The Licensing Blog

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Turner Asia Pacific Invests in Pops Worldwide

TurnerLogoTurner Asia Pacific  invested in POPS Worldwide, which gives the company a significant minority stake in the digital entertainment company. This agreement extends Turner’s existing partnership with POPS.

Turner’s Boomerang brand launched in Vietnam last April on Pops Kids, bringing kids international animations dubbed in Vietnamese. POPS also manages Vietnam’s top YouTube channel and POPS Music. The company expanded the video network to Daily Motion and Facebook and launched a POPS Kids app.

Snapchat, Facebook Fueling AR Growth

TeMarketerVRARhis year, 40 million Americans will engage with some form of augmented reality (AR) monthly, up 30.2 percent over last year, according to eMarketer’s first forecast on AR and virtual reality (VR). Snapchat Lenses and Facebook and Instagram Stories are fueling much of this growth, while VR usage is driven by 360-degree videos on social networks.

eMarketer defines AR users as individuals of any age who engage with augmented reality content at least once a month using any device. This year, 12.3 percent of the U.S. population will engage with some form of AR content monthly. By 2019, AR users are expected to top 54.4 million—16.4 percent of the population or 1 in 5 internet users. Read the rest of this entry »

Marvel Announces #GrootDancebomb Challenge to Support The Nature Conservancy with the Disney Conservation Fund

Screen Shot 2017-04-18 at 11.15.48 AMLeading up to the Guardians Of The Galaxy, Vol. 2 premiere on May 5, Marvel announced the global #GrootDancebomb challenge. Working with the Disney Conservation Fund to support forest restoration through The Nature Conservancy, the challenge blends surprise and dance during Earth Month.

Marvel gave YouTube personality Dominic “D-trix” Sandoval an early look at Groot and his new dancing toy line, and challenged him to create a Groot-inspired dance move, marking the first #GrootDancebomb. D-trix choreographed the “Groot move” and brought it to the streets of Los Angeles. Watch the results here. Read the rest of this entry »

Lego Overtakes Ferrari as the World’s Most Powerful Brand

Lego has surpassed Ferrari as the world’s most powerful brand, according to brand valuation and strategy consultancy Brand Finance. It scores highly on a variety of measures on Brand Finance’s Brand Strength Index, such as familiarity, loyalty, promotion, staff satisfaction, and corporate reputation. The Lego Movie illustrated the brand’s cross-generational appeal, and was a critical and commercial success, taking in nearly $500 million since its release last year.

The world’s 10 most powerful brands are Lego, PWC, Red Bull, McKinsey, Unilever, L’Oréal, Burberry, Rolex, Ferrari, and Nike.

Brand Finance combines the information on a brand’s strength with financial data to calculate its commercial value and growth. Apple is No. 1 in brand values, while Twitter is the fastest growing brand; and Baidu and Facebook have also grown.

The world’s most valuable brands are Apple, Samsung, Google, Microsoft, Verizon, AT&T,, General Electric, China Mobile, and Walmart.

The world’s fastest growing brands are Twitter, Baidu, Facebook, Chipotle, Humana,, Alibaba, Lego, China Merchants Bank, and HCL.

ShopHQ to Air Deadliest Catch Spin-Off Food Show

A new food-based show featuring seafood and other items inspired by the show Deadliest Catch will air live on ShopHQ as Fremantle Media, which represents the series, expands its licensing activity. The show is the first of several new proprietary brands presented by Evine Live, as the firm rebrands ShopHQ as Evine Live. The complete rebranding is planned to take place in the first half of next year.

ShopHQ will feature seafood and other kitchen and cookware items as part of the network’s Deadliest Catch collection. In addition, Sig Hansen, captain of the Northwestern and main star of the show, will appear live on ShopHQ to share stories. Fans will also have the opportunity to interact with Hansen during a social chat hosted on ShopHQ’s Facebook page.

The Deadliest Catch collection will premiere on Shop HQ in three special presentations on Dec. 5.

Ring Pop and R5 Launch #RockThatRock Campaign


Bazooka Candy Brands has partnered with musical group R5 for a year-long partnership for Ring Pop and Ring Pop Gummies. The partnership kicks off this month and will culminate in the creation of a music video with the help of fans for a new song titled, “Rock that Rock.” Through April 30th, fans can share photos and videos on Instagram, Twitter, and Facebook using the hashtag #RockThatRock to show how they eat their Ring Pops.

FremantleMedia Promotes David Luner

FremantleMedia North America (FMNA) has promoted David Luner to Executive Vice President for Brand Partnerships & Franchise Management, effective immediately. In his role, Luner will oversee all of FMNA’s ancillary businesses including digital, integrated marketing and brand partnerships, licensing, live events, and various elements of business development.

Over the past decade, Luner has held a number of positions within FremantleMedia, including his most recent role as executive vice president for digital and licensing for the former FremantleMedia Enterprises Group, where he spearheaded partnerships for franchises including American Idol, America’s Got Talent, The X Factor, Price Is Right, Family Feud, and Let’s Make A Deal.

On the digital front, Luner was instrumental in pioneering industry partnerships with Facebook and Twitter, synchronized second-screen branded content apps, and digital partnerships with YouTube, iTunes, Habbo, and Shazam. Luner also oversaw some of the company’s global licensing deals, which included the American Idol Experience at Disney, the gaming and gambling businesses driven by FMNA’s game show franchises, and the acquisition of the Canadian based gaming company Ludia.

Ludia Launches The Price Is Right Bingo on Facebook

Ludia is bringing The Price Is Right Bingo to Facebook, offering the classic show’s game with a twist. The Price Is Right Bingo combines bingo elements with features from the longest-running game show in television history. Players engage in challenging, competitive, live bingo action, combined with iconic The Price Is Right game elements. Players compete against their friends, as well as the The Price Is Right Bingo online community.

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