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Rovio Entertainment, Everton Enter Multi-Year Shirt Sleeve Partnership

AngryBirds_EvertonRovio Entertainment Corporation and Everton, the English Premier League Club, signed a multi-year shirt sleeve partnership. Beginning September 17, Angry Birds will be an official shirt sleeve partner for Everton.

The Premier League sports league has more than 1.5 billion global viewers in more than 200 territories, and Rovio has 80 million monthly active users. The partnership will bring together fans from these two communities to participate in collaborative content in the Angry Birds games and co-branded fan merchandise.

LMA to Represent Lionel

LIONEL LOGOSLisa Marks Associates Inc. (LMA) is now the licensing agency for Lionel LLC. Key planned product categories for the Lionel licensing program include toys and games, gifts and collectibles, publishing, digital games and apps, apparel and accessories, and more.

Since 1900, Lionel’s classic railroad sets and toys feature an attention to detail, with accurate model reproductions of locomotives, train cars, structures and accessories. Lionel has also committed to the present with Bluetooth technology and innovative new collections such as the Polar Express train set, which was released in conjunction with the Warner Bros. movie.

Hasbro, TripAdvisor Partner to Add Vacations to The Game of Life

Life-1Hasbro Inc. teamed up with TripAdvisor to add vacations to The Game of Life game. For the first time in the board game’s 60-year history, players will be encouraged to choose their dream destinations with vacation cards inspired by some of TripAdvisor’s top-ranked family destinations and activities.

The Game of Life’s new vacation card options includes a ski trip, a beach day in Punta Cana, hiking the Great Wall of China, and visiting the Eiffel Tower. To celebrate the collaboration, a recent survey conducted by TripAdvisor illustrated just how important not just travel—but family travel—is to consumers.  Of respondents surveyed, 86 percent say taking vacation is an essential part of life; 88 percent say vacations enhanced their lives; and more than half feel happier, rejuvenated and closer with their families after taking a family vacation.

The Game of Life with the vacation updates will be available at most major retailers nationwide and on HasbroToyShop.com this August.

The Tetris Co. Names Notorious Merchandising Licensing Agency in Iberia

Tetris logoThe Tetris Co. LLC, named Notorious Brands & People (Notorious) as the merchandising licensing agency for the Tetris brand in Iberia. Notorious will create new merchandising opportunities for a variety of product categories including apparel, consumer products, accessories, and toys for the Spanish and Portuguese markets.

Cryptozoic, Cartoon Network to Release Rick and Morty: Anatomy Park — The Game Next Month

RickAndMortyCryptozoic Entertainment will release Rick and Morty: Anatomy Park — The Game, which will be available at retailers nationwide on July 12. The game is based on the “Anatomy Park” episode of Adult Swim’s animated series Rick and Morty.

In Rick and Morty: Anatomy Park — The Game, players become characters from the episode as they try to build Anatomy Park. The game sends players into the body of Ruben, a homeless man, in order to save the microscopic amusement park built from his organs. Players attempt to score the most Victory Points by the end of the game.

Rovio’s Angry Birds Evolution Now Available for Download

AngryBirdsEvolutionRovio Entertainment’s new Angry Birds Evolution puts a spin on the Angry Birds brand, featuring eastern-style RPG mechanics and console quality graphics. The reimagined and redesigned birds let players collect, train, and evolve them.

Rovio, in co-operation with Chimera Entertainment, created more than 100 new birds with multiple evolution states, some modeled after 80s action characters and comic book heroes.

The game is now available to download for free on the App Store and Google Play.

Hasbro, Harmonix Reveal Additional Songs for DropMix Music-Mixing Game

DropMixBoardHasbro Inc. revealed ten new songs and Party Mode for the upcoming music-mixing game DropMix from Hasbro and video game developer Harmonix Music Systems Inc. First announced in March, the DropMix game features multiple game modes, including Clash Mode and Party Mode that allows players to create unique mixes of songs by playing cards on a game board connected to a mobile app. The DropMix game will be available this fall.

Unlike Clash Mode, which pits two teams against each other as they battle to master the mix, players in Party Mode work together to quickly fulfill crowd requests coming from the DropMix app. Read the rest of this entry »

WildWorks Appoints Eximtrading S.A. as Licensing Agent for Animal Jams

animaljamWildWorks appointed Eximtrading S.A. as the company’s first licensing agent signee to represent Animal Jam consumer products and promotions in Argentina, Paraguay, and Uruguay.

Eximtrading S.A. will work directly with Peeko, which handles the worldwide licensing rights for the brand, to bring partners on board to enhance the Animal Jam experience with new products for kids.

Bungie to Expand Destiny 2 Merchandising Program

Destiny2Bungie, in collaboration with Activision, will add to the Destiny 2 brand with new licensing partners for its merchandising program.

Bungie partnered with Funko to bring Destiny’s characters to life in Pop! Vinyl form. This August, characters from the Destiny 2 universe will be available, including Cayde-6, Ikora Rey, and Commander Zavala, with other supporting characters at select retailers. Read the rest of this entry »

Rovio’s New IP Sails into App Stores Worldwide

BattleBay_RovioRovio launched Battle Bay, a new real-time five vs. five multiplayer game, now available now on iOS and Android devices worldwide. The new IP, developed internally from Rovio, is the latest in the company’s game portfolio, including Angry Birds. Read the rest of this entry »

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