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Kellogg’s Froot Loops Launches “Whatever Froots Your Loops” Campaign

FruitLoopsCampaignKellogg’s Froot Loops introduces “Whatever Froots Your Loops,” its first campaign in 50 years. Froot Loops partnered with the creators behind three different brands—Neff Headwear, Timbuk2, and State Bicycle Co.—to design gear and accessories that inspire adult fans to do what makes them most happy.

The Froot Loops campaign launched today with the debut of the Neff + Froot Loops Toucan Sam Shades, and will continue to run throughout the summer. The Neff + Froot Loops Toucan Sam Shades features interchangeable faceplates and arms in four colors. The set comes with a Toucan Sam cleaning cloth and 80 combinations to unlock.

As part of its new campaign, Froot Loops will also team up with Alexis de Coninck and Michelle Nadeau of the Timbuk2 brand design team, and State Bicycle Co. co-founders Mehdi Farsi, Reza Farsi, and Eric Ferguson.

 

Joester Loria expands Kellogg’s soft-lines program with MSA Apparel

In a deal brokered by The Joester Loria Group, Kellogg’s has partnered with MSA Apparel to offer a full line of young men’s and juniors’ fashion tops and fleece. The collection will incorporate Kellogg’s brand portfolio of Pop Tarts, Frosted Flakes, Froot Loops, Rice Krispies, and other iconic Kellogg’s brands and characters. The line will launch this fall across department, specialty, mid-tier, mass, and online accounts.

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