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Fisher-Price Named Master Toy Partner for New Series Kingdom Force

Fisher-Price_KingdomForceBoat Rocker and Industrial Brothers named Fisher-Price master toy partner for the new original series Kingdom Force.

Kingdom Force was created by Industrial Brothers’ Matt Fernandes and will be co-produced by Industrial Brothers and Boat Rocker Studios. Boat Rocker will distribute the series internationally and manage the merchandising and licensing for the brand on all platforms, as well as leading the digital and brand initiatives. Read the rest of this entry »

Fisher-Price, BabyFirst Partner to Develop Parenting Tips Video Series

Fisher-Price_Logo copyFisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.

The parenting tips series focuses on topics related to all aspects of development, including sleep and bedtime rituals, language skill development, achieving physical developmental milestones, as well as building emotional literacy. Read the rest of this entry »

Mattel Signed as Worldwide Master Toy Partner for GBI’s Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc.  (GBI) signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the new original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. Read the rest of this entry »

Kids Preferred Launches New Line of Fisher-Price Developmental Toys

KidsPreferredThis spring, Kids Preferred will launch a new line of Fisher-Price developmental toys for infants and toddlers. The range for is based on the brand’s rainforest animal characters with age-appropriate developmental features. The new line of toys are colorful and made for small hands. The range consists of toys that are easy to clean, durable, and portable for parents.

The Fisher-Price collection includes wrist rattles, ring rattles, zippies, and chime & chews.

Trevco Hires Jennifer Nuccio as VP of Licensing


Trevco has hired Jennifer Nuccio as its vice president of licensing. In her new role she will manage a portfolio of more than 500 licensed properties, including licensors Warner Bros., NBC/Universal, CBS, Paramount, DreamWorks, and 20th Century Fox.

Nuccio will work to identify new opportunities to add to Trevco’s substantial licensing roster and support creative and sales efforts to help fuel the company’s traditional brick-and-mortar sales as well as its growing e-retail business.

Nuccio has more than 10 years experience in the licensing industry beginning at Fisher PriceMattel and then Iconix. Previously she served as the retail account executive at Fantasia Accessories, a New York-based fashion accessory wholesaler.

Mattel Announces Little People Series Launching on Sprout

Mattel’s Little People series will be available on Sprout’s TV in March. The series is based on the original Fisher Price brand and is recommended for children ages 2 to 5. Little People is an animated musical/comedy series that celebrates the power of play. The ‘little people’ learn that building on one another’s ideas is the best way to have fun.

The Little People Series 1 has already been sold to several broadcasters around the world including Cartoonito, RTL, Discovery Kids, E-TV, TV Cultura, and Televisa.

Rashti & Rashti Acquires Prestige Toy Corporation

RashtiandRashtiRashti & Rashti has acquired Prestige Toy Corporation, a producer of infant plush toy products. Along with the Prestige brand, Rashti & Rashti has obtained several licenses for plush through the deal, including Elf on a Shelf, Fisher Price, Sesame Street, Rudolph the Red Nose Reindeer, and both Garanimals and Grin and Grow, which are exclusive to Wal-Mart.

Rashti & Rashti will use the acquisition to add to its own licensing portfolio, which includes Carters, Taggies, and Boppy. The company’s expanded line of plush and toys can be seen at Rashti & Rashti’s New York Showroom, as well as at the ABC Kids Expo in October.

Batman Unlimited, DC Super Friends Animated Content to Debut Following Successful Toy Lines

Warner Bros. Consumer Products, DC Entertainment, and Warner Bros. Animation have created a wave of new content inspired by toy lines from Mattel and Fisher-Price. Batman Unlimited, based on Mattel’s new toy line, will launch later this year with new made-for-video movies and shorts that will extend the play experience for kids. DC Superfriends, inspired by the Fisher-Price Imaginext toy line, will offer content as a series of shorts. Both lines will debut in the spring. Read the rest of this entry »

LIMA’s Young Professional Networking Breakfast to Feature Mattel’s Jessi Dune

The International Licensing Industry Merchandiser’s Association (LIMA) will feature Mattel general manager and senior vice president, consumer products Jessi Dunne at its next Young Professional Networking Breakfast on November 18, from 8 to 10 a.m. The special event will take place at Mattel’s headquarters in El Segindo, Calif.

Dunne will share her professional experiences and licensing insight, as well as provide career advice for those who are beginning their careers in the business. Dunne oversees global licensing for Mattel’s portfolio of best-selling brands like Barbie, Hot Wheels, Monster High, American Girl, Thomas & Friends, and Fisher-Price.

Fisher-Price Enters Global Collaboration with Shakira and The Barefoot Foundation for Best Possible Start Campaign

In a global partnership centered on early childhood development, Fisher-Price Inc. has partnered with singer Shakira—who is also a mother and philanthropist—and the Barefoot Foundation to create a web series for moms and co-develop a new line of babygear and toys.

The program targets millennials, who make up 80 percent of today’s first-time moms. The collaboration, which is highly digital and focused on sharing opinions and recommendations with other moms, kicks off today with a 12-part web series featuring Shakira’s personal reflections on what her baby has taught her about herself. Other topics include the importance of early childhood development, looking at the world through a child’s eyes, facilitating milestones, and her hopes for raising a future philanthropist.

Segments also celebrate babies’ amazing activity and growth, as well as Shakira’s own parenting journey from a very personal mom-to-mom point of view. The series will be distributed exclusively over digital to 23 countries at one time, delivered via branded social channels and supported with paid media. The content will live within a microsite, which will contain product information on her First Steps Collection, the new Babygear, and infant line of toys Fisher-Price co-developed with Shakira.

Fisher-Price Shakira First Steps Collection Kick & Play Piano Gym

Available in the U.S. exclusively at as well as, Shakira’s introductory spring line of co-developed Fisher-Price baby gear and toys includes the following:

  • Fisher-Price Shakira First Steps Collection Kick & Play Piano Gym: When baby kicks, music plays and four linkable toys encourage baby to bat, reach and grasp. It grows with babies from play gym to portable piano.
  • Fisher-Price Shakira First Steps Collection Musical Friends Bouncer: This bouncer introduces baby to an early love of music and global beats. It has a removable toy bar featuring lights, sounds and music, and animal activity toy friends.
  • Fisher-Price Shakira First Steps Collection Move ’n Groove Soccer Ball: This musical soccer ball encourages active, motor skill-building play with silly sounds and 11 original tunes inspired by music from around the world!
  • Fisher-Price Shakira First Steps Collection Stack ’n Learn Alphabet Blocks: Fifty easy-to-stack blocks in one set that encourage development of fine motor skills and eye-hand coordination.
  • Fisher-Price Shakira First Steps Collection Teethe ’n Play Stacker: This ring stacker helps babies develop fine motor skills and eye-hand coordination, and helps stimulate their senses of sight, sound, and touch.
  • Fisher-Price Shakira First Steps Collection Count ’n Teethe Soft Book: A soft book featuring colorful characters and lots to discover on six pages—including a shiny mirror, peek-a-boo flap, crinkle page, and satin-patch squeaker.
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