The Licensing Blog

zithromax 250mg,where to buy Valtrex? Buy Synthroid - Levothyroxine,buy Clomid

BBC, Premier League Partner for Super Movers Lifestyle Campaign

SuperMoversBBC and the Premier League will launch the Super Movers campaign to help primary school teachers inspire kids across the UK to become more active. Super Movers will bring TV and football stars together in fun, easy-to-follow, educational videos featuring routines and activities to help teachers get students moving throughout the day. Read the rest of this entry »

IMG, Bear Grylls Partner to Create Survival Sport Challenge Series

BearGryllsIMG partnered with survival expert Chief Scout and international TV host Bear Grylls to create the Bear Grylls Survival Challenge (BGSC), the first event series to focus on survival.

The inaugural event will take place next April in the Greater Los Angeles Area with additional stops in the U.S. and Europe. Participants will compete on a four-mile, off-road journey that will take them through 18 survival scenario challenges. The course will run across five distinct environments: apocalyptic highway, cave complex, deserted village, mountain ascent/descent, and snake infested swamp. Read the rest of this entry »

Firefly Brand Management Appointed as Licensing Agent for Spartan Race

FireflyBrand_SpartanRaceFirefly Brand Management was appointed as the North American licensing agent for Spartan Race Inc. Firefly will seek licensing partnerships for the Spartan Race sports brand in all key promotional categories, with focus on compression athletic wear and footwear, sport products, functional fitness equipment, and lifestyle apparel.

Competitors on the Spartan Race course must overcome natural and man-made obstacles in their path with three timed race formats of escalating distances and difficulties. Spartan Races are open to racers of all ages and skill levels and currently has one million participants across more than 200 events in more than 30 countries including North America, Europe, Asia, and Australia.

Go Tiger! Launches to Help Kids Live a Healthy Lifestyle

gotigerGreen Bambino Inc. introduces Go Tiger!, a brand that features two cubs, Tiger and Teena, who help kids make healthy choices regarding fitness, food, and fun. The cubs will debut in the Early Learning Series of the GO TIGER! books, which will be available on March 31.

Kids will find healthy tips and recipes from Tiger and Teena on gotiger.org. Additionally, on March 31, Go Tiger! will debut its first YouTube video to shed light on children’s unhealthy eating habits, with more content to follow.

NBCUniversal Television Partners with AFAA to Launch Training Program

NBCUniversal Television Consumer Products Group has partnered with the Aerobics and Fitness Association of America to launch “The Biggest Loser Live Training,” a new certification that will allow fitness professionals to become official “Biggest Loser Pros.” The program will also offer direct-to-consumer fitness options with both online and on-site training

The certified AFAA trainers who complete the required educational program will be able to provide their clients with safe and effective ways to lose weight. Fans and viewers of the NBC reality series will now have the opportunity to connect face-to-face with a registered “Biggest Loser Pro.”

The deal between AFAA and NBCUniversal Television Consumer Products was brokered by L.A.-based Consumer Strategies, Inc.

AFAA will offer free workout sessions live online with a certified AFAA Biggest Loser Pro. This online event will take place on Wednesday from 9 am to 3:30 pm (PT), and will feature a series of 20-minute workouts running every half-hour throughout the duration of the event. The workouts are great for beginners and fitness enthusiasts alike. To pre-register or learn more, visit biggestloserlivetraining.com.

Biggest Loser Heads to the High Seas

Everyone makes that New Year’s resolution: “I will go to the gym more and eat healthier.” For most of us, come February 1, that decision is a distant memory.

So what’s the best way to get people to shape up? Stick them on a boat in the middle of the ocean and make them eat healthy.

All those New Year’s resolution dodgers could have a chance to get fit with a new cruise from the NBC hit The Biggest Loser. The show has left the ranch and headed to the high seas with the inaugural Biggest Loser Experience Cruise, which will set sail this November.

The seven-day cruise aboard Celebrity Cruise’s Celebrity Eclipse ocean liner will sail round trip from Miami, Florida on Saturday, November 12 and head to San Juan, Puerto Rico; Charlotte Amalie, St. Thomas; and Philipsburg, St. Maarten, including three days at sea, before heading back to Miami.

Guests can rub elbows with trainer Bob Harper, who will give a two-hour keynote speech about exercise, healthy living, getting motivated and removing roadblocks to success.

He will also join guests for a VIP meet-and-greet cocktail hour. Additional speakers and former fan favorite contestants from The Biggest Loser will be announced in the coming months.

The Biggest Loser Experience Cruise is licensed through NBCUniversal Television Consumer Products and Reveille, LLC, the company behind The Biggest Loser. NBCUniversal and Reveille have joined with Life Journeys, a travel-event production company, to co-produce the event.

Related Posts Plugin for WordPress, Blogger...

Latest Deals

Monthly Archives