finger was launched by Bay Tek in 2010 as a novelty ticket redemption game where players pull a monkey’s finger to launch a ball into a playfield to hit targets and win tickets. Read the rest of this entry »

Rovio Entertainment, Iron Maiden Partner for Angry Birds Evolution Halloween Edition

ABEvolution_EddieRovio Entertainment will feature Iron Maiden in a special Halloween version of Angry Birds Evolution. Eddie—the mascot of Iron Maiden—will be a playable character as Eddie the Bird in Angry Birds Evolution this Halloween season. In this two-week character event beginning October 18, players who recruit Eddie the Bird to their team will be able to keep him as a player permanently.

There will be four evolutions of the character to represent different albums from Iron Maiden. In addition, the Bird Island will be transformed into a Halloween-themed, heavy metal oasis full of tributes to Eddie, Iron Maiden, and the heavy metal universe. Read the rest of this entry »

Rovio Entertainment, Everton Enter Multi-Year Shirt Sleeve Partnership

AngryBirds_EvertonRovio Entertainment Corporation and Everton, the English Premier League Club, signed a multi-year shirt sleeve partnership. Beginning September 17, Angry Birds will be an official shirt sleeve partner for Everton.

The Premier League sports league has more than 1.5 billion global viewers in more than 200 territories, and Rovio has 80 million monthly active users. The partnership will bring together fans from these two communities to participate in collaborative content in the Angry Birds games and co-branded fan merchandise.

LMA to Represent Lionel

LIONEL LOGOSLisa Marks Associates Inc. (LMA) is now the licensing agency for Lionel LLC. Key planned product categories for the Lionel licensing program include toys and games, gifts and collectibles, publishing, digital games and apps, apparel and accessories, and more.

Since 1900, Lionel’s classic railroad sets and toys feature an attention to detail, with accurate model reproductions of locomotives, train cars, structures and accessories. Lionel has also committed to the present with Bluetooth technology and innovative new collections such as the Polar Express train set, which was released in conjunction with the Warner Bros. movie.

Hasbro, TripAdvisor Partner to Add Vacations to The Game of Life

Life-1Hasbro Inc. teamed up with TripAdvisor to add vacations to The Game of Life game. For the first time in the board game’s 60-year history, players will be encouraged to choose their dream destinations with vacation cards inspired by some of TripAdvisor’s top-ranked family destinations and activities.

The Game of Life’s new vacation card options includes a ski trip, a beach day in Punta Cana, hiking the Great Wall of China, and visiting the Eiffel Tower. To celebrate the collaboration, a recent survey conducted by TripAdvisor illustrated just how important not just travel—but family travel—is to consumers.  Of respondents surveyed, 86 percent say taking vacation is an essential part of life; 88 percent say vacations enhanced their lives; and more than half feel happier, rejuvenated and closer with their families after taking a family vacation.

The Game of Life with the vacation updates will be available at most major retailers nationwide and on HasbroToyShop.com this August.

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