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Felix the Cat Launches New Licensees

FLX-c_logo_100th_colour (1)As Felix the Cat gears up to celebrate its 100th anniversary next year, it will launch a number of activities including new licensees, special product launches, and retail events. The Felix the Cat lifestyle brand continues to expand across EMEA and the U.S. with a number of new licensees brokered through CPLG.

Lauren Moshi, the Los Angeles-based apparel and lifestyle retail brand known for its line of graphic T-shirts, recently launched a womenswear collection available in department stores and specialty boutiques worldwide. Additionally, Bamford Watch Department will launch a special edition Felix the Cat x Tag Heuer watch this summer. Urban Outfitters in the U.S. will release a Felix menswear capsule collection this summer, and earlier this year, NailSnaps launched a range of Felix nail wraps. Read the rest of this entry »

The First Thread Announces the Launch of Felix the Cat Capsule Collection

Felix_the_catThe First Thread announced the launch of the Felix the Cat capsule collection, featuring Australia’s emerging designers such as Phoenix Keating, Mariam Seddiq, and Nylons amongst others. Felix made his screen debut in 1919 silent short film Feline Follies.

The collection, Project Design Felix, will launch in Australia, U.S., Japan, South Korea, Singapore, and Hong Kong on September 1 and retail through The First Thread at www.thefirstthread.com.au.

The Felix capsule collection includes Catsuit by Phoenix Keating  ($1815); Choker (RRP $349), earrings ( $249), and key ring ( $199) by Nylons (Bianca Censori); Embellished sweatshirt by Mariam Seddiq ( $560); Cufflinks, tie pin and amulet by Burton Metal Depository (Clara Ho); Swimwear by LunarSand (Ruby and Asher Licciardi) ( $150 bikini, $160 full piece); Leather look embroidered pants by Pizzuto (Suzie Rose Vella); and Resortwear by Caslazur (Bra $95, Bloomers $75, Halter top $150, Silky Shorts $140).

DreamWorks Animation Appoints CPLG to Represent Felix the Cat Across North America and EMEA

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DreamWorks Animation appointed CPLG to represent Felix the Cat across EMEA and North America.

CPLG will establish Felix the Cat as a cross-category lifestyle brand by creating a range of products that target teens and young adults. CPLG will launch Felix the Cat in the fashion category at retailers late this year, with a full cross-category rollout beginning next year.

Style guides will draw upon the wealth of assets within the archive that date back nearly 100 years. Created in 1919, Felix the Cat, was one of the first animated characters and moving images to broadcast on TV.

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