Nickelodeon unveiled products for both new and established properties at Toy Fair, including Teenage Mutant Ninja Turtles, Winx Club, Team Umizoomi, Dora the Explorer, SpongeBob SquarePants, and Victorious.

Playmates Toys showed a new line of toys inspired by Nickelodeon’s new CG-animated Teenage Mutant Ninja Turtles. Playmates Toys’ lineup includes basic, deluxe, and collectible action figures, as well as Ninja gear, play sets, and vehicles.

Jakks Pacific and its Creative Designs International (CDI) and Disguise Halloween divisions debuted products for Winx, including a new line of dolls, play sets, accessories, dress-up, role-play items, and Halloween costumes based on the series. Building on the Winx Club doll line from Jakks, Creative Designs International has created an assortment of role-play dresses and fairy wings for girls who want to transform themselves into their favorite Winx Club member. The Jakks Pacific, CDI, and Disguise product lines are scheduled to launch this fall to coincide with the premiere of the brand new CG episodes of Winx Club on Nickelodeon.

Nickelodeon and Fisher-Price introduced new toy lines for preschool series Team Umizoomi and Dora the Explorer. Team Umizoomi products from Fisher-Price include figures, basic and learning plush, bath toys, and vehicles. Building on the past success of Fisher-Price toys inspired by Dora, new products for 2012 will include a dollhouse, play sets, dolls, role-play toys, and more.

SpongeBob SquarePants is the inspiration for new toys from Fisher-Price’s Imaginext brand. The new line includes play sets, vehicles, and figures where SpongeBob is featured in the Imaginext look. SpongeBob is also the inspiration for two new building sets from The Lego Group, which debuted at Toy Fair.

Victorious master toy licensee Spin Master, Ltd. unveiled new products for the live-action comedy series. The new line will feature fashion dolls and role play, including a new Tori Singing Doll featuring the song, “Best Friend’s Brother.” Feature dolls for additional Victorious characters, including Trina (Daniella Monet), Cat (Ariana Grande), and Jade (Elizabeth Gillies), are also included.

Mattel, Inc.’s subsidiary, Fisher-Price, Inc., and DreamWorks Animation SKG, Inc. have entered into an exclusive licensing relationship in which Fisher-Price will serve as the worldwide master toy licensee for a number of DreamWorks Animation’s theatrical feature film releases and TV series.

Fisher-Price will debut the first of its new toy collections for Kung Fu Panda 2 and The Penguins of Madagascar at Toy Fair 2011. The additional DreamWorks Animation properties under the licensing relationship include Puss In Boots, The Croods, Madagascar 3 and Legend of the Guardians and Kung Fu Panda: Legends of Awesomeness.

Octonauts, the latest pre-school brand from Chorion, is finding success with UK audiences.

The animated show launched on CBeebies in October and has been a top-rated program for children aged 4-6. A second series has been ordered and is currently in development.

There has also been a demand for Octonauts’ merchandise, and a new toy range from Chorion’s master toy partner, Fisher Price, is scheduled for August. New products will include a range of figures, vehicles and playsets. Features include posable characters and color-change creatures, plus interactive GUP vehicles, which propel in water or land, squirt water and chomp.  Publishers are already on board for complementary books including Simon and Schuster in the spring and summer in the UK and Hachette Jeunesse in France.

HIT Entertainment has selected Fisher-Price, Inc. as the global master toy licensee for Angelina Ballerina, it was announced today.

The toy line will be based on the all-new CG animated series, Angelina Ballerina The Next Steps that sees the aspiring prima ballerina at a school for the performing arts where she is exposed to diverse styles of music and dance. The series, which launched in September 2009, currently airs in the US, Canada, UK, Ireland, Australia and France, and is slated to launch in 30 more countries in 2010.

Fisher-Price, a subsidiary of Mattel, Inc., plans to develop, manufacture and market a variety of toys, dolls and role play items for girls 4 to 7 years old for figures and dolls; playsets, dollhouses, and vehicles; plush toys; and preschool toys including electronic learning and developmental toys.

The line will be produced under the Mattel brand name, with the first items scheduled to launch in the US in fall 2010 exclusively at Target and Target.com. Fisher-Price will debut its Angelina Ballerina line at mass retailers in the rest of the world starting in 2011.