Discovery Consumer Products and Uniqlo, a brand of Fast Retailing Co. Ltd., partnered for a new collection of unisex youth T-shirts. This marks the first global partnership between Uniqlo and Discovery Consumer Products and will be supported with a worldwide digital marketing campaign, in-store promotion, and cross promotion between the two brands. The t-shirts will be available at Uniqlo.com and at Uniqlo retail locations in the U.S., Europe, China, Japan, and Southeast Asia this month. Read the rest of this entry »
Following the announcement that CPLG will represent the Parental Advisory brand, the first wave of market leading licensees will include Trademark, Misirli, and Brand Clothing International.
Branded Clothing International will feature a line of nightwear and kids wear with the brand logo. Trademark will produce a range of apparel that includes tops, sweatshirts, hoodies, joggers, leggings, dresses, and bags. Misirli will have a range of socks and hosiery. All three partners will launch in product this spring and summer.
Turner’s Cartoon Network EMEA adds partners to the apparel and accessories category for The Powerpuff Girls in the UK. The announcement follows the recent unveiling of London-based fashion label Fyodor Golan’s line inspired by the animated series.
The Powerpuff Girls x Fyodor Golan debuted at London Fashion Week last month. Set to launch in July at select department stores and boutiques worldwide, the full range of products includes outerwear, tops, sweatshirts, skirts, dresses, and trousers. Read the rest of this entry »
Céline Dion partnered with The Buggati Group for a collection of handbags, luggages, and accessories. The collection will be unveiled at Project Women in Las Vegas on Feb. 21 and will be available at select retailers throughout the world in September.
The collection features more than 200 pieces, including high-end and affordable handbags, elegant luggage sets, and small leather goods.
The collaboration with The Bugatti Group out of Montreal was facilitated by Epic Rights, a full-service global branding, licensing, and social media marketing company, and Prominent Brand + Talent, a strategic management consortium, who jointly represent Céline Dion.
The international fashion exhibit Snoopy & Belle in Fashion will come to the U.S. this year for a multicity tour that will launch on Feb. 14 at the Beverly Center in Los Angeles. The tour will conclude in the fall in New York City during New York Fashion Week.
The U.S. tour will premiere new creations in every city from designers, which will be displayed via vinyl Snoopy and Belle dolls. Read the rest of this entry »
Los Angeles-based brand Joyrich and King Features partnered for a Popeye apparel collection.
Generation-X, the ‘90s-themed line, launched in August and includes unisex jackets, sweaters, hoodies, sweatshirts, turtlenecks, rugby shirts, and T-shirts; accessories include socks, caps, totes, clutches, and iPhone cases.
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The Brand Liaison will represent the lifestyle and DIY YouTube star Lauren Riihimaki for licensing and brand extensions. Licensed products will include DIY and crafting projects related to fashion, jewelry, school supplies, accessories, and more.
Twentieth Century Fox Consumer Products (FCP) gains new licensing opportunities for its animated comedy series Bob’s Burgers.
The series, which premiers season seven this month, targets males ages 18 to 34. Key licensing partners include Kid Robot/NECA, Funko, and Rizzoli Publishing.
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King Features and Royal Closet collaborated for a co-branded high-end Betty Boop fashion line. The new line includes clothing, pajamas, swimwear, and accessories in white, black, and red colors. The products will initially be available exclusively in 30 Liverpool stores.