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Zuckerberg Says “No” To Action Figure

According to a recent report by Gawker, if you want to add a Mark Zuckerberg figurine to your pop culture action figure collection, you might just be out of luck.

M.I.C. (Made in China) Gadget, the company behind the “Zuckerdoll” action figure, has ceased Zuckerdoll sales following a legal letter from Facebook’s legal counsel in China.

According to the letter, by selling the figurines on a website, the company used Zuckerberg’s portraiture “for commercial purpose and infringed his legitimate right.”

Facebook’s trademark “F” was also used on the action figures, which has also infringed Facebook’s trademark right.

M.I.C. issued an apology and said they will comply.

Our new Facebook page

Our new Facebook page is the best way to keep in touch with us, and all it takes is a couple clicks to become a fan, so why not click over now?

DeLorean Motor Company Expands Licensing Program

New licensing deals are in the works for DeLorean Motor Company. Mattel has released DeLorean Hot Wheels in black and gold, and Urban Outfitters will be selling Trademarked DeLorean T-shirts in select stores and on www80stees.com. Nike will be producing a DeLorean sneaker, scheduled to debut this fall.

Additionally, DeLorean has partnered with Facebook to be part of a new game called Car Town. You can learn more about Car Town and view a clip here.

Coca-Cola Dives into Earth Month

Coca-Cola North America has announced a new Facebook campaign to raise awareness of Earth Month and help support Ocean Conservancy, the nation’s oldest and largest marine conservation organization. Through a new Facebook application, users can “oceanize” themselves into a playful underwater photo. For every person who dives into this new app, Coca-Cola will donate $1, up to a total of $200,000, to support Ocean Conservancy’s marine debris program, which helps identify policies and solutions to prevent trash from reaching our oceans and waterways. Additionally, through the company’s MyCokeRewards points program and a direct donation-matching program through LivePositively.com, Coca-Cola will contribute up to an additional $50,000.

Facebook users will be able to use this new application by visiting this website to create fun underwater images, share and embed them within their own profile pages, and also share them via the site’s status update newsfeed. The “oceanized” images can be saved to a “Let’s All Join Fins” photo album, which ultimately can be shared with Facebook friends.

Just for fun, and in case you missed it, here’s the Coca-Cola 2010 Super Bowl commercial, which we love. Talk about connecting with nature.

Tweet Yourself WIth The Licensing Book!

As you may have noticed, The Licensing Book has been steadily growing our online presence. We’ve been Tweeting, Facebooking, blogging, then Tweeting again. Before Toy Fair this year, we set up a new email address, tweetyourself@licensingbook.com, so that people could send us tweets to put up online live at the show.

We just want to remind you that the email address is still active, and the offer still stands. We’re here 24/7 (ok, more like 9-6) to tweet your news for you! Email us 140-characters or less (or a whole press release if you’re not the Shakespeare of Twitter), and we’ll share it on Twitter and Facebook. And maybe even our blog.

Email tweetyourself@licensingbook.com, and tell everyone else you know to do the same!

Happy Friday!

Social Interview App Comes to iPhone and iPod Touch

TLB has just gotten wind that the simple but addicting Facebook app, Social Interview, is coming to the iPhone and iPod Touch. How did we get wind of this? By checking our Facebook while at work, of course! The announcement says the app is available now, and offers this link with game instructions and screenshots.

Additionally, the post we got on our facebook wall says, “We’re working on a version for the game for Android, and possibly an iPhone version of Social Interview for facebook which will be free! Keep answering questions, we love you!”

We love you too, Social Interview.

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