Mattel, Inc.’s subsidiary, Fisher-Price, Inc., and DreamWorks Animation SKG, Inc. have entered into an exclusive licensing relationship in which Fisher-Price will serve as the worldwide master toy licensee for a number of DreamWorks Animation’s theatrical feature film releases and TV series.
Fisher-Price will debut the first of its new toy collections for Kung Fu Panda 2 and The Penguins of Madagascar at Toy Fair 2011. The additional DreamWorks Animation properties under the licensing relationship include Puss In Boots, The Croods, Madagascar 3 and Legend of the Guardians and Kung Fu Panda: Legends of Awesomeness.
Octonauts, the latest pre-school brand from Chorion, is finding success with UK audiences.
The animated show launched on CBeebies in October and has been a top-rated program for children aged 4-6. A second series has been ordered and is currently in development.
There has also been a demand for Octonauts’ merchandise, and a new toy range from Chorion’s master toy partner, Fisher Price, is scheduled for August. New products will include a range of figures, vehicles and playsets. Features include posable characters and color-change creatures, plus interactive GUP vehicles, which propel in water or land, squirt water and chomp. Publishers are already on board for complementary books including Simon and Schuster in the spring and summer in the UK and Hachette Jeunesse in France.
HIT Entertainment has selected Fisher-Price, Inc. as the global master toy licensee for Angelina Ballerina, it was announced today.
The toy line will be based on the all-new CG animated series, Angelina Ballerina The Next Steps that sees the aspiring prima ballerina at a school for the performing arts where she is exposed to diverse styles of music and dance. The series, which launched in September 2009, currently airs in the US, Canada, UK, Ireland, Australia and France, and is slated to launch in 30 more countries in 2010.
Fisher-Price, a subsidiary of Mattel, Inc., plans to develop, manufacture and market a variety of toys, dolls and role play items for girls 4 to 7 years old for figures and dolls; playsets, dollhouses, and vehicles; plush toys; and preschool toys including electronic learning and developmental toys.
The line will be produced under the Mattel brand name, with the first items scheduled to launch in the US in fall 2010 exclusively at Target and Target.com. Fisher-Price will debut its Angelina Ballerina line at mass retailers in the rest of the world starting in 2011.
