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Apr 14, 2010 0

Discovery Communications Partners with Bonnier for Animal Planet Books

Discovery Communications announced today that it has entered into a global licensing agreement with Bonnier Publishing. Through the deal, Bonnier will develop an extensive line of Animal Planet-branded books, which will launch at retail in spring 2011.

Capturing the theme of Animal Planet, the new book program will include a wide variety of books appealing to children from 3-13 including novelty, reference, and activity book formats featuring both domestic and wild animals.

Three different companies within the Bonnier Publishing group will create the book products simultaneously on two continents: Templar Publishing (UK), Weldon Owen (Australia), and Five Mile Press (Australia).
In the U.S., the deal was brokered on behalf of Animal Planet by its licensing agent, the Joester Loria Group (JLG).

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