The Licensing Blog

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Genius Brands Expands Licensing Program for New Preschool Series Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc. continues to build the licensing program for its animated preschool series Rainbow Rangers with the appointment of new licensees, including Global Design Concepts Inc. for bags and luggage, Handcraft for underwear, and Taste Beauty for bath and beauty products.

Currently in development on season one and two Rainbow Rangers is slated to premiere next with a retail program spearheaded by master toy partner Fisher-Price Toys. Previously announced licensing partners include H.E.R. Accessories for accessories), Bentex for apparel) and Franco Manufacturing for bedding and home décor.

Rainbow Rangers is a behind-the-curtain peek at the lives of Earth’s First Responders whose mission is to help protect the earth’s environment and its animal inhabitants. The series blends fantasy and action-adventure with relatable stories about friendship and saving the environment.

 

TCG Extends Collection with New Licensees for Puzzles, Games, Accessories

TCG_HometownCollectionTCG (formerly known as The Canadian Group) will grow its product offerings to include a wide range of puzzles, games, and play accessories featuring licenses for kids and families.

The company acquired the Hometown trademark, featuring the work of folk artist Harry Wysocki, also known as Heronim. In addition, TCG expands into home décor for the first time with its new Tidy Town line of storage and play units inspired by kids’ properties. TCG’s product line-up for this year will launch at mass-market retailers in the U.S. and Canada in the fall. Read the rest of this entry »

Fisher-Price Named Master Toy Partner for New Series Kingdom Force

Fisher-Price_KingdomForceBoat Rocker and Industrial Brothers named Fisher-Price master toy partner for the new original series Kingdom Force.

Kingdom Force was created by Industrial Brothers’ Matt Fernandes and will be co-produced by Industrial Brothers and Boat Rocker Studios. Boat Rocker will distribute the series internationally and manage the merchandising and licensing for the brand on all platforms, as well as leading the digital and brand initiatives. Read the rest of this entry »

Fisher-Price, BabyFirst Partner to Develop Parenting Tips Video Series

Fisher-Price_Logo copyFisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.

The parenting tips series focuses on topics related to all aspects of development, including sleep and bedtime rituals, language skill development, achieving physical developmental milestones, as well as building emotional literacy. Read the rest of this entry »

Mattel Signed as Worldwide Master Toy Partner for GBI’s Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc.  (GBI) signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the new original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. Read the rest of this entry »

Kids Preferred Launches New Line of Fisher-Price Developmental Toys

KidsPreferredThis spring, Kids Preferred will launch a new line of Fisher-Price developmental toys for infants and toddlers. The range for is based on the brand’s rainforest animal characters with age-appropriate developmental features. The new line of toys are colorful and made for small hands. The range consists of toys that are easy to clean, durable, and portable for parents.

The Fisher-Price collection includes wrist rattles, ring rattles, zippies, and chime & chews.

Trevco Hires Jennifer Nuccio as VP of Licensing

Trevco

Trevco has hired Jennifer Nuccio as its vice president of licensing. In her new role she will manage a portfolio of more than 500 licensed properties, including licensors Warner Bros., NBC/Universal, CBS, Paramount, DreamWorks, and 20th Century Fox.

Nuccio will work to identify new opportunities to add to Trevco’s substantial licensing roster and support creative and sales efforts to help fuel the company’s traditional brick-and-mortar sales as well as its growing e-retail business.

Nuccio has more than 10 years experience in the licensing industry beginning at Fisher PriceMattel and then Iconix. Previously she served as the retail account executive at Fantasia Accessories, a New York-based fashion accessory wholesaler.

Mattel Announces Little People Series Launching on Sprout

Mattel’s Little People series will be available on Sprout’s TV in March. The series is based on the original Fisher Price brand and is recommended for children ages 2 to 5. Little People is an animated musical/comedy series that celebrates the power of play. The ‘little people’ learn that building on one another’s ideas is the best way to have fun.

The Little People Series 1 has already been sold to several broadcasters around the world including Cartoonito, RTL, Discovery Kids, E-TV, TV Cultura, and Televisa.

Rashti & Rashti Acquires Prestige Toy Corporation

RashtiandRashtiRashti & Rashti has acquired Prestige Toy Corporation, a producer of infant plush toy products. Along with the Prestige brand, Rashti & Rashti has obtained several licenses for plush through the deal, including Elf on a Shelf, Fisher Price, Sesame Street, Rudolph the Red Nose Reindeer, and both Garanimals and Grin and Grow, which are exclusive to Wal-Mart.

Rashti & Rashti will use the acquisition to add to its own licensing portfolio, which includes Carters, Taggies, and Boppy. The company’s expanded line of plush and toys can be seen at Rashti & Rashti’s New York Showroom, as well as at the ABC Kids Expo in October.

Batman Unlimited, DC Super Friends Animated Content to Debut Following Successful Toy Lines

Warner Bros. Consumer Products, DC Entertainment, and Warner Bros. Animation have created a wave of new content inspired by toy lines from Mattel and Fisher-Price. Batman Unlimited, based on Mattel’s new toy line, will launch later this year with new made-for-video movies and shorts that will extend the play experience for kids. DC Superfriends, inspired by the Fisher-Price Imaginext toy line, will offer content as a series of shorts. Both lines will debut in the spring. Read the rest of this entry »

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