The Licensing Blog

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SPAM Brand Inks Apparel Deal

In a deal brokered by Firefly Brand Management, Bioworld will design an apparel and accessory line that taps into the nostalgic look and feel of SPAM Brand. SPAM Brand hit shelves in 1937 and has become an American pop culture icon. In World War II, SPAM shipped its products abroad to feed allied troops. Last year, SPAM Brand introduced its first spokes-character, Sir Can-A-Lot. Bioworld embraces this iconic brand and plans to share SPAM Brand’s story through lifestyle-driven products.

Raskullz and Krash Team Up with reALTO

C-Preme, a client of Firefly Brand Management and owner of sporting goods brands Raskullz and Krash, has partnered with reALTO Group. reALTO will incorporate the Raskullz and Krash brands and characters into a beverage container product line for kids. reALTO will incorporate 3-D design elements into its product lines.

Raskullz’s product lines feature characters including Beary Breezy, Brainy Bunny, Cutie Cat, and Princess Meow. Products include helmets, bikes, backpacks, skateboards, scooters, and swim gear. Krash also carries graphic helmets, with some designs embellished with spikes or animal ears.

Three New Licensees Sign Up for Subway Surfers

Ink, global representative for app property Subway Surfers, has announced that the first licensing deals have been struck for the brand, with agreements signed across apparel, nightwear, and arcade games.

Subway Surfers is the 3-D platform game that puts the player in the role of young graffiti artists as they evade the attention of a railway security guard and his dog, while dodging oncoming trains and other hazards and picking up coins and useful objects. The game launched last year. Subway Surfers has recorded 160 million downloads, with an average of 26.5 million people playing every day. Subway Surfers is the No. 2 highest-grossing arcade game for iPhone in the U.S., Russia, France, and Brazil; it is No. 3 in the UK and Australia; and in the top 5 in Germany, Italy, and Canada.

The new licensing deals are with Isaac Morris for junior apparel (U.S. and Canada), AME for junior nightwear (U.S.), and Coastal Amusements for coin-operated arcade games (worldwide).

The success of Subway Surfers is being driven by a global team of sub-agents, with Firefly Brand Management on board in the U.S., License Connection in Benelux, Segal Licensing in Canada, and Active Merchandising in Germany. Ink represents the brand across Nordics, Eastern Europe, and Russia, and talks are currently underway with agents in Oceania, Asia, South America, and India.

Firefly Signs Size Matters Brand

Firefly Brand Management signs the brand Size Matters, which started out in the hunting categories and has now grown across multiple genres, including fishing, weight training, and many other outdoor activities. Size Matters can be found in specialty retailers and many sporting goods retailers.

Firefly’s newest licensee is Simsotex for men’s tees.  The humorous and innovative designs will be launching into various retailers this fall. Simsotex is an apparel manufacturing company based in LA with a strong standing in brand development and distribution.

T-Line Design to Produce Line of Hell’s Kitchen T-shirts

ITV Studios Global Entertainment and Firefly Brand Management have launched a Hell’s Kitchen licensing program. T-Line Design will produce a line of Hell’s Kitchen-branded T-shirts. This line includes nine different designs, all scheduled to be released in the U.S. this summer as a celebration of the show’s 10th anniversary.

The T-shirts will feature some of the show’s most acclaimed and famous catchphrases, including “It’s RAW!,” “Shut it down,” “You stupid donkey!,” “Kicked out of Hell’s Kitchen,” “Great job. Now piss off!,” and “Bloody Hell!” The 10th season of Hell’s Kitchen premiered on Fox in June.

The T-Line Design licensing deal was organized by ITVS GE’s licensing agent, Firefly Brand Management, a global business development agency specializing in intellectual properties for entertainment and consumer product applications. HK-branded T-shirts will appear in mass, mid-tier, and specialty stores across the U.S. starting in July.

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