Disney Consumer Products is ready to kick-off the second annual celebration of the Marvel Super Hero September campaign on September 25. This five-week retail-event will offer a variety of product offerings and activities including the launch of Marvel’s Avengers: Age of Ultron on DVD and Blu-ray, and Playmation Marvel’s Avengers.
With Walmart, Target, Toys “R” Us, Party City, and Disney stores onboard, fans can expect to see a new lineup of products across a range of categories, including Spider-Man Color Shock Slingers from Hasbro, new Lego Spider-Man construction sets, Marvel RC Hulk Smash from Jakks Pacific, a new Black Widow young adult novel authored by The New York Times best-selling author Margaret Stohl, a personalized Marvel’s Avengers: Black Ops Field Guide by Sourcebooks, and the first introduction of Marvel characters as part of the Disney Store’s Tsum Tsum line of collectible plush.
For mobile Marvel fans, brand new characters including Ultimate Spider-Man, Red Hulk, and Hulkbuster, along with 18 new levels of play will be available in the Mix+Smash: Marvel Super Hero Mashers app. Additionally, October 4 will see the national launch of Playmation Marvel’s Avengers, a system of connected toys and wearable products, from Hasbro.
For collectors, October will bring Funko’s Marvel Collector Corps villain-themed subscription box, and Diamond will debut a Marvel-animated Minimates two-pack series at Walgreens and a Dr. Strange Marvel select figure at specialty stores. Fans of all ages will be able to showcase their Marvel pride with new athletic footwear available at Payless and professional scooters from Madd Gear, and just in time for Halloween, new costumes from Rubie’s, Disney Store, and Party City will debut, allowing kids and adults to transform into their favorite Marvel superheroes.
At Disney Store locations, on every Sunday from September 27 to October 25, kids ages 3 and up are invited to take part in one of four Marvel events, including: Art of Drawing: Captain America Shield, Art of Drawing: Spider-Man, Spider-Man Story Time, and the New Avengers Training Academy.