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Apr 15, 2010 1

F.A.B./Stairpoint Signs Deal with NBA

F.A.B./Starpoint has announced a licensing agreement with the NBA, for products including backpacks, messenger bags, and lunch kits for back-to-school 2011. The colors, images, and graphics of the NBA will  be highlighted in the line, targeted at boys ages 5-18. The products will be distributed to mass, mid-tier, specialty, office supply, and sporting goods channels.

“The addition of the NBA to our roster of boy’s best-in-class licensing properties helps expand the age demographic for products that F.A.B./Starpoint offers to the market,” says Steve Russo, president and CEO of the company. “The franchise has an incredible appeal to young boys that is both positive and inspiring.”

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